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Nidec Corporation SWOT & PESTLE Analysis

ID : 52926153| May 2021| 21 pages

COMPANY PROFILE -Nidec Corporation

Business Sector :Manufacturing, Electric Motors

Operating Geography :Japan, Asia, Global

About Nidec Corporation :

Nidec Corporation is a Japanese company that manufactures electric motors. It is headquartered in Minami-Ku, Koyoto, Japan. The company's products include hard-disk drives, electric appliances, automobiles and commercial and manufacturing equipment. The two product groups with the largest sales from Nidec’s stable are hard-disk drive motors and automotive products with 16% and 22% of sales. Nidec is listed on the first section of the Tokyo Stock Exchange and is a constituent of the TOPIX 100 stock market index and is also listed among the Forbes World's Most Innovative Companies list. In July 1973, Shigenobu Nagamori established Nippon Densan Corporation (now Nidec Corporation) in Nishikyo-Ksu, Kyoto. Nidec Group specializes and handles motor application products based on "everything that spins and moves," revolving around a motor business that comprises an expansive product line from small precision to supersized motors. On February 5, 2021, Nidec Group announced that its Board of Directors has approved a resolution to acquire: the shares of Mitsubishi Heavy Industries Machine Tool Co., Ltd. and the completion of the acquisition of the company is expected by May 2021.
Nidec Corporation's Unique Selling Proposition or USP lies in it having the largest global market share for the tiny spindle motors that power hard-disk drives. Nidec Corporation's mission statement reads, "To provide products and services that satisfy our customers on a customer-first basis. - To focus on manufacturing world-leading products on a quality-first basis"

Nidec Corporation Revenue :


JPY 15,34,800 million - FY ending 31st March, 2020
JPY 15,18,320 million - FY ending 31st March, 2019

Competitive Analysis of Nidec Corporation

SWOT
PESTLE
The SWOT analysis for Nidec Corporation is presented below in a matrix followed by the detailed analysis report:
Strengths
Weaknesses
1. Nidec Research and Development Center gets the “Green Electricity Certificate System”.
2. Diversified portfolios with multiple subsidiaries.
3. Massive annual production capacity of over 3 billion units
4. Financials of the company have shown consistent growth
1. Exposed to key management and succession risk
2. Reliance on third party suppliers for raw materials.
3. Risks related to operations in overseas countries
Opportunities
Threats
1. Supply components and parts to support the growing trend of automation, data explosion, decarbonization.
2. Acquiring shares of Mitsubishi Heavy Industries Machine Tools to support electric vehicle traction units
3. Strong growth opportunity in the electric-motor industry
1. Change in demand of HDD drives.
2. Economic downturns in their international markets will negatively impact the revenue.
3. Defective products may lead to significant legal claims and disputes with customers.
4. Risk of leakage of confidential information.
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Detailed SWOT Analysis of Nidec Corporation

Strength

1. Nidec Research and Development Center gets the “Green Electricity Certificate System”: The Nidec Research and Development Center in Japan became the first of Nidec Group to acquire the “Green Electricity Certificate System” which was provided by Japan Natural Energy Company Limited in August, 2019. Around 450,000 kWh or approximately around a quarter of the power used by NRC(Japan) in a year is generated from renewable sources. Expectations are that the facility’s CO2 emissions will be curbed by around 200 tons per year. Another project called the SMART 2030 project was launched by Nidec in April 2019 to contribute positively towards sustainable growth and a carbon-free society. It will help in limiting the amount of greenhouse gases generated directly from its operations and indirectly after usage of power and heat supplied by other companies by around 30% by financial Year 2030 in comparison to recorded values in FY 2017. This project also includes the adoption of the latest green electricity certificate system along with the implementation of various measures to help in sustenance of a decarbonized society. This will positively impact their image in the global market while contributing positively to prevent climate change.

The remaining section under "Strength"is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

1. Change in demand of HDD drives: The Hard Disk Drive motor business constitutes a significant base of the revenues collected by Nidec Corp. It also has a higher profitability compared to Nidec’s other businesses. However, HDD motor demand is something that is directly affected by the HDD market and in contemporary times, HDD faces strong competition from Solid State Drives or SSDs which is one of the reasons behind the dwindling demand for HDDs. Even though HDDs are much less expensive than SDDs and are used in data servers for storage of big data, many devices that have traditionally used HDDs are switching over to SSDs which offer much faster processing speeds and lower risks of failure. To add to that, SSDs are gradually becoming cheaper. Hence, in future the demand of HDDs in expected to slide further. The cardinal risk to Nidec lies in the fact that the three main HDD manufacturers holding more than 80% of the market share are supplied by Nidec. So, even if one of these customers would change their purchasing trends, Nidec Corp would be directly affected in terms of business, operations and financials.

The remaining section under "Threats"is available only in the 'Complete Report' on purchase.

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References used in Nidec Corporation SWOT & PESTLE Analysis Report

1. Annual Securities Report-From April 1, 2018 to March 31, 2019 - https://www.nidec.com/en/ir/library/reports/-/media/www-nidec-com/ir/library/reports/FY18Q4_en.pdf ,
2. Nidec Research and Development Center, Japan Adopts a Green Electricity Certificate System - https://www.nidec.com/en/sustainability/news/2019/news0801-02/
3. Nidec-Shimpo Launches AGV with Vision-Based Navigation System - https://www.nidec.com/en/product/news/2020/news0805-01/
4. Nidec to supply motors for Foxconn’s EV initiative - https://www.autonews.com/suppliers/nidec-supply-motors-foxconns-ev-initiative
5. Nidec Corporation Third Quarter Fiscal 2020 Results - https://www.nidec.com/-/media/www-nidec-com/ir/news/2021/0125-01/210125-01e.pdf
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Nidec Corporation SWOT and PESTLE analysis has been conducted by Aakash Basu and reviewed by senior analysts from Barakaat Consulting.

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