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Mobily SWOT and PESTLE Analysis

ID : 52680053| Feb 2023| 15 pages

COMPANY PROFILE -Mobily

Business Sector :Telecommunications

Operating Geography :Saudi Arabia, Middle East

About Mobily :

Saudi Mobily Company is a Saudi Arabia based company established in 2004. The Company’s major shareholders are Etisalat Emirates Group and the General Organization for Social Insurance. The remaining shares are owned by institutional and retail investors. In 2004, Mobily ended a monopoly in the wireless industry to provide mobile telecommunications services nationwide. Headquartered in Riyadh, Mobily offers fixed line, mobile telephony, and Internet services. It provides integrated services for three main sectors, namely individuals, business, and carriers. The Company’s network comprises its own infrastructure and those of Bayanat al-Oula and SNFN. This is the Kingdom’s newest fibre-optic network, with access to all major cities. The network has been expanded to connect neighboring countries including Yemen, the United Arab Emirates, Bahrain, Qatar, Kuwait and Jordan. As of early 2021, the company has approximately 6, 305 employees.

Saudi Mobily’s mission statement reads, “To enrich the life of customers and employees by fully leveraging our capabilities to exceed their expectation.” Its vision statement reads, “To innovate and lead in telecom services to add value to your life.” The company’s USP or unique selling point lies in being Saudi Arabia’s second largest GSM mobile operator and one of the largest wireless networks by coverage in Saudi Arabia, as well as the region. Saudi Mobily boasts of one of the widest FTTH networks, in addition to housing one of the largest data centre systems worldwide.

Mobily Revenue :


SAR 14,046 million – FY ending 31st December 2020 (y-o-y growth 4.4%)
SAR 13,450 million - FY ending 31st December 2019 (y-o-y growth 13.36%)
SAR 11,865 million - FY ending 31st December 2018

Competitive Analysis of Mobily

SWOT
PESTLE
The SWOT analysis of Saudi Mobily is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. First mover advantage in Saudi Arabia
2. Strong geographic footprint of industry leading network, data centers and retail outlets
3. From RISE strategy to GAIN strategy
4. Recognition as a customer-focused market leader
5. Launch of the first Information and communications technology (ICT) Academy in KSA
6. Market leadership in Hosting Infrastructure Service in KSA
1. Past accounting scandal dented Mobily’s corporate governance.
2. Penalized for failure to meet Saudization targets
OpportunitiesThreats
1. First company to test 5G technology in Saudi Arabia.
2. Expanding to other middle east Asian Countries.
3. Deployment of digital services and other technology solutions
4. Mobily and Zain merges to establish Towers in Saudi		1. Fierce competition in telecom industry
2. Exodus of expats from the Kingdom may impact long-term telecom growth
3. Increasing cyber threats and attacks
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Detailed SWOT Analysis of Mobily

Strength

1. First mover advantage in Saudi Arabia. In 2005, when Mobily was launched in Saudi Arabia, it basically entered into a monopolistic market of wireless industry and became the first company that is providing the mobile telecommunication services across the nation. Initially it had a RISE strategy to grow its customer base and achieve visibility among customers. It delivers integrated services for three customer segments – individuals, corporates and carriers. Ever since it was launched, Mobily was known to be the fastest growing mobile operator in 2006. Mobily also took part in acquisitions in Bayanat and Zajil to increase its network and approach. By 2020, Mobily owns 66% stakes in the Saudi National Fiber Network (SNFN).

2. Strong geographic footprint of industry leading network, data centers and retail outlets: Saudi Mobiliy services 99.5% of the Saudi population providing access to 2G network and 98% and 89% with 3G and 4G access respectively. The field-to-the-home connectivity expands to 33,000 km all across the Kingdom. Mobily has also established a state-of-the-art data centre to facilitate tracking and connecting various hospitals with the government by providing advanced technologies. By 2020, Mobily owns 662 outlets including retail stores and data centres with a strong nationwide network consisting of over 3,900 third-party retailers in Saudi Arabia.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Zain KSA
  • Telkomsel
  • MTN Irancell
  • Sequans Communications
  • Afghan Wireless
  • Etisalat

Major Brands :

  • Bayanat
  • Mobily
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References used in Mobily SWOT & PESTLE Analysis Report

1. Mobily obtains unified licence for SAR 5m - https://english.mubasher.info/news/3061136/Mobily-obtains-unified-licence-for-SAR-5m/
2. KSA Telecom Sector Report April 2020 - https://argaamplus.s3.amazonaws.com/f4358d2f-d4f6-4ea6-9150-a3b605afe038.pdf
3. Saudi Arabia Unemployment Rate 1991-2020 - https://www.macrotrends.net/countries/SAU/saudi-arabia/unemployment-rate
4. Saudi Arabia aims to award two MVNO licenses in Q3 2020 - https://www.rcrwireless.com/20200115/5g/saudi-arabia-aims-award-two-mvno-licenses-q3-2020
5. Telecoms In The Kingdom Of Saudi Arabia — An Overview - https://www.mondaq.com/saudiarabia/Media-Telecoms-IT-Entertainment/532718/Telecoms-In-The-Kingdom-Of-Saudi-Arabia-An-Overview
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Mobily SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2024). Mobily SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/mobily/ [Accessed 16 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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Saudi Mobily SWOT and PESTLE analysis has been conducted by Anjali Ladwal and reviewed by senior analysts from Barakaat Consulting.

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