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Métropole Télévision (Groupe M6) SA SWOT & PESTLE Analysis

ID : 521276253| Jun 2022| 21 pages

COMPANY PROFILE -Métropole Télévision SA (Groupe M6)

Business Sector :Media, Communications

Operating Geography :France, Europe, Global

About Métropole Télévision SA (Groupe M6) :

Métropole Télévision SA (Groupe M6) is a media holding company based in France that owns several TV networks, journals, publications, and film production companies. It grew out of the commercial television channel M6, which was founded by CLT (RTL Télévision) and La Lyonnaise des Eaux in March 1987. It operates in three sectors: M Six Channel, which includes M6, a TV channel that broadcasts a variety of programmes such as news, sports, documentaries, dramas, soap operas, and films; TV Rights, which is involved in audiovisual support, acquisition activities, management, and distribution of film rights to disseminate to a wider audience, theatrical distribution, and video sales, among other things; and Digital TV, which provides TV broadcasting via the Internet. Through iGraal, it also offers Internet cashback and discount vouchers. Studio 89 Productions, Oxygem, M6 Publicite, Metropole Production, and Fidelite Films SAS, among others, are among the company's subsidiaries. France accounts for the majority of the company's revenue. The company launched its second edition of the First Readings Coup de Pouce Gulli Prize on February 22, 2022.

Métropole Télévision's USP lies in it being France's largest television corporation, with the M6 broadcast network at its core. Considering diversity is a top priority for the Group, both in terms of audiovisual content and the audience it serves.

Métropole Télévision SA (Groupe M6) Revenue :


€ 1,390.4 million - FY ended 31 December 2021 (9.2% growth y-o-y)
€ 1,273.6 million - FY ended 31 December 2020

Competitive Analysis of Métropole Télévision SA (Groupe M6)

SWOT
PESTLE
The SWOT analysis for Metropole Télévision S.A. (Groupe M6) is presented below in a matrix followed by the detailed analysis report:
Strengths
Weaknesses
1. Powerful and consistent TV channel portfolio of 4 FTA and 13 thematic TV channels
2. The company has a diverse portfolio with strong, differentiating brands
3. Strong increase in advertising revenue and cost control
4. Leading-edge positioning on digital and strong differentiating brands
1. Fall in consolidated and advertising revenue due to COVID
2. The M6 group discontinued certain operations in 2020
3. The company is involved in several legal disputes
Opportunities
Threats
1. Addressable TV market expected to represent €100 to €200M in three years in France
2. New partnerships with digital players
3. The company should focus on targeted advertising
1. Rising competition from SVOD channels
2. Disbalance in competition conditions between international and French players
3. Threat of piracy and infringement of intellectual property
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Métropole Télévision SA (Groupe M6)

Strength

1. Powerful and consistent TV channel portfolio of 4 FTA and 13 thematic TV channels: Developed in 1987 around the M6 channel, over the years Métropole Télévision Group has become a powerful multimedia group, offering a wide range of programmes, products and services available on a wide variety of media: television, radio, internet, etc. The programming of M6, the second largest commercial channel in the market, is complemented by the other free-to-air channels, W9, 6ter and Gulli. The family of pay TV channels (Paris Première, Téva, sérieclub, Canal J, Tiji, M6 Music, MCM, MCM Top and RFM TV) enhances the Group’s range of programming, with extensive presence across all broadcast platforms. All these channels are available on the 6play entertainment platform. M6 Group has owned three radio stations, RTL, RTL2 and Fun Radio, since 2017, and now has a much broader multimedia portfolio. Moreover, the Group decided very early on to position itself on the production and audiovisual rights distribution markets, notably in order to provide the TV channels with high quality content. Lastly, building on its brands, content, and air and advertising time available across all its media, M6 Group has gradually expanded its activities by means of diversification. Conscious of developing synergies in its programmes, and of responding to and anticipating the expectations of its various audiences as well as their new viewing patterns, M6 Group has emerged as a content publisher firmly anchored in the new technology era. M6 Group’s main business is television edition and broadcasting, operated via a portfolio of channels that includes Free-to-air Channels (M6, W9, 6ter and Gulli), Pay-TV channels (Paris Première, Téva, sérieclub, Canal J, Tiji, M6 Music, MCM, MCM Top and RFM TV) and TV entertainment platforms such as 6play. In addition, M6 Publicité – M6 channel’s historical sales house, whose development it has supported – is currently responsible for marketing TV, radio and internet advertising space.

