COMPANY PROFILE -Master Kong
Business Sector :Food & Beverage
Operating Geography :China, Asia, Global
About Master Kong :
Headquartered in Shanghai and Tianjin, China, Master Kong is a one-of-a-kind bar & restaurant which serves Asian street food. It is the largest instant noodle producer in China, and was established in 1991 by the Wei brothers from Changhua County, Taiwan. The restaurant specializes in the distribution and production of instant noodles, cakes, beverages and relevant supporting industries. In 1996, Master Kong was listed in Hong Kong Stock Exchange and is currently a constituent of MSCI China Index and the Hang Seng China 100 Index. The parent company of the firm is Ting Hsin International Group. In 2019, Master Kong's juice was ranked second, in juice market penetration according to Kantar. Based on sales volume, in 2020 according to AC Nielsen December 2020 data, the Group was the market leader in instant noodles and ready-to-drink teas. The industry holds the responsibility of food safety and quality guarantee by being a leading brand in the fast moving consumer goods industry.
Master Kong's Unique Selling Proposition or USP lies in it being one of the best-known brands among consumers in the PRC. The Group continues to strengthen its logistics and sales network in the PRC while focusing on food manufacture, sales and distribution business. Master Kong nurtures an ambition to become "The largest Group for Chinese Instant Food & Beverage in the World".
Master Kong Revenue :
RMB 67,618 million - FY ending 31st December 2020 (y-o-y growth 9.10%)
RMB 61,978 million - FY ending 31st June 2019
Competitive Analysis of Master Kong
The SWOT analysis for Master Kong is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
1. Highest market share in terms of sales volume and value of instant noodles
2. Strong financial performance and remarkable growth despite the pandemic
3. Diverse portfolio of product offerings which are in high demand
| 1. Some products faced criticism from consumers leading to stoppage of sale of the same
2. High costs of raw materials
3. The bottled water business is facing losses and has a shrinking market share
|
| Opportunities | Threats |
1. Digitalization could help increase customer value creation
2. Beijing 2022 winter Olympics create opportunity for food sponsoring
3. The popularity of Bubble tea creates an opportunity to expand its tea segment
| 1. Increasing occupational health issues could affect business operations
2. Faces high competition from local players in Chinese market
3. China’s crackdown on food shows and food bloggers could affect marketing efforts
|
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Detailed SWOT Analysis of Master Kong
Strength
1. Highest market share in terms of sales volume and value of instant noodles: Master Kong has achieved a robust growth rate in the Chinese market, with a 16.64% rise in revenue in 2020 for its instant noodle segment. It recorded a 43.7% market share in terms of sales volume and 46.3% market share in terms of sales value. It thus places the company in the first position for the same in the Chinese market. Also, in May 2019, Master Kong was named an instant noodle brand in terms of revenue and read-to-drink tea brand by Guinness World Records statistics. The brand also holds 81% market penetration in China, amounting to 900 million customers per year. This growth is a result of innovative product launches, usage of customer insights, and integration of digitization with the business.
2. Strong financial performance and remarkable growth despite the pandemic: Master Kong's operations were barely affected by the pandemic. The instant noodle market saw an all-time rise in sales as many people looked at instant noodles as a cost-effective alternative. In 2020, the total revenue recorded by the company was RMB 67,618 billion, which was a 9.10% rise from the previous year. The instant noodles segment accounted for a 16.64% revenue rise, and the gross profit margin was 29.30%. A digitized supply chain helped resume operations quickly after the end of nationwide lockdowns. E-commerce reached consumers rapidly. The beverage segment, which stood at 43.6% in 2019, experienced a 4.72% increase in revenue in 2020 despite the Chinese beverage industry's decline of 6.2% in sales volume. A focus on online retail stores helped achieve this rise in revenue.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
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The PESTLE analysis for Master Kong is presented below in a table followed by the detailed analysis report.
| Political | Economical |
1. Chinese government has announced a national nutrition plan and aims to build a healthy China by 2035
2. Bad relations with Hong Kong and Taiwan could impact noodles export
| 1. Chinese government is focusing on increasing domestic production for food security |
| Social | Technological |
1. Consumers purchase noodles based on texture and flavour
2. Demand for organic and healthy food has increased
| 1. Developing innovative space noodles for astronauts |
| Legal | Environmental |
1. Restructuring policies of Beijing could increase operating costs
2. Revised food safety regulations attract strict supervision and penalties
| 1. Stricter laws to control water and air pollution by industries
2. Focus on China’s Environmental, Social, and Governance (ESG) report is increasing |
Master Kong SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
Detailed Pestle Analysis of Master Kong
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
1. Stricter laws to control water and air pollution by industries: China had drafted two new laws that came into effect in 2018. The laws introduced a new tax system for environmental protection. It aimed to control carbon emission, air pollution, solid waste pollution, and water pollution. The ecological tax allows tax authorities, state administration of taxation, and local tax bureaus to collect tax from industries. The law outlines taxable pollutants and respective tax calculations. The law also outlines necessary tax incentives mainly, 25% for reducing air and water pollution by 30% below national standards. The law also introduces penalties for non-compliance to control pollution, up to 1 million Yuan. As a measure, Master Kong has increased its pollution control, focusing on energy and water conservation. The company upholds its principle, “Sustainable Operation, Contribution to Society” to fulfill its corporate social responsibility. It encourages business independence and sustainable development.
The remaining section under "Environment" is available only in the 'Complete Report' on purchase.
Major Competitors :
- Yili
- Mengniu
- Indofood Sukses Makmur ADR
- Nissin Foods Holdings Co. Ltd.
- Nasanta food & Drinks Ltd
Major Brands :
- Fujian Tingjin Food Co., Ltd.
- Tianjin Tingrong Enterprise Co., Ltd.
- Harbin Tingjin Food Co., Ltd.
- Chongqing Tingyi Food Co., Ltd.
- Master Kong (Kunming) Beverage Co., Ltd
Master Kong SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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| Master Kong Ansoff Matrix Analysis |
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Check Out Analysis of Other Relevant Companies
References used in Master Kong SWOT & PESTLE Analysis Report
1. Master Kong 2020 Annual Report - https://doc.irasia.com/listco/hk/tingyi/annual/ar245946-e_ar_20210416.pdf
2. Chinese food and beverage giant Master Kong sees shares post biggest intraday gain in a decade - https://www.globenewswire.com/news-release/2020/09/08/2090240/0/en/Chinese-food-and-beverage-giant-Master-Kong-sees-shares-post-biggest-intraday-gain-in-a-decade.html
3. PRESENTATION ON 2020 ANNUAL RESULTS - https://www.masterkong.com.cn/InvestorInformationen/announcement/2021/20210322/download/E0322_2020_Results_Announcement_20210322.pdf
4. China's Tingyi profit jumps, but says raw material costs a challenge - https://www.reuters.com/article/tingyi-results-idUSL4N1Y136X
5. The 4 worst instant noodles rated by Master Kong were forced to be taken off the shelves as soon as they went on the market. Netizens: I dare not praise - https://daydaynews.cc/en/food/373394.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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