Murphy USA SWOT & PESTLE Analysis
COMPANY PROFILE -Murphy USA
Business Sector :Retail
Operating Geography :North America
About Murphy USA :
Murphy USA, a leading retailer of gasoline, was founded in 1996 by Murphy Oil Corporation. It serves as both retail gasoline store as well as a convenience store chain. It is ranked 291 among Fortune 500 companies. The primary focus of the store is to provide customers with low-cost fuel, tobacco and convenience store items. The company operates more than 1,400 fuel stations across USA.It has approximately 9000 employees in all its locations. In a day, the company serves approximately 1.6 million customers. Around 1000 of Murphy USA stores are located near the parking lots of Walmart retail stores. Post the end of Murphy USA and Walmart partnership in 2016, the company is now expanding its stores in new locations independent of Walmart locations to build new business avenues. The company also markets its other products at stand-alone stores under the name of Murphy Express.Murphy USA Revenue :
$11.59 billion– FY ending Dec 2016Competitive Analysis of Murphy USA
| 1. Strategic locations 2. Raze-and-rebuild program 3. Diversified merchandise mix 4. Cost leadership | 1. Need for change in product positioning 2. Dependence on established retail stores |
| 1. Increased investment towards building new business avenues 2. Change in oil regulations | 1. Rise of a new competitor 2. Uncertainty in oil prices in the world market 3. Development of latest vehicles |
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Detailed SWOT Analysis of Murphy USA
Strength
1. Strategic locations: The locations for Murphy USA stores help in increasing the revenue, while, some are strategically located near the supercenters like Walmart supercenter parking lots. As of 2016, 1401 stores are present in 26 states in USA. The stores are strategically targeted at core-value conscious consumers for higher return. The stores offer customers a broader assortment of convenience merchandise. Further, these prime locations will also provide competitive advantage in long term also, it is one of the reasons for the company to be listed in fortune 500 companies.
2. Raze-and-rebuild program: Through this program, the company is improving the quality and performance of existing store base. Also, as part of its Independent growth plan, it converted 10 high-volume locations from kiosks into larger 1,200 square foot formats which featured enhanced fuel and merchandise offers. As of 2016, the company completed 300 razor programs. Through this program, the company is acquiring new customers and tapping into new markets for increasing its Customer base and in turn to increase the company’s revenue in the long-run.
3. Diversified merchandise mix: The company formed a new supplier relationship with Core-Mark, this helped in boosting tobacco contribution to the company’s revenue. Also, Murphy USA loyalty program is designed to attract new value conscious customers and also reward existing loyal customers with discounted fuel and merchandise. With this, the company plans to acquire new customers and new markets for its sustenance in the future and to maintain its revenues in the long run.
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Weakness
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Opportunity
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Threat
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Murphy USA Analysis Report
References
1. Murphy USA Proxy Annual Report 2017:http://s22.q4cdn.com/506259022/files/doc_financials/annual_report/2017-PROXY-Final-Version.pdf
2. Murphy USA Annual Report 2016: http://s22.q4cdn.com/506259022/files/doc_financials/annual_report/Final-PDF-Annual-Report-2016.pdf
3. Murphy USA investor presentation: http://s22.q4cdn.com/506259022/files/doc_presentations/MUSA-Investor-Presentation-Website.pdf
4. Murphy USA losses Walmart: https://www.washingtontimes.com/news/2016/feb/1/murphy-usa-plans-for-growth-without-wal-mart/
5. Market share: http://incfact.com/company/murphyusa-eldorado-ar/
6. Growth of electric vehicles: https://about.bnef.com/electric-vehicle-outlook/
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Murphy USA SWOT and PESTLE analysis has been conducted by Aparajitha Sanji and reviewed by senior analysts from Barakaat Consulting.
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