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Marubeni Corporation SWOT and PESTLE Analysis

ID : 521329353| Feb 2023| 19 pages

COMPANY PROFILE -Marubeni Corporation

Business Sector :Food & Consumer Products, Chemical & Forest Products, Energy & Metals, Power Projects & Plant, and Transportation & Industrial Machinery

Operating Geography :Japan, Asia, Global

About Marubeni Corporation :

Marubeni Corporation is a Japanese company founded in May 1858 and headquartered in Tokyo, Japan. The company is involved in handling of products and provision of services in broad range of sectors like food, textile, chemical, paper, energy, metals, minerals, transportation and machineries. The company also deals in power projects and infrastructure, plants and industrial machinery, finance, logistics and information industry, and real estate development and construction. Marubeni Corporation along with its consolidated subsidiaries form a large business network conducting import and export activities in Japan and abroad. This also includes third-country trading and domestic business, incorporating diverse range of business activities over wide-ranging fields. The company savors leading market shares in cereal and paper pulp trading along with a substantial electrical and industrial plant business. In March 2022, Marubeni Corporation, Marubeni Forest LinX Co., Kodansha Ltd., Shueisha Inc., and Shogakukan Inc Ltd. formed a joint venture company called "PubteX Co., Ltd." with the goal of accelerating digital transformation and reforming the supply chain of the Japanese publishing industry to make it more sustainable.

The USP of Marubeni lies in it being a major Japanese integrated trading and investment business conglomerate. Marubeni’s vision for future reads "We anticipate the issues and challenges facing society and create innovative solutions for our customers and for the world, breaking down barriers between sectors, between internal and external, crossing borders, building on our existing business models and expanding into new markets. We will generate new value by freely combining our Group’s strengths, internal and external expertise, individual dreams and visions, taking the Marubeni Group as one single platform."

Marubeni Corporation Revenue :


JPY 6,332 billion - FY ending 31st March 2021
JPY 6,827 billion - FY ending 31st March 2020

Competitive Analysis of Marubeni Corporation

SWOT
PESTLE
The SWOT analysis for Marubeni Corporation is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Strong presence in stable earnings-type businesses.
2. Strong presence in wide range of businesses
3. Organic expansion brought about by years of independent operation by Helena agri-business
1. Large impairment losses due to the pandemic
2. Reckless investment in loss making companies
OpportunitiesThreats
1. Targeting increasing demand for beef through two massive platforms in the U.S. and Australia
2. Growing demand for containerboard in economies like Asia
3. Enhance cash flow management
4. Strategically select businesses and maximize value of each
5. Increasing business opportunities in IT sector.
1. Credit risks due to wide business partners
2. Changes in market interest rates and global economies.
3. Shrinking population in Japan is leading to low demand
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Detailed SWOT Analysis of Marubeni Corporation

Strength

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Weakness

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Opportunity

1. Targeting increasing demand for beef through two massive platforms in the U.S. and Australia: Marubeni invested in Creekstone Farms Premium Beef LLC (Creekstone Farms), a company that sells and processes cattle in the United States, in 2017. At its own facility in Kansas, Creekstone Farms processes cattle before selling it to upscale restaurants and retailers all over the United States as well as exporting it to Asia, Europe, and the Middle East. Only premium beef from grain-fed Black Angus cattle is handled by Creekstone Farms, which has developed a business strategy centred on the distribution of high-quality goods. Rangers Valley Cattle Station Pty., Ltd., a cattle feedlot enterprise run by Marubeni since the 1980s, is also located in Australia. With these two substantial operating platforms in the United States and Australia, Marubeni is aiming to meet the rising demand for beef. Using its sales channels, Marubeni is increasing the sale of beef in Japan and other Asian nations. Additionally, they work with other established businesses to maximise business synergies along their own value chains, such as Marubeni's sales of beef offal.

2. Growing demand for containerboard in economies like Asia: Future predictions of stable global demand for containerboard are supported by elements like economic growth and e-commerce expansion. With a population of more than 97 million, Vietnam ranks third among the ASEAN nations. The country's domestic demand is growing in step with rising national income, and strong economic growth is being attained by luring numerous export industries with foreign ownership. In comparison to other ASEAN countries like Thailand and Indonesia, which have developed paper manufacturing industries, Vietnam's demand for containerboard is expanding more quickly. In the first half of the 2020s, Vietnam is anticipated to overtake ASEAN as the region with the highest containerboard consumption. The Marubeni Group is taking the lead in managing the expansion of this business by utilising the production technology and expertise of Koa Kogyo, including by sending Koa Kogyo staff to Kraft of Asia, as well as the Group's sales network. The initial goal is to develop the business by capturing demand in the expanding Vietnam market. Future plans for Marubeni include expanding operations across Asia using Kraft of Asia as a base.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

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References used in Marubeni Corporation SWOT & PESTLE Analysis Report

1. Annual Report - https://www.marubeni.com/en/ir/reports/integrated_report/pdf/2021_en_all_single.pdf
2. Marubeni Invests in FoodTech Startup, DAIZ Inc.- Beginning Marketing to Enter the Plant-based Meat Market in the U.S. - https://www.marubeni.com/en/news/2020/release/00036.html
3. Marubeni in IoT network deal with Nokia - http://www.telecomlead.com/5g/marubeni-in-iot-network-deal-with-nokia-82639
4. Environmental Management - https://www.marubeni.com/en/csr/environment/eco/

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