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Nichols plc SWOT & PESTLE Analysis

ID : 521066353| Oct 2021| 18 pages

COMPANY PROFILE -Nichols plc

Business Sector :Beverages and Foods

Operating Geography :United Kingdom, Europe, Global

About Nichols plc :

Nichols plc is a British firm headquartered in Newton-le-Willows, Merseyside, England. The company's operations include a soft drink and hot beverage production and distribution, vending machine filling and supply, contract packing services for the food industry, and a comprehensive variety of catering services. Nichols' products are sold in the United Kingdom, the Arabian Peninsula, Africa, and Russia. The enterprise can be traced back to John Noel Nichols' development of Vimto in 1908. It is primarily known for producing Vimto, a fruit-flavoured cordial. Thousands of ‘out of house' locations, such as movies, theme parks, taverns, and restaurants, sell the company's variety of owned and licenced brands and the company also has a soft drink distribution business in the United Kingdom. Cabana is in charge of the soft drink division, and the success of the Vimto soft drink prompted Nichols plc to start selling Vimto chews and Vimto chew bars. Still, carbonated, post-mix, coffee, and frozen drinks are among the company's offerings. The firm announced on March 24, 2021, that it is unveiling a new visual identity for Vimto throughout its overall portfolio. Vimto's unique and refreshingly different brand identity will be reflected in the new contemporary design, which will be cleaner, bolder, and more modern.

Nichols plc's USP lies in its being a prominent player in the UK soft drink flow market, supplying the Cabana, Dayla, and Ben Shaws soft drink brands. The mission statement of Nichols plc's reads, "We are committed to making life taste better for everyone – from our customers and consumers to our partners and our people. We'll continue to drive growth and invest in our core brands to enable their expansion across product categories and markets worldwide".

Nichols plc Revenue :


£118.7 million - FY ending 31st December 2020 (y-o-y growth -19.3%)
£147.0 million - FY ending 31st December 2019

Competitive Analysis of Nichols plc

SWOT
PESTLE
The SWOT analysis for Nichols plc is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Strategic partnerships with global brands
2. Diversified across multiple geographies
3. Leader in UK’s dilutes category
4. Region focused drinks and flavors
1. Low differentiation in product categories
2. Single source of supply of key compound of Vimto
OpportunitiesThreats
1. Growing energy drinks market in UK
2. Emergence of nutritious beverages will trigger growth
3. Increased intensity of heat waves increases demands
1. Repeated waves will deter the sales at retail outlets
2. Focus on sugary drinks during increasing health consciousness
3. Continuous cancellations of sport events impeding growth
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Nichols plc

Strength

1. Strategic partnerships with global brands: Nichols plc has found its success over the years with the Vimto brand. Vimto is famous for its fruit-based drinks and dilutants. It has always been innovating through reducing sugar content and lowering calory concentration. Although it also serves in the soft drinks segment, the competition from global players is very high. So, Nichols plc has a partnership with global brands such as Coca Cola, Pepsi, Irn Bru, and Ocean Spray. Nichols plc sells in these brands as a post mix drinks. The strategy is to offer these brands as complementary drinks. This also helps in providing a differentiation from other fruit-based drinks. Apart from the existing customer base of these brands, Nichols plc gets to diversify into newer geographies at a rapid pace.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Growing energy drinks market in UK: The energy drinks market is expected to grow at a CAGR of 4.3% during the period 2021-26, in UK. The main reason that drives this growth is the health consciousness among the youth. They are preferring non-carbonated drinks over the usual high sugar carbonated drinks. Adolescents prefer energy drink because it is said to give endurance, performance, and alertness. The lifestyle changes such as long working hours are another cause for consumer shift towards these drinks. Along with these rewarding properties of the energy drinks, the reason for preferring them is that traditional soft drinks are found to increase the chance of lifestyle diseases. The Vimto squash drinks, Sunkist drinks and other such drinks in Nichols plc portfolio are promoted to boost energy. They are also bringing in low and zero sugar versions of these drinks. The group is expected to benefit from these innovations in product portfolio.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Coca cola
  • Britvic Plc
  • Shark Ag
  • Britannia Soft Drinks Limited
  • Lucozade Ribena Suntory Limited
  • Refresco Beverages UK Limited
  • Schweppes International Limited
  • Refresco Drinks UK Limited
  • A.G. Barr P.L.C.

Major Brands :

  • Vimto
  • Sunkist Oranges
  • Icee
  • Feel Good
  • Caribbean Crush
  • Starlush
  • Double Egberts
  • Slurp Ice Cream Shake
  • Fryst Iced Cocktails
SWOT & PESTLE (combined)
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Check Out Analysis of Other Relevant Companies

References used in Nichols plc SWOT & PESTLE Analysis Report

1. 2020 Annual Report - https://www.nicholsplc.co.uk/wp-content/uploads/2021/03/2020-Nichols-plc-AR.pdf

2. Home – nicholes - https://www.nicholsplc.co.uk/#:~:text=We've%20been%20making%20life,ourselves%20on%20being%20refreshingly%20different

3. United Kingdom Energy Drink Market | 2021 - 26 | Industry Share, Size, Growth - Mordor Intelligence - https://www.mordorintelligence.com/industry-reports/united-kingdom-energy-drink-market

4. Non-alcoholic Beverages Market Size, Share | Industry Analysis [2027] - https://www.fortunebusinessinsights.com/industry-reports/non-alcoholic-beverages-market-101927#:~:text=The%20rising%20consumer%20preferences%20towards

5. United Kingdom Energy Drink Market | 2021 - 26 | Industry Share, Size, Growth - Mordor Intelligence - https://www.mordorintelligence.com/industry-reports/united-kingdom-energy-drink-market

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2021)

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Nichols plc SWOT and PESTLE analysis has been conducted by Mohit Harishchandra Deshmukh and reviewed by senior analysts from Barakaat Consulting.

Copyright of Nichols plc SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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