Marubeni Corporation SWOT and PESTLE Analysis

Strength

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Weakness

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Opportunity

1. Targeting increasing demand for beef through two massive platforms in the U.S. and Australia: Marubeni invested in Creekstone Farms Premium Beef LLC (Creekstone Farms), a company that sells and processes cattle in the United States, in 2017. At its own facility in Kansas, Creekstone Farms processes cattle before selling it to upscale restaurants and retailers all over the United States as well as exporting it to Asia, Europe, and the Middle East. Only premium beef from grain-fed Black Angus cattle is handled by Creekstone Farms, which has developed a business strategy centred on the distribution of high-quality goods. Rangers Valley Cattle Station Pty., Ltd., a cattle feedlot enterprise run by Marubeni since the 1980s, is also located in Australia. With these two substantial operating platforms in the United States and Australia, Marubeni is aiming to meet the rising demand for beef. Using its sales channels, Marubeni is increasing the sale of beef in Japan and other Asian nations. Additionally, they work with other established businesses to maximise business synergies along their own value chains, such as Marubeni's sales of beef offal.

2. Growing demand for containerboard in economies like Asia: Future predictions of stable global demand for containerboard are supported by elements like economic growth and e-commerce expansion. With a population of more than 97 million, Vietnam ranks third among the ASEAN nations. The country's domestic demand is growing in step with rising national income, and strong economic growth is being attained by luring numerous export industries with foreign ownership. In comparison to other ASEAN countries like Thailand and Indonesia, which have developed paper manufacturing industries, Vietnam's demand for containerboard is expanding more quickly. In the first half of the 2020s, Vietnam is anticipated to overtake ASEAN as the region with the highest containerboard consumption. The Marubeni Group is taking the lead in managing the expansion of this business by utilising the production technology and expertise of Koa Kogyo, including by sending Koa Kogyo staff to Kraft of Asia, as well as the Group's sales network. The initial goal is to develop the business by capturing demand in the expanding Vietnam market. Future plans for Marubeni include expanding operations across Asia using Kraft of Asia as a base.

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Threat

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Political

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Economic

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Social

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Technological

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Legal

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Environmental

1. Building business model for a sustainable recycling-oriented economy with innovative fiber recycling technology: Even in the case of textile products, which include fabrics, incineration and disposal in landfills have grown to be significant social issues in the wake of the trend for product price reductions as well as the ongoing increase in supply as a result of the expansion of the global economy. The American company TYTON BioSciences LLC (TYTON), which has the technology to recycle textile products like fabrics into textile raw materials, received investment from Marubeni in 2019. TYTON's technologies uses the hydrolysis method, which minimises the use of chemicals while reducing the environmental burden by recycling cotton as well as polyester products into polyester raw materials and cellulose fibre raw materials. This revolutionary technology helps to promote the circular economy and waste reduction because of its high fibre recycling efficiency. The Marubeni Group seeks to create a business model that realises a sustainable circular economy while also catering to the preferences of customers who show growing environmental awareness with each passing year and to the requirements of related businesses like SPA, which provides products to such customers.

The remaining section under "Environmental" is available only in the 'Complete Report' on purchase.