COMPANY PROFILE -Mars Inc.
Business Sector :Confectionery and Consumer Staples
Operating Geography :United States, North America, Global
About Mars Inc. :
Mars, Incorporated, headquartered in McLean, Virginia, is an American multinational confectionery, pet food, and other food product manufacturer as well as an animal care service provider owned by the Mars Family. Mars is divided into four business segments around the world: Mars Wrigley Confectionery (headquartered in Chicago, Illinois, with US headquarters in Hackettstown and Newark, New Jersey), Petcare (Zaventem, Belgium; Poncitlán and Jalisco, Mexico; Querétaro, Mexico), Food (Rancho Dominguez, California), and MARS Edge (Germantown, Maryland). It was founded by Franklin Clarence Mars in 1911 in Tacoma, Washington. It has more than 130,000 employees. The Ethical Corporation 2014 Responsible Business Awards were presented in London, and Mars, Incorporated was recognised in two categories. For the second year in a row, the company was named Best Private Company, as well as receiving high praise for Best B2B Partnership. In April, 2022, Mars announced that a new, best-in-class global research and development hub will be built adjacent to the company's existing Global Innovation Center on Goose Island. With this expanded capability, Chicago will become Mars Wrigley's largest innovation hub in the world, expanding the company's global innovation network. When completed, the innovation hub will spur the development of new products to support the company's iconic global snack and treat brands, including M&M'S®, SNICKERS®, TWIX®, and others.
Mars Inc. USP lies in it being ranked as America’s fourth largest private companies in 2021. The mission of Mars Inc. is “to create a mutuality of benefits for all of our stakeholders through our operations”.
Mars Inc. Revenue :
$45 billion - FY ending 31 December 2021
$40 billion - FY ending 31 December 2020
Competitive Analysis of Mars Inc.
The SWOT analysis for Mars Inc. is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
1. Committed to sustainability and reducing environmental footprint
2. Good credit ratings reflecting profitability and liquidity
3. No.1 position in chocolates, chewing gum and pet food worldwide
4. Strong focus on building and maintaining resilient supply chains
| 1. Complaints regarding company transparency in operations |
| Opportunities | Threats |
1. Address food-safety challenges through Mars Global Food Safety Center
2. Collaboration with Microsoft to accelerate digitalization
3. Increasing offerings in health and supplements segment
| 1. Confectionery industry hit by supermarket closures
2. Highly competitive market based on brand recognition and loyalty
3. Global chocolate shortages can affect business
4. Subject to various lawsuits and related costs & penalties
|
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Detailed SWOT Analysis of Mars Inc.
Strength
1. Committed to sustainability and reducing environmental footprint: Mars Inc. has been committed to sustainable business practices to protect the environment and minimize their negative impact on the ecology. Mars supports the United Nations’ Sustainable Development Goals to grow sustainably. Some of the practices they have adopted involve replacing plastic packaging with eco-friendly and recyclable packaging and advancing research on food safety. Mars also places a lot of emphasis on sustainable and ethical procurement of raw materials, and they also ensure that their suppliers follow the same protocols. In 2017, Mars launched the Sustainable in a Generation Plan with an investment of $1 billion. They aim to reduce GHG emissions by 27% by 2025, reduce unsustainable water use by 50% by 2025 and improve land management. Mars also started the SHEBA Hope Reef coral reef restoration plans to help in restoring coral reefs around the world. Coral reefs have been disappearing due to global warming, overexploitation, excessive fishing and marine pollution. Scientists estimate that 90% of the world’s tropical reefs might disappear by 2043 if no action is taken to protect them.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
1. Address food-safety challenges through Mars Global Food Safety Center: Mars has been placing huge emphasis on healthy eating and increasing food safety for everyone. They have set a target of delivering 5.5 billion healthy meals by 2025 and increase consumer’s access to better food and drive home Mars’ purpose to their consumers and business partners alike. Their Nourishing Wellbeing initiative works towards innovating and distributing products that encourage people and their pets to live a healthier life. Making safe food available for all is an ambition they wish to achieve. They have already exceeded their target of delivering 1 billion healthy meals around the world by 2021. The Mars Global Food Safety Center addresses several food safety challenges faced by the food industry including mycotoxin risk, microbial risk and food integrity.
The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Mars Inc. is presented below in a table followed by the detailed analysis report:
| Political | Economical |
| 1. WHO directed national governments to regulate food advertising | 1. Economic slowdown may lead to low consumer demand |
| Social | Technological |
1. Changes in shopper behaviour due to pandemic
2. Increasing demand for single-serve packs
3. Consumers are demanding low fat and low sugar options
| 1. Harnessing AI technology to make food-safety tests more efficient and reliable |
| Legal | Environmental |
1. Suppliers required to meet responsible sourcing criteria
2. Food products are subject to strict government regulation
| 1. Focus on inclusive, and sustainable cocoa supply chain
2. Adoption of eco-friendly and reusable packaging
|
On purchase the Mars Inc. SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
Detailed Pestle Analysis of Mars Inc.
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
1. Suppliers required to meet responsible sourcing criteria: Mars is a private and family-owned business and most of their raw materials are directly sourced from farms around the world. They have to ensure that the suppliers and farmers are following ethical and sustainable practices. The first-tier suppliers are required to comply with Mars’ Supplier Code of Conduct which has been derived from the principles set down in the International Labor Organization’s 1998 Declaration on Fundamental Principles and Rights at Work. The suppliers are prohibited from engaging in discrimination of any form, slavery, child labor, unpaid labor, trafficking and so on. Mars assesses the supply chains using US government’s open-source data from the Department of Labor and the UNDP’s database. Suppliers who don’t comply with any of the principles are not allowed to continue their partnership with Mars.
The remaining section under "Legal" is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Brands :
- Wrigley Company
- Royal Canin
- Pedigree Petfood
- Seeds of Change
- Nutro Products
- Banfield Pet Hospital
On purchase the Mars Inc. SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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| Mars Inc. Segmentation, Targeting and Positioning (STP) Analysis |
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| Mars Inc. Ansoff Matrix Analysis |
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Check Out Analysis of Other Relevant Companies
References used in Mars Inc. SWOT & PESTLE Analysis Report
1. Mars Sustainability Plan: Building a sustainable future - https://www.mars.com/sustainability-plan
2. Bumps in the road ahead for Mars - https://www.foodbusinessnews.net/articles/16420-bumps-in-the-road-ahead-for-mars
3. We’re Bringing Hope to Coral Reefs with SHEBA® Hope Reef - https://www.mars.com/news-and-stories/articles/sheba-reef-restoration-brings-hope
4. Nourishing Wellbeing In Our Supply Chain - https://www.mars.com/sustainability-plan/nourishing-wellbeing/global-supply-chain
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Mars Inc. SWOT and PESTLE analysis has been conducted by Anangsha Saha and reviewed by senior analysts from Barakaat Consulting.
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