Morinaga and Company SWOT and PESTLE Analysis
ID : 52805553| Apr 2023| 14 pages
COMPANY PROFILE -Morinaga & Company
Business Sector :Food Processing
Operating Geography :Japan, Asia, Global
About Morinaga & Company :
Morinaga & Company is a confectionery company in Tokyo, Japan, in operation since 1899. It was founded by Taichiro Morinaga and is headquartered in Minato, Tokyo, Japan. Morinaga’s main business activities are the manufacture, purchase and sale of confectionaries (caramel, biscuits, chocolate’ etc.), foods (cocoa, cake mix, etc.), frozen desserts (ice cream, etc.), and health products (jelly drinks, etc.). As of 2020, Morinaga & Company has 1334 employees. It delivers products that increase the values of “deliciousness” and “health functionality” for people of all generations. In 2020, the company has launched its Hi-Chew candy in Australia. The product is famed for its long-lasting chewy texture and its wide variety of food flavors. The brand has a strong following especially in US and New Zealand and the company hopes to expand the brand by tapping on its international success. Morinaga Milk, its affiliated company, received the 2019 Bronze Award in the “Diary and Health Products”.Morinaga’s mission is “We aim to contribute to the realization of abundant, safe eating choices and the promotion of health among the people of the world. To this end, we provide products, services, and information offering value and inspiration through business based on our pioneering spirit.” Its vision statement reads, “Delicious, Fun, and Unique.” The Company’s unique selling proposition is customer trust as the most precious value for them”
Morinaga & Company Revenue :
205.3 billion yen - FY ending 31st March 2019
205.0 billion yen - FY ending 31st march 2018
Competitive Analysis of Morinaga & Company
SWOT
PESTLE
The SWOT analysis for Morinaga & Company is presented below in a table followed by the detailed analysis report.
| Strengths | Weaknesses |
| 1. Strong focus on milk related research and development 2. Aggressive advertising to increase brand recognition 3. Frozen desserts segment net sales growing more than over all ice cream market | 1. Lower year on year sales in Taiwan |
| Opportunities | Threats |
| 1. Strategic development of sales displays 2. Expansion into health and wellness domain 3. Make HI-CHEW a global brand 4. Growth in overseas businesses through partnerships | 1. Increase in price of raw materials. 2. Increasing labor shortage in Japan 3. Challenges in raw milk production in Japan 4. Novel coronavirus outbreak impacting consumption |
* By clicking on "Buy Now" you agree to accept our "Terms and Conditions."
SWOT & PESTLE (combined)
Complete Report
USD 27
Safe and secure payments
Complete Report
USD 27
- Debit/Credit card
- PayPal
Safe and secure payments
Morinaga and Company SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
Detailed SWOT Analysis of Morinaga & Company
Strength
1. Aggressive advertising to increase brand recognition: Morinaga & Company has always attached great importance to advertisements which is evident from its aggressive advertising strategy. To increase profits, it has now narrowed its focus to core brand which will increase the efficiency even more. The profit of frozen desserts segment and health products segment is mainly attributed to aggressive advertising adopted by the company. It properly utilizes the media mix with various online ads to allure the customers. For the steady development of next-generation brands, it totally relies on online promotions. There are multiple TV and newspaper ads for expanding ratio of stores stocking vanilla Monaka jumbo. In the wellness domain, in order to respond to competition, Morinaga has adopted function-based advertising. It has ads specifically designed for exam season, for keeping in shape, for preventing heatstroke for beauty, for sports, for society etc. The newspaper advertisement marking Morinaga’s 120th anniversary was selected as an “Ad that leaves an impression” by Japan newspaper Publishers & Editors Association in August 2019. Such effective advertisements dedicated for each function not only serves the purpose of attracting a wider audience but also helps in building a strong brand recall.
3. Strong focus on milk related research and development: Morinaga is a pioneer of western confectioneries in Japan and invests heavily in its research and development. Its research helps in evolving technology to lead the product development. Its high-end technology in different sectors like soft candy, biscuit/snack, chocolate flavor-making, baked chocolate, Choco Monaka jumbo, in jelly technology etc. has helped it to lead in the confectionery industry. Morinaga also conducts research on various ingredients to contribute to people’s health functions. It is also involved in joint research with universities and specialist institutions. It presents its research results at conferences and in scientific journals. Morinaga is also undertaking independent developments in health functional ingredients. It also announced a new research center to be opened in 2021 at the Morinaga Tsunami Factory site. The research center present at factory site conducts fundamental research on confectionery, foodstuffs, ice cream product development, food processing technology, mass production technology and quality assurance.
The remaining section of “Strength” is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threats
This section is available only in the 'Complete Report' on purchase.
Major Competitors :
- Purdys Chocolatier
- Storck LLC
- Mondelez International
- Hershey’s
- Nestle
- General Mills
- Cloetta AB
- Haigh’s Chocolates
Major Brands :
- CHOCO BALL
- HI-CHEW
- DARS
- Salted Caramel
- Ottotto
- MILK COCOA
- IN JELLY
- AMAZAKE
- SOUVENIR
* By clicking on "Buy Now" you agree to accept our "Terms and Conditions."
