COMPANY PROFILE -Naspers
Business Sector :Technology, Internet and Media Group
Operating Geography :Africa, Global
About Naspers :
Founded in 1915, Naspers is one of the largest global internet and entertainment group in the world. It is headquartered in Cape Town, South Africa. It aspires to partner with entrepreneurs and build businesses with big societal needs or with high long-term potential of the company to survive. It operates in more than 120 countries globally and a workforce of around 25,000 employees as of 2018. Napers owns or has invested in some big global brands like PayU, OLX, MakemyTrip, Tencent, etc.
Naspers Revenue :
US$ 20,097 million (FY ending March 31st 2018)
US$ 14,562 million (FY ending March 31st 2017)
Competitive Analysis of Naspers
The SWOT analysis for Naspers is presented below:
Strengths | Weaknesses |
1. Strong presence in around 130 countries making it one of the largest technology investors globally
2. Strong local backup and workforce
3. Built many leading brands, very large customers network
4. Leadership positions in food delivery business in many large geographies
| 1. Slow performance growth in video-entertainment business
2. Low valuation of the company compared to its investments
3. Weak social media presence
|
Opportunities | Threats |
1. Growth in Classifieds sector
2. Focus on latest technologies
3. Video on demand (VOD) Segment opportunities
| 1. Competition from Google, Amazon and Facebook
2. Threat from increase in Chinese government protectionism
|
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Detailed SWOT Analysis of Naspers
Strength
1.Strong presence in around 130 countries making it one of the largest technology investors globally: It is organized into six business areas of Classifieds, payments, B2C, ventures, video entertainment and media. It has a strong differentiating factor from its competitors in the way it operates. Naspers invest in and run the leading companies and add value at all life stages. It invests in companies with great potential to grow or have already secured leading market positions. It mainly identifies and targets start-ups taking into account big societal needs, which makes it a sustainable business. These business attitudes and strategies have helped it to expand its reach beyond its origin and into big markets across the globe.
2.Strong local backup and workforce: Local communities are given special importance when dealing with its employees. Local teams of different companies are given full support and backing from Naspers. Also from a large 25000 employees network across the globe,36% are stated to have benefits from continuous trainings. [1].Apart from direct employees , Naspers has tens of thousands of indirect employees like suppliers across the globe.
3.Built many leading brands, very large customers network: Since there are numerous brands associated with the name Naspers, It has acquired a large customer database, such that around 18% of people in the world globally use products and services that Naspers has built, acquired or invested in. For example, 75 million users make use of OLX mobile app monthly on an average.[1] Also, in the media segment,Naspers investment in Media24, to make market-leading mobile content, and a portfolio of e-commerce solutions, paves a great way of building this brand and connecting communities.In the video-entertainmet business,it invested in one of the biggest businesses in Africa, Multichoice Africa, wherein the past year performance tells that the no. of subscribers increased from 1.5 to 13 million households reaching a large audience.
4.Leadership positions in food delivery business in many large geographies: Naspers, with its strategy of investing in platforms with high global potential and offer online service in high growth markets, had expanded in one of the fastest growing market across globe that is food delivery systems. Naspers had made an initial investment in Swiggy,to bolster its growth and help it reach the market leader position,in India. Recently it made an additional investment of USD 100 million, in the start-up to help it improve customer experience through investment in technology, new services, logistics and restaurant services.Leveraging its expertise, it had also invested in portfolio of leading food delivery companies like Delivery Hero and iFood the latter being a market leader in Brazil and Mexico.Thus identifying and building on the potential of companies, is the core strength of Naspers which it leveraged in a new market of food delivery systems.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE/PESTEL/ STEEPL Analysis table of Naspers is presented below:
Political | Economical |
1. Exchange controls and policies
2. Changes in Chinese government political stances
| 1. Mergers of existing companies with new brands
2. Economic growth in emerging markets
|
Social | Technological |
1. Supportive demographics for digital business expansion
2. Increasing consumer trust across online market places
3. Customer Satisfaction measured in Internet businesses
| 1. Impact of Artificial Intelligence in media and entertainment industry
2. Growth in E-commerce segments
|
Legal | Environmental |
1. Regulations for media, entertainment, internet and content businesses
2. Importance of regional public policy teams
| 1. Initiatives to tackle pollution and carbon footprint
2. Compliance by International standards, and third-party reviews
|
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Detailed Pestle Analysis of Naspers
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
1. Supportive demographics for digital business expansion: Naspers is now targeting emerging economies such as India and China where it has a more youthful population as compared to developed countries. The youth is a favorable demography for the group as it has made a drastic change from print media to digitized media and in further classifications, the youth is more into personal online media, which is exactly what is tapped into.
