Nissan Motor SWOT & PESTLE Analysis
COMPANY PROFILE -Nissan Motor
Business Sector :Automotive
Operating Geography :Asia, Japan, Global
About Nissan Motor :
Nissan Motors, founded in 1911 is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama with employee strength of 152,421. The company sells its cars under the Nissan, Infiniti, and Datsun brands with in-house performance tuning products labeled Nismo.Nissan Motors vision statement reads “Enriching People’s Lives”, Nissan has a clear vision for the future, and − with our Alliance partner, Renault − we are working with passion to achieve it. Our mission is to enrich people’s lives, building trust with our employees, customers, dealers, partners, shareholders and the world at large. Nissan’s mission statement reads “Nissan provides unique and innovative automotive products and services that deliver superior measurable values to all stakeholders* in alliance with Renault.”
Nissan Motor Revenue :
11,951,169 millions of Yen – FY ending 31st March 2018 (y-o-y growth approx. 2%)
11,720,041 millions of Yen – FY ending 31st March 2017
Competitive Analysis of Nissan Motor
| 1. Strong foothold in the electric car market 2. Renault- Nissan- Mitsubishi umbrella 3. Quality house approach 4. Operating profit | 1. Nissan is yet to acquire a healthy market share in developing nations. 2. Brand positioning 3. Repeated vehicle recalls |
| 1. Hybrid vehicles 2. Electric vehicles 3. Untapped markets like Nigeria etc. 4. Autonomous driving cars | 1. NAFTA restructuring after President Donald Trump swears in. 2. Impact of BREXIT 3. Increasing fuel prices |
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Detailed SWOT Analysis of Nissan Motor
Strength
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Weakness
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Opportunity
1. Hybrid and electric vehicles: Industry experts believe that 20% vehicles sold around the world are expected to be powered by a hybrid source in 2020. The volume of the global hybrid vehicles market is expected to double from 2014 to 2020. Nissan’s alliance with Mitsubishi gives it a good advantage to venture into this segment. Nissan also has been one of the pioneers in the electric vehicle segment and it should use it as a pioneering advantage to be a global market leader. Electric vehicle (EV) sales grew 60 percent worldwide last year, according to Bloomberg New Finance that predicts electric vehicles will account for 35 percent of new car sales globally by 2040.
2. Untapped African markets like Nigeria: According to a PWC report, Nigeria has the potential to become the hub of Africa's automotive industry. It is Africa’s largest economy and is seemingly lucrative destination for investors across all sectors. Nissan recently set up its division in Nigeria and hence could strive to be a market leader in countries like these. The report also talks of relationship between car sales and GDP for other emerging countries Brazil, Mexico, Indonesia.
3. Autonomous driving cars: Nissan’s collaboration with Microsoft and Cortana gives it an edge over only tech companies that are venturing into this segment, since it is difficult to imagine that consumers will leave the core of automobile company in favor of technology companies producing cars.
Threat
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Nissan Motor Analysis Report
2. Globalpetrolprices: https://www.globalpetrolprices.com/bulletins/Global_Petrol_Prices_Q4_2016.pdf
3. Bangkokpost: https://www.bangkokpost.com/business/news/1185320/nissan-mazda-set-to-gain-more-market-share-in-thailand
4. Bloomberg: https://www.bloomberg.com/news/articles/2017-01-06/microsoft-drives-new-car-software-push-with-renault-nissan-deal
5. Business Standard: https://www.business-standard.com/article/international/trump-targets-toyota-over-mexican-built-cars-nissan-faces-bigger-risk-117010700037_1.html
6. Cleantechnica: https://cleantechnica.com/2016/12/27/nissan-leaf-sales-fastest-growing-uks-small-family-car-segment-november/
7. Accenture: https://www.accenture.com/_acnmedia/PDF-37/accenture-electric-vehicle-market-attractiveness.pdf
8. Insideevs: https://insideevs.com/monthly-plug-in-sales-scorecard/
9. Digitaltrends: https://www.digitaltrends.com/cars/nissan-planning-plug-in-hybrid-news-specs-rumors-performance/
10. Reports Nissan Global: https://reports.nissan-global.com/EN/?p=17896
11. Bangkokpost: https://www.bangkokpost.com/business/news/1185320/nissan-mazda-set-to-gain-more-market-share-in-thailand
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