2. The company has a diverse portfolio with strong, differentiating brands: M6 Groupe has strong, differentiating and long-lasting brands which allow it to grab a significant market share ad enjoy high viewership. Its’ shows such as Top Chef, L’Amour and channels such as Cuisine AZ have brought the Groupe some of the best ratings and historical high seasons. to M6 was one of the first TV channels to capitalize on its brands, its marketing expertise and its knowledge of the various audiences’ expectations to extend its offer to products and services and diversify its sources of revenue, and as such pursue several complementary objectives: setting up new growth drivers, seizing new development opportunities, lessening its dependence on the advertising market. M6 Group has historically built a diversification business using the power of its media to develop its market share in distance selling, particularly through the use of TV air time. Ventadis, which allies teleshopping and e-commerce, is the name of M6 Group’s distance-selling business that combines stores specializing in selling niche goods. The growth in distance-selling activities is linked to consumer spending, as well as to the change in purchasing behaviors with the development and generalization of online purchase (e-commerce). The Groupe is the second largest advertising sales house in France, a leading content producer and owner of various successful radio stations in France. The Groupe’s acquisition and expansion strategy is also extremely successful. It has strategically partnered with leading French photo product providers, M6 mobile Orange, Credit Agricole to target young audiences and Girondins de Bordeaux FC.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Europa Corp. Media & Entertainment
  • Dogus Yayın Grubu. Media & Entertainment
  • Beximco Communications. Media & Entertainment
  • Hemisphere Media. Media & Entertainment
  • TKM
  • RTL Group
  • MYTFI
  • CANAL+
  • Trace

Major Brands :

  • Groupe M6
  • RTL
  • M6
  • W9
  • Paris Premiere
  • M6 Web
  • M6 Publicite SAS
  • Serie Club
  • Unite 15 France
  • Groupe MCM
  • 33 FM
  • Fidelite Productions
  • Hugo Films
  • M6 Films
  • Live Stage SAS
  • Studio 89 SAS
  • M6 Foot Sas
  • Mandarin Films SAS
  • Fun TV SAS
  • Diem 2 SA
  • M6 Studio SAS
  • RTL Net SAS
  • Mandarin Cinema
  • Sedi TV SAS
  • Setv Belgium
  • Femme en ville SAS
  • M6 Mobile
SWOT & PESTLE (combined)
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References used in Métropole Télévision SA (Groupe M6) SWOT & PESTLE Analysis Report

1. Annual Report - https://www.groupem6.fr/content/uploads/2021/04/2020-Universal-Registration-Document-5.pdf <br. 2. BROADCASTING SEMINAR GROUPE M6 - https://www.groupem6.fr/content/uploads/2021/03/Groupe-M6_JPM-Broadcasting-seminar-1.pdf
3. M6 Group and Orange Sign an Agreement on Segmented TV and Renew Their Distribution Agreement - https://www.businesswire.com/news/home/20210211005423/en/M6-Group-and-Orange-Sign-an-Agreement-on-Segmented-TV-and-Renew-Their-Distribution-Agreement
4. Macron and the citizens’ convention divided on climate issues - https://www.euractiv.com/section/climate-environment/news/macron-and-the-citizens-convention-divided-on-climate-issues/
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Métropole Télévision SA SWOT and PESTLE analysis has been conducted by Muskan Arya and reviewed by senior analysts from Barakaat Consulting.

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