SWOT & PESTLE (combined)
Complete Report
USD 27
Safe and secure payments
Complete Report
USD 27
- Debit/Credit card
- PayPal
Safe and secure payments
Morinaga and Company SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
You may also be interested in other analyses of Morinaga & Company:
-
Morinaga & Company Porter's Five Forces Analysis -
Morinaga & Company VRIO Analysis -
Morinaga & Company Value Chain Analysis -
Morinaga & Company Covid-19 Impact Analysis -
Morinaga & Company BCG Analysis -
Morinaga & Company Segmentation, Targeting and Positioning (STP) Analysis -
Morinaga & Company Ansoff Matrix Analysis
Request for Quotation
Morinaga & Company
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Company Overview Report
This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Morinaga & Company
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Competitor Analysis Report
This report is shared in order to give you an idea of what the complete Competitor Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Morinaga & Company
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Porter's Five Forces Analysis Report
This report is shared in order to give you an idea of what the complete Porter's Five Forces Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Morinaga & Company
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
VRIO Analysis Report
This report is shared in order to give you an idea of what the complete VRIO Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Morinaga & Company
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Value Chain Analysis Report
This report is shared in order to give you an idea of what the complete Value Chain Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Morinaga & Company
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Regulatory Outlook Report
This report is shared in order to give you an idea of what the complete Regulatory Outlook Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Morinaga & Company
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Risk Analysis Report
This report is shared in order to give you an idea of what the complete Risk Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Morinaga & Company
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Key Performance Indicators (KPI's) Report
This report is shared in order to give you an idea of what the complete Key Performance Indicators (KPI's) Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Morinaga & Company
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Environmental, Social, and Governance (ESG) Analysis Report
This report is shared in order to give you an idea of what the complete Environmental, Social, and Governance (ESG) Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Morinaga & Company
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
M&A Analysis Report
This report is shared in order to give you an idea of what the complete M&A Report and Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Morinaga & Company
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Subsidiaries, Partnerships and Collaborations Report
This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Morinaga & Company
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Stakeholder Analysis Report
This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Morinaga & Company
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Technology Landscape and Outlook Report
This report is shared in order to give you an idea of what the complete Technology Landscape and Outlook Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Morinaga & Company
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Covid-19 Impact Analysis Report
This report is shared in order to give you an idea of what the complete Covid-19 Impact Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Morinaga & Company
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Key News and Events Report
This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Morinaga & Company
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
BCG Analysis Report
This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Morinaga & Company
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Digital Marketing and Social Media Strategy Analysis Report
This report is shared in order to give you an idea of what the complete Digital Marketing and Social Media Strategy Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Morinaga & Company
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Segmentation, Targeting and Positioning (STP) Analysis Report
This report is shared in order to give you an idea of what the complete Segmentation, Targeting and Positioning (STP) Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Request for Quotation
Morinaga & Company
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Get The Free Sample
Ansoff Matrix Analysis Report
This report is shared in order to give you an idea of what the complete Ansoff Matrix Analysis Report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
Get this report delivered straight into your email inbox for free. You also agree to receive email updates from us on our new reports and solutions.
We do not share your information with anyone. However, we may send you emails on our new reports and solutions.
Check Out Analysis of Other Relevant Companies
References used in Morinaga & Company SWOT & PESTLE Analysis Report
1. Research and Development –
https://www.morinaga.co.jp/company/english/rd/
2. Notice Regarding Construction of New Research Center
Scheduled to open on Morinaga Tsurumi Factory site in October 2021 –
https://www.morinaga.co.jp/company/english/newsrelease/detail.php?no=1837
3. Morinaga to distribute HI-CHEW candy in Australia following success in New Zealand and US –
https://www.foodnavigator-asia.com/Article/2020/02/11/Morinaga-to-distribute-HI-CHEW-candy-in-Australia-following-success-in-New-Zealand-and-US
4. History repeats as consumption tax hike pushes Japan toward recession –
https://www.japantimes.co.jp/news/2020/02/25/business/economy-business/sales-tax-recession/
5. Reducing environmental load at the time of storage/transportation –
https://www.morinaga.co.jp/company/english/csr/environment/development.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.
How to Reference This Page?
You can use the following in your reference section in order to give credit to the source. For different referencing styles and detailed guidelines, please click here.
Morinaga and Company SWOT and PESTLE Analysis - SWOT & PESTLE.COM
SWOT & PESTLE.com (2024). Morinaga and Company SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/morinaga/ [Accessed 24 Apr, 2024].
In-text: (SWOT & PESTLE.com, 2024)
Copyrights and Disclaimer
Morinaga & Company SWOT & PESTLE analysis has been conducted by Sushree Lasyamayee and reviewed by senior analysts from Barakaat Consulting.
Copyright of Morinaga & Company SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.
Morinaga and Company SWOT and PESTLE Analysis
Price : USD 27
