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NIO Inc. SWOT & PESTLE Analysis

ID : 521049353| Oct 2021| 18 pages

COMPANY PROFILE -NIO Inc.

Business Sector :Automobile Manufacturer

Operating Geography :China, Asia, Global

About NIO Inc. :

NIO which is also known as Weilai (Blue Sky Coming) in China, is a multinational automobile manufacturer, based in Shanghai. It was founded by William Li on November 2014. The company designs, manufactures, and sells smart and connected premium electric vehicles which leverages autonomous driving and artificial intelligence. Additionally the company also provides smart charging solutions such as Power Home, Power Swap, Power Mobile, Power Express, and 24-hour on-demand pick-up and drop off charging service. Apart from China these services are provided in San Jose, Munich, Oxford, Oslo, Nanjing, Shanghai, Hefei, and Beijing, with the help of over 7,000 employees. Its high-end, innovative electric vehicles include et7, ec6, es8, es6, and ep9. NIO is also involved in ABB FIA Formula E Championship, and 2020-2021 is the 7th season in which NIO 333 FE Team will take part. The company reported that it delivered 7,931 vehicles in July 2021, representing a 124.5% year-over-year growth.

NIO’s unique selling proposition or USP lies in being a pioneer and leading company in the premium smart electric vehicle market in China. NIO’s mission statement reads, “Our mission is to shape a joyful lifestyle by offering premium smart electric vehicles and being the best user enterprise.”

NIO Inc. Revenue :


RMB 16,257,933 thousand – FY ending 31st December, 2020
RMB 7,824,904 thousand - FY ending 31st December, 2019

Competitive Analysis of NIO Inc.

SWOT
PESTLE
The SWOT analysis for NIO Inc. is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Witnessed phenomenal success for its battery swapping technology
2. Strong focus on R&D
3. Business model based on building an ecosystem
1. High level of dependency on single source suppliers
2. Revenue dependency on limited number of models
OpportunitiesThreats
1. Joint venture with JAC for in-house manufacturing
2. Growing EV market across the world
3. Huge growth opportunity in Europe
1. Possible performance limitations of the vehicles
2. Delays in manufacturing and launch of new models
3. High competition and threat of new entrants
4. Cancellation of customer orders
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of NIO Inc.

Strength

1. Witnessed phenomenal success for its battery swapping technology: Nio’s battery swapping technology has seen a tremendous success and is a strength that the company is using for growth. The technology has become a major competitive advantage. However, Nio was not the first to introduce this technology; Better Place and Tesla had come up with this technology earlier, but both of them failed to make best use of the technology’s potential. Nio succeeded with the right strategy, whose core is based on Nio’s chargeable, swappable, and upgradable smart power service system. The company created a power grid for battery swap stations so that users need not travel long distances for battery swapping. This grid offered a combination of multiple power charging solutions to enhance user experience. Hence, with technology and enough infrastructures, Nio was able to succeed where its rival Tesla could not. In October 2020, the company crossed the milestone of swapping 1 million batteries, which is a testament to its success.

2. Strong focus on R&D: Nio focuses on innovation to stay ahead in the fast evolving EV market. It has filed for over 3000 patent applications, related to communication systems, safety features, lighting, HVAC system, distribution, and electric power conversion. This gives Nio a patent licensing opportunity, resulting in an innovator status and revenues. The company strives to bring technologically advanced premium EVs to the market with the support of three research centers in China and one each in the US, Germany, and the UK. Maximum patents were filed in China, followed by Europe, USA and Taiwan.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

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References used in NIO Inc. SWOT & PESTLE Analysis Report

1. NIO Inc. Form 20-F 2020 - https://ir.nio.com/static-files/cb42cc7f-6069-45a2-bbe4-21d4808609b8
2. NIO | Formula E - https://www.nio.com/formulae/#gen2
3. Company Profile | NIO Inc. - https://ir.nio.com/governance/company-profile
4. NIO Inc. Provides July 2021 Delivery Update | NIO Inc. - https://ir.nio.com/news-events/news-releases/news-release-details/nio-inc-provides-july-2021-delivery-update
5. China’s Fight Against Climate Change and Environmental Degradation - https://www.cfr.org/backgrounder/china-climate-change-policies-environmental-degradation
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Nio Inc. SWOT and PESTLE analysis has been conducted by Nipunn V and reviewed by senior analysts from Barakaat Consulting.

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