COMPANY PROFILE -Nichols plc
Business Sector :Beverages and Foods
Operating Geography :United Kingdom, Europe, Global
About Nichols plc :
Nichols plc is a British firm headquartered in Newton-le-Willows, Merseyside, England. The company's operations include a soft drink and hot beverage production and distribution, vending machine filling and supply, contract packing services for the food industry, and a comprehensive variety of catering services. Nichols' products are sold in the United Kingdom, the Arabian Peninsula, Africa, and Russia. The enterprise can be traced back to John Noel Nichols' development of Vimto in 1908. It is primarily known for producing Vimto, a fruit-flavoured cordial. Thousands of ‘out of house' locations, such as movies, theme parks, taverns, and restaurants, sell the company's variety of owned and licenced brands and the company also has a soft drink distribution business in the United Kingdom. Cabana is in charge of the soft drink division, and the success of the Vimto soft drink prompted Nichols plc to start selling Vimto chews and Vimto chew bars. Still, carbonated, post-mix, coffee, and frozen drinks are among the company's offerings. The firm announced on March 24, 2021, that it is unveiling a new visual identity for Vimto throughout its overall portfolio. Vimto's unique and refreshingly different brand identity will be reflected in the new contemporary design, which will be cleaner, bolder, and more modern.
Nichols plc's USP lies in its being a prominent player in the UK soft drink flow market, supplying the Cabana, Dayla, and Ben Shaws soft drink brands. The mission statement of Nichols plc's reads, "We are committed to making life taste better for everyone – from our customers and consumers to our partners and our people. We'll continue to drive growth and invest in our core brands to enable their expansion across product categories and markets worldwide".
Nichols plc Revenue :
£118.7 million - FY ending 31st December 2020 (y-o-y growth -19.3%)
£147.0 million - FY ending 31st December 2019
Competitive Analysis of Nichols plc
The SWOT analysis for Nichols plc is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
1. Strategic partnerships with global brands
2. Diversified across multiple geographies
3. Leader in UK’s dilutes category
4. Region focused drinks and flavors | 1. Low differentiation in product categories
2. Single source of supply of key compound of Vimto |
| Opportunities | Threats |
1. Growing energy drinks market in UK
2. Emergence of nutritious beverages will trigger growth
3. Increased intensity of heat waves increases demands | 1. Repeated waves will deter the sales at retail outlets
2. Focus on sugary drinks during increasing health consciousness
3. Continuous cancellations of sport events impeding growth |
Nichols plc SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
Detailed SWOT Analysis of Nichols plc
Strength
1. Strategic partnerships with global brands: Nichols plc has found its success over the years with the Vimto brand. Vimto is famous for its fruit-based drinks and dilutants. It has always been innovating through reducing sugar content and lowering calory concentration. Although it also serves in the soft drinks segment, the competition from global players is very high. So, Nichols plc has a partnership with global brands such as Coca Cola, Pepsi, Irn Bru, and Ocean Spray. Nichols plc sells in these brands as a post mix drinks. The strategy is to offer these brands as complementary drinks. This also helps in providing a differentiation from other fruit-based drinks. Apart from the existing customer base of these brands, Nichols plc gets to diversify into newer geographies at a rapid pace.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
1. Growing energy drinks market in UK: The energy drinks market is expected to grow at a CAGR of 4.3% during the period 2021-26, in UK. The main reason that drives this growth is the health consciousness among the youth. They are preferring non-carbonated drinks over the usual high sugar carbonated drinks. Adolescents prefer energy drink because it is said to give endurance, performance, and alertness. The lifestyle changes such as long working hours are another cause for consumer shift towards these drinks. Along with these rewarding properties of the energy drinks, the reason for preferring them is that traditional soft drinks are found to increase the chance of lifestyle diseases. The Vimto squash drinks, Sunkist drinks and other such drinks in Nichols plc portfolio are promoted to boost energy. They are also bringing in low and zero sugar versions of these drinks. The group is expected to benefit from these innovations in product portfolio.
The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Nichols plc is presented below in a table followed by the detailed analysis report.
| Political | Economical |
| 1. Increased administrative burden due to Brexit | 1. Growing costs of natural resources, drain margins |
| Social | Technological |
1. Consumer awareness leading to demand of organic drinks
2. Rising urbanization responsible for growing demand for soft drinks | 1. Mood enhancers will become a differentiator for beverages
2. E-Commerce gaining prominence during pandemic |
| Legal | Environmental |
1. Sweetened Beverages Tax has impacted operations in the Middle East
2. Warning labels on soft drinks can adversely impact sales | 1. Companies and LLPs regulations 2018 mandate energy consumption reporting
2. Plastic tax to cause a transformation in packaging |
Nichols plc SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
Detailed Pestle Analysis of Nichols plc
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
1. Sweetened Beverages Tax has impacted operations in the Middle East: Governments of the Middle East have surged the sweetened beverage tax (SBT) to 50%. The tax was mainly levied for reducing consumption of high sugar added drinks which causes health hazards, in order to promote healthy lifestyle. The steep and sudden hike of tax for these products is being considered a punitive measure by the industry. This is a heavy burden on the non-alcoholic beverages industry that mostly rely on soft drinks for the revenues. Nichols plc. faced 8.3% reduction of sales in its still beverages segment and a reduction of 29.7% in the carbonated segment, globally. Middle East market alone faced a total drop in revenue by 37%. This is partially attributed to SBT, as closing of outlets during Covid was also another major reason. Nichols has started to venture into other natural drinks with brands like ‘Feel Good’. These provide flavored water cans with a minimal calory count of only 27 calories. This diversification is expected to mitigate the impact of these taxes.
The remaining section under "Legal" is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Major Competitors :
- Coca cola
- Britvic Plc
- Shark Ag
- Britannia Soft Drinks Limited
- Lucozade Ribena Suntory Limited
- Refresco Beverages UK Limited
- Schweppes International Limited
- Refresco Drinks UK Limited
- A.G. Barr P.L.C.
Major Brands :
- Vimto
- Sunkist Oranges
- Icee
- Feel Good
- Caribbean Crush
- Starlush
- Double Egberts
- Slurp Ice Cream Shake
- Fryst Iced Cocktails
Nichols plc SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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Check Out Analysis of Other Relevant Companies
References used in Nichols plc SWOT & PESTLE Analysis Report
1. 2020 Annual Report - https://www.nicholsplc.co.uk/wp-content/uploads/2021/03/2020-Nichols-plc-AR.pdf
2. Home – nicholes - https://www.nicholsplc.co.uk/#:~:text=We've%20been%20making%20life,ourselves%20on%20being%20refreshingly%20different
3. United Kingdom Energy Drink Market | 2021 - 26 | Industry Share, Size, Growth - Mordor Intelligence - https://www.mordorintelligence.com/industry-reports/united-kingdom-energy-drink-market
4. Non-alcoholic Beverages Market Size, Share | Industry Analysis [2027] - https://www.fortunebusinessinsights.com/industry-reports/non-alcoholic-beverages-market-101927#:~:text=The%20rising%20consumer%20preferences%20towards
5. United Kingdom Energy Drink Market | 2021 - 26 | Industry Share, Size, Growth - Mordor Intelligence - https://www.mordorintelligence.com/industry-reports/united-kingdom-energy-drink-market
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Nichols plc SWOT and PESTLE analysis has been conducted by Mohit Harishchandra Deshmukh and reviewed by senior analysts from Barakaat Consulting.
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