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Manhattan Associates SWOT and PESTLE Analysis

ID : 52808053| Feb 2023| 14 pages

COMPANY PROFILE -Manhattan Associates

Business Sector :Software Solutions, Information Technology

Operating Geography :United States, North America, Global

About Manhattan Associates :

Manhattan Associates, Inc is an American company that develops and provides supply chain management solutions. It provides software solutions for many organizations, like retailers, wholesalers, manufacturers, and government as well. It provides turnkey software solutions to manage the supply chain, inventory, and omnichannel operations for these organizations. Warehouse management systems contribute 60% of the organization’s revenue whereas 40% is generated from supply chain management applications such as transportation management, enterprise order management, supply chain planning, extended enterprise management, and labor management solutions. It was founded in 1990 and is headquartered in Atlanta, Georgia, United States. It specializes in supply chain management, supply chain optimization, warehouse management, transportation management, professional services, consulting services, order management, point of sale, replenishment, store fulfillment, store inventory, and tablet retailing.
Right from inception, the company is well renowned for a legacy of leadership. The company has been and continues to be debt-free for the past 30 years, which in itself is a commendable accomplishment. Manhattan has some exceptional laurels for over the years and still counting such as nearly 50 million US pet parents rely on Manhattan to deliver $37 billion worth products for their pets, 24 million American home improvement projects are made possible with Manhattan, $101 billion has been distributed in retail pharmaceuticals, and the Company is one of the largest US arts & crafts retailers that 'help bring dreams to life.' As of 2020, the company employed 3,400 employees worldwide.
Manhattan Associates' mission statement reads "To be the global leader providing technology-based solutions that optimize supply chain and omnichannel effectiveness and efficiency, enabling our customers to get closer to their customers." Manhattan Associates's USP or Unique Selling Proposition lies in being a trailblazer technology stalwart in supply chain and omnichannel commerce. Also, it stands first globally in warehouse management software.

Manhattan Associates Revenue :


$0.592B - FY ending 30th September 2020 (Y-O-Y growth (negative) -2.82%)
$0.618B - FY ending 30th September 2019

Competitive Analysis of Manhattan Associates

SWOT
PESTLE
The SWOT analysis for Manhattan Associates is presented below in a table followed by the detailed analysis report.
StrengthsWeaknesses
1. High commitment to excellence proven by the multiple awards and recognitions
2. Strong focus on innovation and R&D
3. Established leadership in supply chain commerce
4. Provides great customer community and experience
5. Strong global supply chain partnership programs
1. Offering certain solutions as cloud subscriptions might reduce revenue and earnings
2. Operating results dependent on one line of business
3. Fluctuation in hardware sales
OpportunitiesThreats
1. Develop and enhance software solutions
2. Expand international presence
3. Strategic alliances to increase indirect sales channels
1. Highly competitive market scenario
2. Shifts in retail consumer purchasing patterns
3. Incorporation of third party and open source software could pose a risk
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Detailed SWOT Analysis of Manhattan Associates

Strength

1. High commitment to excellence proven by the multiple awards and recognitions: Manhattan always believes in delivering excellence in all the services that it provides. Its services have been well appreciated and Manhattan is bestowed with many prestigious awards and recognitions for it. It has been receiving the Warehouse Management leader by Gartner magic Quadrant Report since 2009 till 2019. In 2018, it received Point of Service Strong Performer by Forester Wave Report. In 2017, it also received ABA 100- Logical Innovation by Australian Business Awards. In 2016, it was coronated with accolades like Supplier of the Year by General Motors Corporation, Best Customer Content: e-learning by Brandon Hall Bronze Award, IT Vendor of the year by Floor & Décor and many more. It is also ranked as Top 100 Logistics IT Providers by Inbound Logistics from 2014 till 2018. According to Atlanta Journal Constitution it is also ranked in top 50 Workplaces from 2012 to 2018. These are just a few awards from the awards list that it has received. It clearly describes the top service provided by Manhattan which has made it a winner in all these aspects. 2. Strong focus on innovation and R&D: Manhattan strongly believes in innovation which remains at its core. In this evolving world, consumer technology and omnichannel customer behavior is redefining commerce and technology which is required to manage a modern supply chain. This increases the need of innovation even more. In order to sustain in this landscape, technology plays a pivotal role which will enable omnichannel optimization and inventory integration across multiple devices and networks. Manhattan is also committed to helping its customers bridge the gap between digital selling and brick-and-mortar selling. The mobile solutions that it provides include getting warehouse managers on the floor, tracking and managing warehouse labor, implementing mobile point of sale, harnessing the power of selling against available inventory and many more. The Company also invests heavily in supply chain research and development. It looks for a long-term investment in customers, product excellence and R&D innovation. To advance its goal of supply chain unification, the company invested a record $90 million into R&D in FY2019, furthering its product evolution while simultaneously innovating in new areas, or “whitespace.” The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • HighJump
  • Urbanise
  • Logility
  • JDA
  • Data Profits
  • KEYFields

Major Brands :

  • Manhattan SCALE
  • Manhattan ACTIVE
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References used in Manhattan Associates SWOT & PESTLE Analysis Report

. Pandemic pushes users to try out new brands – https://ir.manh.com/static-files/377f48ee-bfb8-4487-8672-44b93031eeea
2. Annual Report 2019 – https://ir.manh.com/static-files/377f48ee-bfb8-4487-8672-44b93031eeea
3. NextGen Technology: Blockchain for vendor management – https://www.scmr.com/article/nextgen_technology_blockchain_for_vendor_management
4. Retail Weakness Keeps Hammering Manhattan Associates – https://in.finance.yahoo.com/news/retail-weakness-keeps-hammering-manhattan-222000256.html?guccounter=1
5. PROVEN SUPPLY CHAIN AND LOGISTICS PROVIDERS – https://www.manh.com/en-in/why-manhattan/partners
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2024)

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Manhattan Associates SWOT & PESTLE analysis has been conducted by Sushree Lasyamayee and reviewed by senior analysts from Barakaat Consulting.

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