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Mondelez International SWOT & PESTLE Analysis

ID : 52287853| Mar 2019| 11 pages

COMPANY PROFILE -Mondelez International

Business Sector :FMCG, Food Processing

Operating Geography :United States, North America, Global

About Mondelez International :

Mondelez International is an American confectionery, food and beverage company. It produces confectionery, gum, biscuits, and powdered beverages. It has employee strength of about 90,000 worldwide and is headquartered in Illinois, USA. The name Mondelez was adopted after 2012 spin-off of Kraft Foods Inc. Its portfolio includes many billion-dollar brands such as Cadbury, Stride, Halls, Oreo, Trident, etc. and has consumers in 165 countries.

Mondelez International Revenue :

$25.9 billion – Dec 2016

Competitive Analysis of Mondelez International

SWOT
PESTLE
The SWOT analysis for Mondelez International is presented below:
Strengths
Weaknesses
1. Brands with high revenue generating potential
2. Recent R&D investments
3. Strong distributor and dealer community
1. Decline in net revenue
2. Fluctuating earnings per share
Opportunities
Threats
1. Biscuit sales in Latin America
2. Markets in developing countries
1. Volatile nature of commodity and other input costs
2. Third-party service providers
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Detailed SWOT Analysis of Mondelez International

Strength

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Weakness

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Opportunity

1. Reduction in Biscuit sales in Latin America: Biscuits constitute more than 40% of the net revenue of Mondelez International and hence is the most important segment. However, in 2016 the revenue of biscuits in Latin America has reduced from $1,605 million to $734 million which is around 54% reduction. There is a need for increase the sales in Latin America.

2. Markets in developing countries: Mondelez has been receiving more than 70% of its income from Europe and North America over the past years. The markets in developing countries have a huge potential which needs to be focused. As of 2016, only 24.9% of total income has come from Latin America and AMEA region. There are many parts of the developing economies that need to be tapped by Mondelez International to increase its revenue and income.

Threat

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SWOT & PESTLE.com (2020). Mondelez International SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/mondelez-international/ [Accessed 05 Apr, 2020].

In-text: (SWOT & PESTLE.com, 2020)

Copyrights and Disclaimer

Mondelez International SWOT and PESTLE analysis has been conducted by Siddhesh Suhas Salkar and reviewed by senior analysts from Barakaat Consulting.

Copyright of Mondelez International SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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