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MediaTek Inc. SWOT & PESTLE Analysis

ID : 52726853| Sep 2020| 15 pages


Business Sector :Technology- Semiconductors

Operating Geography :Taiwan, Asia, Global

About MediaTek Inc. :

MediaTek Inc. is a semiconductor manufacturing company head quartered at Hsinchu, Taiwan. It was established as United Microelectronics Corporation in 1997 to manufacture and supply chipsets for entertainment devices. It was enlisted in Taiwan Stock Exchange in the year 2001. It is an innovation driven company in the field of information technology and at present, it is a global manufacturer of chipsets used in smartphones, tablets, televisions, IOT devices, modems, automobiles, etc. The market reach and product diversity is so high that MediaTek chipsets could be available in at least one gizmo or appliance of almost every household, whichever use IC as a spare part. MediaTek with its high dominance in the technology driven markets, serves as core spare part supplier to various manufacturers and it is largely relied upon high standards of R&D and close relationships with its clients. MediaTek designs smartphones and other devices for many startups and established brands in the world and invests heavily in innovation inside and outside Taiwan. MediaTek provide consultancy and maintenance services as well to its clientele. The products of the company are present in every part of the world irrespective of the fact whether MediaTek is present in any particular region or not. MediaTek is 4th largest manger of fabless semiconductors. MediaTek chipsets find spots in more than 1.5 million devices each year. Apart from business, MediaTek invests heavily to collaborate with universities and governments to promote the knowledge in the development and usage of chipsets, which would ultimately appraise its customer base in future. The company is eyeing towards progresses towards AI, 5G devices, IOT platforms and upcoming revolutions in the mobility sectors

The USP or unique selling point of MediaTek Inc. lies in expertise in core chipset level engineering since last 20 years and manufacturing of chipsets for all kinds of technology driven devices focusing on high performance and durability. The mission statement of MediaTek states, “We want to make life better for everyone through technology, and we think one of the best ways to achieve that is by nurturing new ecosystems with strategic investments in all sectors”.

MediaTek Inc. Revenue :

N$ 246,221,731 thousand- FY ending 31st December 2019 (y-o-y growth 3%)
N$ 238,057,346 thousand- FY ending 31st December 2018

Competitive Analysis of MediaTek Inc.

The SWOT analysis of MediaTek Inc. is presented below in a matrix followed by the detailed analysis report:
1. Presence in global market
2. Incredibly advanced R&D setup with highly competent workforce
3. Well diversified product portfolio
4. Market leader in the chipset segment of home entertainment devices
5. Innovation of the best chipset to power 5G connectivity
6. A renowned name in smartphone and feature chipset segment
1. History of regulatory and performance issues
2. Critical security vulnerabilities in products, crumbling customer confidence
1. Gamers are the next big buyers of smartphones
2. Opportunity to grow in the ever growing Indian market
3. Automation in automobile sector requires expertise of semiconductor industry’s contribution
4. xPon and VDSL set to catalyze growth for the Broadband Market
5. Betting high on 5G SoC
1. Presence in a highly dynamic market
2. Breach of data security may affect the core competencies in future
3. Rapidly changing technology landscape with shorter product lifecycle and pricing pressures
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of MediaTek Inc.


1. Presence in global market: MediaTek is a fabless semiconductor manufacturing company with a global presence enabling 1.5 billion connected devices annually. They are the industry leader in developing innovative systems-on-chip (SoC) for mobile device, home entertainment, connectivity and IoT products. As the world’s 31 connectivity provider, this Taiwanese technology titan powers 1 in 5 home devices. In its annual report it reflected that 90% of its annual revenue was contributed by export sales, which proves its global outreach beyond doubt. It has its international regional offices located at Taiwan, USA, China, India, Finland, UAE, Singapore, Japan, Korea, Sweden and UK. The annual report also reflected that 60% of its revenue came from the Indian market directly or indirectly. It has standalone presence in more than 50 sites across the globe. MediaTek is a global company not only in terms of sales but employment as well. In 2018, it hired 23 interns in California and 90% of them were international students, 80% of its managers belong to different nationalities to suit the respective local markets.

2. Incredibly advanced R&D setup with highly competent workforce: MediaTek is a technologically advanced company with the experience of over two decades. It has designed and manufactured chipsets for devices beginning from DVD players to cutting edge smartphones through its pool of talented IC designers and system engineers. It has spent NT$63,001,401 thousand alone on R&D of its products in FY2019. It had 16 different types of products available beginning from high-end smartphone chips to SoCs for automobiles. It also has a dedicated setup to design wafers too. Apart from chipsets for home appliances and chips of auxiliaries like Wi-Fi and Bluetooth, the company also designs high tech brushless DC motors, which find its multiple usages in avionics and automation. Company is technology ready for the upcoming 5G connectivity, IOT and implementation of AI in various fields. MediaTek product portfolio is updated almost within every 2 months. The company invests between 24% to 25% of the annual revenue for R&D of upcoming technology. System-on-a-Chip (SoC) Development, has been a hot topic of the technology industry for many years and the Taiwanese technology titan has been able to launch competitive SoC products every year.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.


This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Texas Instruments
  • Analog devices
  • Qualcomm
  • Intel
  • Sequans
  • Altair
  • Nvidea
  • Marvell
  • ST
  • Silicon Labs

Major Brands :

  • MediaTek Inc.
  • Helio
  • Autus
  • AirohaTEchnology Corp.
  • EcoNet Inc.
  • ILI Technology Corp.
  • Nephos Inc.
  • Richtek Technology
SWOT & PESTLE (combined)
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Check Out Analysis of Other Relevant Companies

References used in MediaTek Inc. Analysis Report

1. Mediatesk Sensio-Biosensor Solution to Health Monitoring -
2. The MediaTek Helio G series chips power the core of an incredible gaming experience -
3. 2018 MediaTek Annual Report -
4. MediaTek unveils new 5G SoC -
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & (2021). MediaTek Inc. SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 05 Mar, 2021].

In-text: (SWOT &, 2021)

Copyrights and Disclaimer

MediaTek Inc. SWOT and PESTLE analysis has been conducted by Tej Narayan Shaw and reviewed by senior analysts from Barakaat Consulting.

Copyright of MediaTek Inc. SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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