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MRF Tyres SWOT and PESTLE Analysis

ID : 521376753| Feb 2023| 21 pages

COMPANY PROFILE -MRF Tyres

Business Sector :Tires

Operating Geography :India, Asia, Global

About MRF Tyres :

Madras Rubber Factory, also known as MRF or MRF Tyres, is an Indian multinational tyre manufacturing company and the country's largest tyre manufacturer. Its headquarters are located in Chennai, Tamil Nadu, India. The company makes rubber products such as tyres, treads, tubes, and conveyor belts, as well as paints and toys. MRF also operates the MRF Pace Foundation in Chennai and the MIDD - MRF Institute of Driver Development. K. M. Mammen Mappillai founded the Madras Rubber Factory in 1946 as a toy balloon manufacturing unit in Tiruvottiyur, Madras (now Chennai). In 1952, the company began manufacturing tread rubber. Madras Rubber Factory Limited was formed as a private company in November 1960 and began producing tyres in collaboration with Mansfield Tire & Rubber Company of Ohio, USA. In 1979, the Mansfield Tire & Rubber Co sold its stake, and the company's name was changed to MRF Ltd. MRF Tyres had 18180 employees of early 2022.

The USP of MRF Tyres lies in it being the largest tyre manufacturer in India. The mission statement of MRF Tyres states, “Our mission is to continue developing an aggressive, independent national advocate for the advancement of motorcycling and its associated lifestyle which is financially stable and exceeds the needs of motorcycling enthusiasts.”

MRF Tyres Revenue :


INR 19,304 crores – FY ending 31st March 2022
INR 16,128 crores – FY ending 31st March 2021

Competitive Analysis of MRF Tyres

SWOT
PESTLE
The SWOT analysis for MRF Tyres is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Strong and diversified product portfolio
2. Continuous new product launches
3. Largest tyre manufacturer in India
4. Efficient product design process supported by strong R&D
5. Innovative and advanced service offerings
1. Profitability is dependent on raw material prices
OpportunitiesThreats
1. Capacity expansion plans to increase revenues
2. High growth potential in the Indian EV tyre market
1. Increasing competition from emerging tyre manufacturers
2. Supply chain bottlenecks further pushed by Russia-Ukraine war
3. Decline in passenger vehicles and two-wheelers industry
4. Insufficient availability of natural rubber in domestic markets
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Detailed SWOT Analysis of MRF Tyres

Strength

1. Strong and diversified product portfolio: MRF Tyres has a highly diversified product portfolio which includes, tyres, sports goods, funskool toys, paints & coats, pretreads. The MRF tyres consists of various categories of tires which are passenger cars, 2-wheeler, OTR, Trucks, LCV, farm, Tubes & flaps, SCV, MCV, 3-wheelers, ICV, etc. MRF Ltd sells its products only through authorised dealers in the replacement/retail market to ensure genuine products and the best after-sales service to customers. Under the sports goods portfolio, MRF has various ranges of cricket kits, protective equipment, junior kits, etc. MRF’s paints and coats portfolio consists of premium wood finishes, water-based wood finishes, pigmented finishes, special coatings, wall finishes for interior, etc. It was established to meet the growing demand for Industrial and Automotive coatings. In the automotive coatings business, the company established franchises throughout India to provide complete car painting solutions. In India, MRF PRETREADS offers the most advanced precured retreading system. With the MRF PRETREADS system, the tread rubber is precured at the MRF factory in a precisely regulated setting, guaranteeing top-notch quality. MRF PRETREADS has now established itself as the industry leader in mileage for precured retreading and also possesses the specialised knowledge necessary for retreading Radial Tires of Truck, Bus, LCV, and Passenger Vehicle.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Apollo Tyres
  • Ceat
  • JK Tyres
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Check Out Analysis of Other Relevant Companies

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References used in MRF Tyres SWOT & PESTLE Analysis Report

1. Annual Report - https://www.mrftyres.com/downloads/Annual-Report-2021-2022.pdf
2. Products - https://m.mrftyres.com/product
3. Auto industry prepared for BS6 Phase 2, but vehicle costs to go up - https://www.autocarindia.com/car-news/auto-industry-prepared-for-bs6-phase-2-but-vehicle-costs-to-go-up-420751
4. Soaring raw material costs posed fresh challenge in FY22, says MRF - https://www.financialexpress.com/industry/soaring-raw-material-costs-posed-fresh-challenge-in-fy22-says-mrf/2591721/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2024)

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