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Mercado Libre Inc. SWOT & PESTLE Analysis

ID : 521130053| May 2022| 21 pages

COMPANY PROFILE -Mercado Libre Inc.

Business Sector :E-Commerce

Operating Geography :Argentina, South America, Global

About Mercado Libre Inc. :

Mercado Libre Inc. is an Argentine firm based in Buenos Aires that provides online marketplaces for e-commerce and online auctions, such as mercadolibre.com. The business was formed in 1999. Marcos Galperin, the company's founder and CEO, founded the company while attending Stanford University. Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Mexico, Spain, Ecuador, Guatemala, Honduras, Peru, Panama, Uruguay, and Venezuela are among the countries where the corporation operates. The Market Place at Mercado Libre is a platform that connects buyers and sellers. Customers can either bid on items or pay a set price for those that are available. After payment, items are delivered, and users can leave feedback. Mercado Libre collaborates with 3,000 official merchants and bands. The firm is divided into five business units. The marketPlace is its platform for users to sell products, Mercado Pago is its digital payment platform, Mercado Publicado is Mercado Libre's advertising section, Mercado Shops is a tool aimed to improve the platform's overall ecosystem, and Mercado Crédito is the company's credit line. In Jan 2022, Mercado Libre announces investments in Mercado Bitcoin and Paxos, reinforcing it’s commitment to the development and use of crypto assets and blockchain technology in the hinterland.
Mercado Libre's unique selling point lies in it being Latin America's biggest e-commerce technology firm, serving millions of users and creating a market for a wide range of goods and services in a simple, safe, and effective manner. The mission statement of Mercado Libre reads, "Our mission is to democratize commerce".

Mercado Libre Inc. Revenue :


USD 3,973.5 million - FY ending 31st December 2020 (y-o-y growth 73%)
USD 2,296.3 million - FY ending 31st December 2019

Competitive Analysis of Mercado Libre Inc.

SWOT
PESTLE
The SWOT analysis for Mercado Libre, Inc. is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Well integrated ecosystem of online commerce
2. Innovative consumer wallet transaction management
3. Financial inclusion of underserved MSME segment
4. Strong logistics capabilities for last mile delivery
1. Poor consumer grievance practice
2. Lack of precision in financial reporting
OpportunitiesThreats
1. Pandemic induced shift to online commerce
2. Partnership with streaming services can help in increase of user base
1. Low entry barriers increase competition from new players
2. Increased cost of Mercado Libre’s services by internet providers
3. Well established finance institution can easily substitute payment business
4. Confidential customer data is highly vulnerable
5. High inflation and unemployment in Brazil
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Mercado Libre Inc.

Strength

1. Well integrated ecosystem of online commerce: Mercado Libre is the largest e-commerce ecosystem present in Latin America. It is present in 18 major economies in the region. The Mercado Libre Market Place is an e-commerce platform where the first party and merchant products can be bought by consumers. To smoothen the experience on this platform, the Mercado Pago platform is introduced. This platform is a digital as well as non-digital payment gateway and provides other financial solutions as well. It can also be used for transactions on third party site that are outside Mercado Libre marketplace. Mercado Envios Logistics is a platform that provides delivery services to the users. This is the key driver of sales for Marketplace. This is because in Latin America consumers make their buying decisions based on availability of last mile delivery. These are some of the crucial products by Mercado Libre that have made it an industry leader.

2. Innovative consumer wallet transaction management: In 2018 Mercado Libre launched an asset management solution in Argentina. This was later rolled out in in Brazil and Mexico as well. It promoted users to fund their digital wallets with cash. This eliminated the necessity of having debit and credit cards. As a result, users who were not served by any other formal payment services could easily avail the extra returns by using this solution. The use of the product has been facilitated through prepaid cards and QR codes. Even cash withdrawal from ATMs is possible through this product. It has a rate of return that is equivalent to certificate of deposits or money market funds. Ultimately this gives the unbanked and underbanked population an opportunity to participate in organized financial products. Its success shows the increasing trust on the third-party merchant platform like Mercado Libre.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Amazon Inc.
  • B2W
  • Magazine Luiza
  • Americanas
  • Casas Bahia
  • Submarino
  • Dafiti
  • Netshoes
  • Extra

Major Brands :

  • Mercado Libre
  • Mercado Pago
  • Mercado Crédito
  • Mercado Ads
  • Mercado Envíos
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Check Out Analysis of Other Relevant Companies

References used in Mercado Libre Inc. SWOT & PESTLE Analysis Report

1. MercadoLibre, Inc. FORM 10-K - https://investor.mercadolibre.com/static-files/5d0af003-73a2-4e5e-898c-95957b644583

2. MercadoLibre (MELI) Q1 2021 Earnings Call Transcript | The Motley Fool - https://www.fool.com/earnings/call-transcripts/2021/05/06/mercadolibre-meli-q1-2021-earnings-call-transcript/

3. Why MercadoLibre Fell 11.8% in October | The Motley Fool - https://www.fool.com/investing/2021/11/03/why-mercadolibre-fell-118-in-october/

4. MercadoLibre (MELI) Q1 2021 Earnings Call Transcript | The Motley Fool - https://www.fool.com/earnings/call-transcripts/2021/05/06/mercadolibre-meli-q1-2021-earnings-call-transcript/

5. MercadoLibre automates image moderation with A.I. | Vue.ai - https://vue.ai/resources/case-studies/automated-image-moderation-for-mercadolibre/

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SWOT & PESTLE.com (2022). Mercado Libre Inc. SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/mercado-libre/ [Accessed 18 May, 2022].

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Mercado Libre Inc. SWOT and PESTLE analysis has been conducted by Mohit Harishchandra Deshmukh and reviewed by senior analysts from Barakaat Consulting.

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