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Mashreq Bank SWOT & PESTLE Analysis

ID : 52714653| Mar 2021| 20 pages

COMPANY PROFILE -Mashreq Bank

Business Sector :Banking and financial services

Operating Geography :UAE, Middle East

About Mashreq Bank :

Mashreq Bank is one of UAE’s leading financial institutions. Established in 1967 by the Al-Ghurair Group, it is the largest private sector bank in UAE. Its headquarters is situated in Dubai, UAE. Mashreq provides conventional and Islamic personal as well as investment banking services. It also offers conventional and Islamic asset management services. The company, as of 2020, has a growing retail presence in the region including Egypt, Qatar, Kuwait and Bahrain. It focuses on providing its customers access to wide range of innovative products and services. The institution also has customer service centres in key retail locations and one of the largest ATM networks in the country. It won two awards in the year 2019: Best Private Bank Servicing UAE - WealthBriefing MENA and Best Private Bank – Investment Management Platform – WealthBriefing MENA.

Mashreq Bank’s mission statement reads, “We aim to build long term relationships by delivering superior services to clients, actively contributing to the community through responsible banking, leading with innovation, treating colleagues with dignity and fairness and pursuing opportunities that grow shareholder’s value.” Mashreq Bank’s vision statement reads, “To be the region’s most progressive Bank, enabling innovative possibilities for our clients, colleagues and communities.” The company’s USP lies in providing banking services with high focus on innovation.

Mashreq Bank Revenue :


AED 6.0 billion - FY ending 31st December 2019 (y-o-y growth 1.7%)
AED 5.9 billion - FY ending 31st December 2018

Competitive Analysis of Mashreq Bank

SWOT
PESTLE
The SWOT analysis for Mashreq Bank is presented below in a table followed by the detailed analysis report.
StrengthsWeaknesses
1. Strong regional and international brand presence
2. Second largest merchant’s acquirer with 30% market share
3. Highly regulated and diversified portfolio
4. Global Finance’s Best Bank for Middle East
5. Stable and supportive ownership structure with strong management team
6. Strong performance track records with several accolades
1. Compliance issues regarding federal banking laws aimed at money laundering
OpportunitiesThreats
1. Digitalization of banking services to induce faster transactions.
2. Consecutive growth in international expansion.
3. Leveraging blockchain platform for KYC to expedite the digital bank accounts
4. Demand for Islamic finance to grow substantially
1. Increasing competition threatening market share growth
2. Pressure on profitability and loan quality due to pandemic and low oil prices
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Mashreq Bank

Strength

1. Strong regional and international brand presence: Mashreq has a wide international and regional presence in which operations on foreign soil, outside UAE, contribute around 20% of the total revenue. Mashreq has brand presence in most of the GCC countries. The bank is one of the leading brands with a network of 26 international branches mainly in MENA, Asia, Europe and United States. It has three representative offices in Pakistan, Nepal and Bangladesh.

2. Second largest merchant’s acquirer with 30% market share: With around 50 branches and a retail customer service center in UAE delivering services to around 500,000 customers, Mashreq bank has contributed in 35,000 POS machines spread around 14,000 merchant location, making it the second largest Merchant acquirer, holding a 30% market share. Their mobile banking services, Snapp’s registration has also been growing year on year and the financial transactions have jumped 21% from previous years.

3. Global Finance’s Best Bank for Middle East: Mashreq Bank is said to be the World’s best investment bank for its new financial technologies in the Middle Eastern region. The bank is working on leveraging its financial technologies and has participated in the startup boot camp Fintech Dubai which is an accelerator program that was launched in 2018 in partnership with HSBC and Visa to encourage and identify FinTech startups. Mashreq has won five major awards that makes it the best investment bank globally in 2018. The awards were given on the basis of providing the best consumer friendly, institution friendly, digital leadership and best products offering experience to consumers and institutions in 2018.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • CBI
  • NBK
  • CBD
  • ABK
  • Commercial Bank of Qatar
  • Ahli Bank
  • FAB Group
  • Doha Bank
  • ADCB
  • Emirates NBD

Major Brands :

  • Oman Insurance Company
  • Mashreq Securities LLC
  • Mashreq Capital (DIFC) Limited
  • Mashreqbank Psc, Hong Kong Branch
  • MASHREQBANK, PSC, NEW YORK BRANCH
  • Mashreq Asset Management
  • Makaseb Funds Company Bsc
  • Mashreqbank psc, London Branch
  • Al-Mashreq Bank, Fujairah Branch
  • Mashreqbank psc, Asset Management Arm
  • Mashreq Bank PJSC, Investment Arm
  • Mashreq Bank Psc
SWOT & PESTLE (combined)
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References used in Mashreq Bank SWOT & PESTLE Analysis Report

1. Investor Presentation - https://www.mashreqbank.com/uae/en/multimedia/images/Investor_Relations%20presentation_YE_2019.pdf
2. Mashreq Bank’s first quarter profit slides amid coronavirus pandemic - https://www.thenational.ae/business/mashreq-bank-s-first-quarter-profit-slides-amid-coronavirus-pandemic-1.1006948
3. Low oil prices, COVID-19 pose challenges to GCC banks’ stable outlook - https://www.cpifinancial.net/wealth/news/low-oil-prices-covid-19-pose-challenges-to-gcc-banks-stable-outloo
4. Dubai’s DIFC, Mashreq Bank launch bank account opening with KYC blockchain platform - https://gulfbusiness.com/dubais-difc-mashreq-bank-launch-bank-account-opening-with-kyc-blockchain-platform/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Mashreq Bank SWOT and PESTLE analysis has been conducted by Akshay Mohan and reviewed by senior analysts from Barakaat Consulting.

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