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National Instruments SWOT and PESTLE Analysis

ID : 52972253| Feb 2023| 17 pages

COMPANY PROFILE -National Instruments

Business Sector :Automated Test Equipment and Virtual Instrumentation Software

Operating Geography :United States, North America, Global

About National Instruments :

National Instruments, formerly National Instruments Corporation, is an American multinational corporation with a global presence. It is a manufacturer of automated test equipment and virtual instrumentation software based in Austin, Texas. Data acquisition, instrument control, and computer vision are examples of popular applications. In 1976, James Truchard, Jeff Kodosky, and Bill Nowlin formed a new company, operating out of the garage at Truchard's house. Research and development, simulation and modelling, product design, prototype and validation, production testing and industrial control, and field and factory operation and repair are only a few of the applications for the company's products. Advanced science, automated test equipment, automobile, commercial aerospace, computers and electronics, consumer electronics, continuous process manufacturing, education, government/defence, medical research/pharmaceutical, power/energy, semiconductors, telecommunications, and others are among the industries and applications it serves around the world. In May 2021 the company announced that it has acquired monoDrive, a leader in ultra-high fidelity simulation software for advanced driver-assistance systems (ADAS) and autonomous vehicle development.
National Instruments Corporation's Unique Selling Point or USP lies in having an extensive product collection, which includes items from a wide variety of categories. It has a host of exclusive products that aren't available anywhere else. The mission statement of National Instruments reads, "NI equips engineers and scientists with systems that accelerate productivity, innovation, and discovery".

National Instruments Revenue :


US$ 1,286 million - FY ending 31st December 2020 (y-o-y growth -4.9%)
US$ 1,353 million - FY ending 31st December 2019

Competitive Analysis of National Instruments

SWOT
PESTLE

The SWOT analysis for National Instruments is presented below in a matrix followed by the detailed analysis report

StrengthsWeaknesses
1. Leadership in unique software offerings
2. Continuous innovation in modular hardware
3. Significant R&D investments to serve evolving needs
4. High synergy gains though continuous M&A deals
1. Geographically concentrated manufacturing capability
2. Long lead time for final delivery of orders
OpportunitiesThreats
1. Emerging market of electric vehicles
2. Emerging demand in RF technology due to 5G
1. Disruptions in semiconductor demand
2. Expiring patents reduce competitive capability
3. Substitute product easily available as environment highly competitive
4. Cyber threat to management information system
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Detailed SWOT Analysis of National Instruments

Strength

1. Leadership in unique software offerings: The key software which makes the company different from other companies is NI software. LabView, a unique graphical software platform especially designed for engineers and various other application software tools have attracted hundreds of thousands of users. To make their software platform much simpler, faster, enable modern web- and cloud-enabled capabilities and the ability to swiftly create application-specific software tools, the Group constantly invests to maintain and manage their software. NI software fulfills all the demands of the users. It has high-performance driver software for NI hardware, an all-purpose development tool that enables customers to create their own IP, as well as, higher-level software products that directly meet targeted customer applications. The integration of NI and, third party software and hardware is the hallmark of the NI software.

2. Continuous innovation in modular hardware: The NI Group’smodular instruments provide a wide variety of tools to their customers such as creating their own unique programmable, flexible and low-cost solutions. The Group believes that by delivering more test coverage and a lower-cost alternative to their customers, they can expand their sales in the automated validation and automated production test market. PXI and NI C-series are the two fundamental hardware form factors offered by the company. Both the platforms offer modular input/output (I/O) approach as well as industry standard PCI form factors. In 1997, the Group launched NI PXI modular instrument platform which is a standard PC architecture in a strong form factor with expansion slots and instrumentation extensions for timing, triggering and signal sharing. PXI is a combination of PC software and PCI hardware with enhanced instrumentation abilities. The Group’sCompactRIO and CompactDAQ uses NI C-series platform, which is a high-performance I/O and processing platform used in various data acquisition applications. The NI PXI and C-series platforms have fields programmable gate array (FPGA) technology, which offers customers programmable hardware capability that provides high performance and is user-customizable with NI LabVIEW software.

The remaining section under "Strengths" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Advantest
  • Anritsu
  • Fortive
  • Keysight
  • Rohde & Schwarz
  • Teradyne

Major Brands :

  • Digilent, Inc.
  • Measurement Computing Corporation
  • Micropross SAS
  • AWR Corporation
  • Phase Matrix, Inc.
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References used in National Instruments SWOT & PESTLE Analysis Report

1. National Instruments form 10-K 2020 - https://investor.ni.com/static-files/ba47a4c5-2fcf-4553-a45a-a6a78826dbce
2. National Instruments Corp (NATI) Q1 2021 Earnings Call Transcript - https://www.fool.com/earnings/call-transcripts/2021/04/30/national-instruments-corp-nati-q1-2021-earnings-ca/
3. https://forums.ni.com/t5/Feedback-on-NI-Community/What-is-the-deal-with-the-long-lead-time-on-delivering/td-p/21481?profile.language=en
4. What is the deal with the long lead time on delivering - https://www.iea.org/reports/global-ev-outlook-2021/trends-and-developments-in-electric-vehicle-markets
5. McKinsey Electric Vehicle Index: Europe cushions a global plunge in EV sales - https://www.mckinsey.com/industries/automotive-and-assembly/our-insights/mckinsey-electric-vehicle-index-europe-cushions-a-global-plunge-in-ev-sales
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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National Instruments SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2024). National Instruments SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/national-instruments/ [Accessed 25 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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National Instruments SWOT and PESTLE Analysis has been conducted by Mohit Harishchandra Deshmukh and reviewed by senior analysts from Barakaat Consulting.

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