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Mondelez International SWOT & PESTLE Analysis

ID : 52287853| Feb 2018

COMPANY PROFILE -Mondelez International

Business Sector :FMCG, Food Processing

Operating Geography :United States, North America, Global

About Mondelez International :

Mondelez International is an American confectionery, food and beverage company. It produces confectionery, gum, biscuits, and powdered beverages. It has employee strength of about 90,000 worldwide and is headquartered in Illinois, USA. The name Mondelez was adopted after 2012 spin-off of Kraft Foods Inc. Its portfolio includes many billion-dollar brands such as Cadbury, Stride, Halls, Oreo, Trident, etc. and has consumers in 165 countries.

Mondelez International Revenue :

$25.9 billion – Dec 2016

Competitive Analysis of Mondelez International

SWOT
PESTLE
The SWOT analysis for Mondelez International is presented below:
Strengths
Weaknesses
1. Brands with high revenue generating potential
2. Recent R&D investments
3. Strong distributor and dealer community
1. Decline in net revenue
2. Fluctuating earnings per share
Opportunities
Threats
1. Biscuit sales in Latin America
2. Markets in developing countries
1. Volatile nature of commodity and other input costs
2. Third-party service providers
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Detailed SWOT Analysis of Mondelez International

Strengths

1. Brands with high revenue generating potential: Mondelez has billion-dollar brands such as Oreo, LU, BelVita Biscuits, Milka, Cadbury Dairy milk, Toblerone, Trident gum and Halls candy. These brands continue to generate revenue for Mondelez. Apart from these, brands there are a plethora of brands which have high potential to generate revenue and become power brands in the near future.

2. Recent R&D investments: In September 2016, Mondelez International announced to invest $65 million in Global Research and Development Hubs in Brazil, India, Poland, Mexico, etc. The investment will help them to recruit better, retain and develop talent across a range of science and technology field.

3. Strong distributor and dealer community: Modelez has built a strong distributor and dealer community over the years and hence dealers invest in training their sales executives to pitch different customers in unique ways. The executives promote the products of Mondelez and play a vital part in value chain of the company.

Weaknesses

1. Decline in net revenue: The revenue in 2016 has declined to $25,923 million from $29,636 million which means about 12.5% decline. In the previous year, the decline was 13.5% from $34,244million to $29,636 million. Similarly, operating income has declined by 71% in 2016 as compared to 2015. The main reasons for this are attributed to deconsolidation of the coffee business, unfavourable currency and deconsolidation of Venezuelan operations.

2. Fluctuating earnings per share: The earnings per share (EPS) decreased 76.4% to $1.05 in 2016 and had increased 246.9% to $4.44 in 2015. This indicates uneven execution of strategies. The company seems to find difficulty in maintaining its earnings over past few years and this may be a reason of concern for the investors.

Opportunities

1. Reduction in Biscuit sales in Latin America: Biscuits constitute more than 40% of the net revenue of Mondelez International and hence is the most important segment. However, in 2016 the revenue of biscuits in Latin America has reduced from $1,605 million to $734 million which is around 54% reduction. There is a need for increase the sales in Latin America.

2. Markets in developing countries: Mondelez has been receiving more than 70% of its income from Europe and North America over the past years. The markets in developing countries have a huge potential which needs to be focused. As of 2016, only 24.9% of total income has come from Latin America and AMEA region. There are many parts of the developing economies that need to be tapped by Mondelez International to increase its revenue and income.

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Mondelez International SWOT and PESTLE analysis has been conducted by Siddhesh Suhas Salkar and reviewed by senior analysts from Barakaat Consulting.

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