McLaren Group SWOT and PESTLE Analysis
ID : 521285753| Feb 2023| 21 pages
COMPANY PROFILE -McLaren Group
Business Sector :Automobile
Operating Geography :United Kingdom, Europe, Global
About McLaren Group :
McLaren Group is a sports car manufacturer that specialises in automotive, motorsport, and technology. The company is headquartered in Woking, England. Ron Dennis founded the company shortly after acquiring the McLaren Formula One team in 1981, which was founded in 1963 by racer, engineer, and entrepreneur Bruce McLaren. The company then partnered with McLaren Automotive to form a new company the McLaren Group. The group today consists of three main businesses: Applied, which works at the interface of technology and data to provide enterprises with a quantitative performance advantage; Racing, which participates in the Formula 1 World Championship as well as IndyCar in the United States, and Automotive, which hand-builds lightweight supercars. McLaren is now using a unique blend of design, rapid prototyping, high-quality manufacturing, and electronics knowledge to assist the UK's National Health Service to produce more ventilators during the epidemic and, ultimately, save lives. McLaren Automotive has unveiled a bespoke Jubilee platinum paint finish and badge 18 years to the day since Her Majesty Queen Elizabeth II opened McLaren's worldwide headquarters in Woking, the McLaren Technology Centre, on May 12, 2022, in honour of Her Majesty Queen Elizabeth II's 70-year reign (MTC).
The McLaren Group's USP is that it is regarded as one of the most prestigious high-technology brands in the world. It has developed a formidable reputation by pioneering and innovating in the competitive world of Formula 1, winning 20 World Championships and more than 180 races. The mission statement of McLaren reads, "To grow, sustain, and innovate our businesses by developing our people and culture".
McLaren Group Revenue :
£771.7 million – FY ending 31 December 2020 (y-o-y decline of 48%)
£1485.8 million – FY ending 31 December 2019
Competitive Analysis of McLaren Group
SWOT
PESTLE
The SWOT analysis for McLaren Group is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
| 1. Reputable brand image in the global racing market 2. Historically high-performance in the automobile sector 3. Characterized by sophisticated research and innovation 4. Established with worldwide networks and races | 1. COVID-19 pandemic led to acute financial difficulties 2. Internal adjustments in board positions may reflect volatility 3. Forced to sell minority stake in McLaren Racing due to poor financial management |
| Opportunities | Threats |
| 1. International partnerships and alliances 2. Economic recovery from COVID-19 may increase revenues 3. Investing in sustainable fuel and policies as a market leader can attract investors 4. Sale of McLaren Applied streamlines group strategy | 1. Uncertainty about the pandemic remains with disruptive waves 2. Supply chain bottlenecks throughout 2020-21 projected to remain 3. Russia-Ukraine crisis may affect supply and demand 4. Inflationary pressures and interest rates in OECD nations |
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Detailed SWOT Analysis of McLaren Group
Strength
1. Reputable brand image in the global racing market: McLaren Group is renowned worldwide as one of the world’s most illustrious high-technology brands, invested mostly in its automotive and racing companies. Since the formation of McLaren Racing in 1963, the group has led the industry by constantly innovating in the competitive world of Formula 1. The group has forged a formidable reputation for itself by participating in more than 180 Grand Prix races which has seen the racing team win 20 World Championships. The Group has built on its successful racing expertise and diversified to include a global, high-performance sports car business, McLaren Automotive. McLaren has international networks with global luxury automotive companies such as Audi, and continues to dominate the world racing market.
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Weakness
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Opportunity
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Threat
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Major Competitors :
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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References used in McLaren Group SWOT & PESTLE Analysis Report
1. About Us - https://www.mclaren.com/group/about/approach/
2. Annual Report - https://investors.mclaren.com/sites/mclaren-ir/files/report-document/mclaren-group-limited-2020-annual-report.pdf
3. Investor Presentation - https://investors.mclaren.com/sites/mclaren-ir/files/2021-11/q3-2021-results-presentation.pdf
4. McLaren to Raise $620 Million - https://www.bloombergquint.com/markets/mclaren-funding-spree-goes-up-a-gear-with-620-million-bond-sale
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McLaren Group SWOT and PESTLE analysis has been conducted by Riti Bhattacharyya and reviewed by senior analysts from Barakaat Consulting.
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McLaren Group SWOT and PESTLE Analysis
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