Motorola Solutions SWOT and PESTLE Analysis

Strength

1. Diversified product portfolio catering to a wide range of clients: The Company has a diverse range of products consisting of communication infrastructure, computers, applications, accessories and services. These products appeal to a wide variety of customers that need private communications networks and handle a broad workforce that is high in mobility, such as government, public security agencies, emergency services, municipalities, and commercial and industrial clients. The primary clients of the Integration of Goods and Systems section are agencies, municipalities, and commercial and industrial clients running private communications networks and video solutions that usually handle a mobile workforce are government, public safety and first-responder agencies. In 2019, the net sales of the division were $5.3 billion, reflecting 68 percent of the company’s net sales combined. The Software and Services division offers government, public safety and industrial customers a wide variety of solution offerings. "Software includes a software suite for public safety and enterprise command center, unified communications applications, and video software solutions, both provided on-site and "as a service”. Services include a range of offerings, including repair, technical assistance and maintenance. Tracking, software upgrades and cybersecurity services provide more specialized offerings. The segment's net sales in 2019 were $2.6 billion, reflecting 32% of the company’s net consolidated sales.

2. Thousands of patents focused on wireless technologies and mission-critical: A significant part of the company’s activities is patent security. They have a portfolio of patents orbiting around their goods, systems and innovations relating to U.S. and international utilities and architecture, including advances in radio frequency technology and circuits, wireless network technologies, over-the-air protocols, mission critical communications, applications and services, video surveillance, and public safety for the next generation. The company licenses some of their patents to third parties to earn a royalty, but licensing is not an essential source of revenue for Motorola. Motorola is allowed to use some other-owned patents as well. The royalties and licensing fees vary from year to year and are subject to the terms of the contracts and to the sales amounts of the approved goods. The company is actively interested in developing standards for interoperable, mission-critical two-way digital radio systems. Their patents are used for specifications which are focused on their goods and services. They offer standards-based licences on equal, equitable and non-discriminatory terms for certain patents.

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Weakness

Opportunity

Threat

Political

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Economic

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Social

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Technological

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Legal

1. Subject to laws and regulations regarding data protection, privacy: The General Data Protection Regulation ('GDPR') introduced by the European Union ('E.U.') took effect on May 25, 2018, harmonizing data protection regulations across the EU. The GDPR improves human privacy protections and increases the responsibilities of personal data processors and controllers with respect to data security. This requires enhanced disclosures about how to use sensitive identity, information management limits and statutory reporting provisions for violation of privacy. GDPR breached will attract substantial fines. In addition, rules and legislation covering the acquisition, recording, utilization, processing and dissemination of personal data have been implemented or considered by U.S. federal, state and other international governments and agencies. In the United States, state governments are beginning to implement their own iterations of "GDPR-like" privacy laws that can raise increased enforcement, harm, and administrative burden issues, such as the California Consumer Protection Act ('CCPA'), which came into force on January 1, 2020. Any failure or alleged failure by Motorola, their business partners, or third-party service providers to comply with GDPR, CCPA, other laws and regulations relating to privacy or data security, or contractual obligations relating to privacy, could result in litigation brought against the company by regulatory agencies or other entities and substantial fines.

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Environmental

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