2.Increasing consumer trust across online marketplaces: Naspers invests in online trust and safety initiatives across the globe in a variety of ways. For example OLX has established trust and safety programme, in which with the help of advanced technology, different platforms are monitored, inappropriate listings are removed to gain and regain customer trust in online world. This helps in engaging the society with the company with a factor of truatworthiness and the company grows sustainably in the society.
3.Customer Satisfaction measured in Internet businesses: In the internet businesses, Naspers measure CSAT scores which is Customer Satisfaction scores to understand the efficiency of products and services in meeting customers’ expectations. It helps in creating a positive and strong customer-company relationship in the society. Satisfied customers are a major asset for the company. The CSAT scores tell the company the degree to which they are meeting customer expectations,so that it can change its strategies if it is hampering the society and hence not meeting expectations of the customers.
Technological
1.Impact of Artificial Intelligence in media and entertainment industry: Naspers is into the business from 1915 and is now one of the largest global internet and entertainment companies. It is continuously surrounded by technology and their innovations. The concept of Artificial intelligence (AI) is now slowly incorporating in businesses and carry huge potential for success. Naspers can increase their revenues, by collaborating with companies using such advanced techniques. Here, any early starter will give the company the first mover competitive advantage, which can be used by Naspers owing to its good market position. AI is used in platforms like Swiggy to know customer demands and trends and personalizing restaurant choices for customers, or in iFood, where it is used to cut down delivery times to consumers by relying on technology to know when and how and what the customer demand will be for a particular food item
2.Growth in e-commerce segment: The last financials results speak about the fact that Naspers is becoming a major player in Internet and e-commerce segments.The internet revenues grew by $15.9 billion which were mainly fuelled by e-commerce.The group benefitted from the positive sales effects of e-commerce. Payments systems, food delivery systems growth helped accelerate the e-commerce revenue growth of 25%. Such positive growths were only possible with increased use of technology and other online tools.Takealot, South Africa’s leading e-commerce company attracted great investments from Naspers.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Brands :
- Naspers
- dubizzle
- MultiChoice
- SuperSport
- DStv
- MNet
- Showmax
- ibibo
- Multiply
- OLX
- Buscapé
- Movile
- SimilarWeb
- Avito.ru
Key Business Segments / Diversification :
Naspers
Online Classifieds B2C Payments Social Platforms
Ventures Video entertainment Media
Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :
Open Table Preview
Name | Business Segment | Year | Type | Objective/Synergy Achieved |
Tencent | Internet | 2018 | Divestment(sale of 2% stake, balance 31% stake remains) | The divestment will help Naspers to strengthen its balance sheet and fund growth in its e-commerce businesses. |
Flipkart | e-commerce | 2018 | Divestment(sale of total 11% stake) | The divestment will help Naspers to strengthen its balance sheet and fund growth in its e-commerce businesses and unlock valuations. |
We Buy Cars | Car buying service | 2018 | Acquisition | The investment in We Buy Cars will strengthen Naspers ecommerce businesses |
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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Check Out Analysis of Other Relevant Companies
References used in Naspers SWOT & PESTLE Analysis Report
Naspers Integrated Annual Report FY17:
https://www.naspers.com/NaspersPortal/media/Naspers/Pdf/financials/integrated-annual-reports/Naspers_IAR_2-2017.pdf?ext=.pdf
Naspers boss scores massive R164 million payday: https://businesstech.co.za/news/business/259875/naspers-boss-scores-massive-r164-million-payday/
Naspers’ ‘Tencent problem’ just got bigger – and could be trouble for the JSE as a whole:
https://www.businessinsider.co.za/if-tencent-coughs-the-jse-will-have-a-convulsion-2018-3
Naspers Integrated Annual Report FY18:
https://www.naspers.com/getattachment/a49c6fa9-0727-4201-9dc4-f2fe306ecc68/Naspers-FY18-Provisional-Report-FINAL.PDF.aspx?lang=en-US
How Naspers is taking on Google, Amazon and Facebook:https://www.fin24.com/Tech/Companies/how-naspers-is-taking-on-google-amazon-and-facebook-20170825
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Naspers SWOT and PESTLE analysis has been conducted by Saundarya Mehra and reviewed by senior analysts from Barakaat Consulting.
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