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Nintendo Co. SWOT & PESTLE Analysis

ID : 5271753| Jan 2019

COMPANY PROFILE -Nintendo Co. Ltd

Business Sector :Consumer Electronics, Gaming

Operating Geography :Asia, Japan, Global

About Nintendo Co. Ltd :

Nintendo Co. established in 1889, is a Japanese MNC and one of the largest video gaming company globally having more than 5000 employees. Its popular gaming franchises include Mario, Legend of Zelda, Metroid and Pokemon. The Japanese word ‘Nintendo’ means "leave luck to heaven".

Nintendo Co. Ltd Revenue :

JPY 489,095 million - FY ending 31st March, 2017

Competitive Analysis of Nintendo Co. Ltd

SWOT
PESTLE
The SWOT analysis for Nintendo is presented below:
Strengths
Weaknesses
1. Established brand - synonymous with gaming and entertainment
2. Strong performance of Nintendo Switch and 3DS console
1. Only gaming devices may impact growth
2. Limited presence in emerging markets
Opportunities
Threats
1. Utilize strong research & development capabilities
2. Capitalize on success of Pokemon GO
3. Online Switch service expected to bring in significant subscribers
1. Intense competition from players like Sony and Microsoft
2. Rise in availability of counterfeit gaming products in emerging markets
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Detailed SWOT Analysis of Nintendo Co. Ltd

Strengths

1) Established brand - synonymous with gaming and entertainment: Nintendo is an established and popular brand globally and is synonymous with gaming. It enjoys the trust and loyalty of its customers. Nintendo’s core values – originality, flexibility and sincerity also add to its strength and make it reach its entertainment goals.

2) Strong performance of Nintendo Switch and 3DS: Nintendo Switch launched in March 2017 has seen strong demand with more than 2.7 million units sold by March end. The cumulative sales outlook for FY ending March 2018 for Switch is 12.7 million units. Nintendo 3DS gaming console has seen strong sales in 2016 after a good 2015. The overall unit sales stand at 56 million till April-16 and the sales of Nintendo 3DS software are also showing positive signs, which will ensure profitability in the software segment.

Threats

1) Intense competition from players like Sony and Microsoft: Nintendo faces strong competition from Sony and Microsoft which offer more versatile and multi-utility gaming consoles, which can be used for overall entertainment purposes, such as online surfing and streaming. Thus Nintendo has a threat of low install base growth.

2) Rise in availability of counterfeit gaming products in emerging markets: Counterfeit video gaming consoles are being increasing shipped internationally, with every nearly one in every fourth product shipped being fake according to a 2016 OECD report. The major source of these fake products is China where copyright laws are hardly enforced and violation is rampant. The growth of e-commerce platforms such as Amazon and Alibaba has provided an easy market access to these products where they are available at throwaway prices. Thus the rise of counterfeits not only causes loss of revenues to Nintendo but also makes it difficult for Nintendo’s business expansion and growth in emerging markets where the counterfeits are preferred by the consumers because of low prices.

The unpublished sections of the entire Nintendo SWOT PESTLE / PESTEL analysis is available in the 'Complete Report' on purchase.

References

1. Financial Results Briefing for Fiscal Year Ending March 2017: https://www.nintendo.co.jp/ir/pdf/2017/170428_2e.pdf

2. Nintendo Report 2016: https://www.nintendo.co.jp/ir/pdf/2016/annual1603e.pdf

3. Nintendo shares dive as company plays down Pokemon GO's earnings impact: http://www.reuters.com/article/us-nintendo-pokemon-stocks-idUSKCN10504G

4. Financial Results Briefing for Fiscal Year Ended March 2016: https://www.nintendo.co.jp/ir/en/library/events/160428/index.html

5. Nintendo abandons plans to release consoles in China: http://www.mcvuk.com/news/read/nintendo-abandons-plans-to-release-consoles-in-china-report-claims/0149262 

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Nintendo PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.

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Nintendo Co. SWOT & PESTLE Analysis
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