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Nestle SWOT & PESTLE Analysis

ID : 52270153| Jun 2022| 20 pages

COMPANY PROFILE -Nestle

Business Sector :Food processing

Operating Geography :Switzerland, Europe, Global

About Nestle :

Nestlé S.A. is a Swiss company and is the world’s largest food and beverages company. It was founded in 1866 through the merger of two companies Farine Lactée Henri Nestlé and the Anglo-Swiss Milk Company. It is headquartered in Vevey, Vaud, Switzerland. Nestle has over 2000 brands under its umbrella like Maggi, Kit Kat, Nescafe, Vittel and Nespresso, a good mix of global icons and local favorites. This Swedish food giant featured in the “The 50 Most Innovative Companies” list by BCG. Nestlé's products include baby food, medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. Nestlé exhibits a primary listing on the SIX Swiss Exchange and is a constituent of the Swiss Market Index. It has a secondary listing on Euronext. Nestlé announced a USD 675 million investment in Glendale, Arizona, in 2022. Nestlé's investment strengthens its market position and improves its manufacturing capabilities in order to meet rising consumer demand. The factory will make high-quality creamers for Nestlé's category-leading portfolio, which includes the Coffee Mate, Coffee Mate Natural Bliss, and Starbucks brands, with the potential to expand to other beverages in the future.

The USP of Nestle is that it is the largest publicly held food company in the world. Nestle’s vision statement reads “Nestlé aim is to meet the various needs of the consumer every day by marketing and selling food of a consistently high quality. The confidences that consumers have in our brands is a result of our company’s many years of knowledge in marketing, research, and development, as well as continuity – consumers relate to this and feel they can trust our products”. The company’s mission is “providing the best foods to people throughout their day, throughout their lives, throughout the world. With our unique experience of anticipating consumers’ needs and creating solutions; Nestle contributes to your well- being and enhances your quality of life.”

Nestle Revenue :


CHF 87.1 billion – FY ending 31st Dec 2021 (year-on-year growth of 3.3%)
CHF 84.3 billion – FY ending 31st Dec 2020

Competitive Analysis of Nestle

SWOT
PESTLE
The SWOT analysis for Nestle is presented below:
Strengths
Weaknesses
1. World renowned brand
2. Deep product penetration
3. Strong focus on Research and Development
4. Efficient distribution system of the company
5. High growth in its product portfolio
1. Involvement in multiple controversies
2. Non-differentiated brand structure
Opportunities
Threats
1. Growth in revenue through brand consolidation
2. Expansion of distribution system
3. High growth potential in developing nutritional solutions
4. High investment in digital ecosystems
1. Threat from increasing competition
2. Rising prices of the raw materials
3. Production challenges due to Covid-19
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Nestle

Strength

1. World renowned brand: Nestlé has a large global presence across over 186 countries. It also has a different branding for every product in its 4 major categories. It is the largest food company in the world and one of the main shareholders of L'Oréal, largest cosmetic company. Nestlé also has a differentiated product distribution across the world depending on the target audience. Nestlé's decentralised structure enables agile responses to shifts in consumer needs, customer demands, and supply chain challenges, thanks to a global, balanced, and diversified portfolio. Nestle narrowed their geographic focus even more in 2021, establishing Zones North America and Greater China effective from January 1, 2022.

2. Deep product penetration: Nestlé has products in only 7 main categories- Powdered and Liquid Beverages, Nutrition and Health Science, Milk products and Ice cream, PetCare, Prepared dishes and cooking aids, Confectionery and Water but has a great product depth. Nestlé Health Science is transforming itself into a nutrition and health powerhouse by combining strong organic growth with strategic acquisitions. Nestlé Health Science becomes the industry leader in vitamins, minerals, and supplements with the acquisition of The Bountiful Company's core brands. 174 billion servings of fortified foods and beverages were rolled out in 66 countries with higher vulnerability to micronutrient malnutrition. It highly focuses on R&D and attention-to-detail rather than just widening of horizon. The Swiss food giant capitalizes on recent consumer trends such as organic, whole grain, reduced calorie and natural foods. Nestlé is also working towards introducing more plant-based alternatives. Nestle focuses on its core competencies of delivering healthiest and tastiest products in each category that differentiates itself from their competitors. They concentrate on offerings with nutrition, health and wellness benefits. For e.g. most food and beverages, especially those for children are fortified with micronutrients such as iron, iodine, vitamin A and zinc.

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Weakness

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Opportunity

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Threat

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TABLE OF CONTENTS
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References used in Nestle SWOT & PESTLE Analysis Report

1. Nestle Annual Report 2020 - https://www.nestle.com/sites/default/files/2022-03/2021-annual-review-en.pdf
2. 2021 was a very challenging year: Nestle India MD Suresh Narayanan - https://economictimes.indiatimes.com/industry/cons-products/food/2021-was-a-very-challenging-year-nestle-india-md-suresh-narayanan/articleshow/89639741.cms
3. Covid-19 – Nestle facing production challenges – CEO - https://www.just-food.com/news/covid-19-nestle-facing-production-challenges-ceo/
4. Nestle Corporate Business Principles - https://www.nestle-cwa.com/en/investors
5. Nestle Company Website - https://www.nestle.in/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2022). Nestle SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/nestle/ [Accessed 07 Oct, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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Nestle SWOT and PESTLE analysis has been conducted by Meetanshi Pandey and reviewed by senior analysts from Barakaat Consulting.

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