Nissan Motor SWOT & PESTLE Analysis
ID : 52154953| Feb 2023| 15 pages
COMPANY PROFILE -Nissan Motor
Business Sector :Automotive
Operating Geography :Asia, Japan, Global
About Nissan Motor :
Nissan Motors, founded in 1911 is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama. Its business includes manufacturing, sales and other related business of automotive products. The company sells more than 60 models under the Nissan, Infiniti, and Datsun brands with in-house performance tuning products labeled Nismo. It offers models such as electrified vehicles, compact cars, sedans, sports cars, SUVs, pickups, minivans, kei cars, and light commercial vehicles. Nissan has its facilities in Japan, North America, Latin America, Europe, Africa, Middle East, India, Asia & Oceania, and China. As of March 2021, the company has approximately 131,461 (consolidated basis) employees in all its facilities. In 2020, Nissan was ranked 83 in Global 500.Nissan Motors’ unique selling proposition or USP lies in being one of the largest automobile manufacturers in the world. Nissan Motors vision statement reads “Enriching People’s Lives”, Nissan has a clear vision for the future, and − with our Alliance partner, Renault − we are working with passion to achieve it. Our mission is to enrich people’s lives, building trust with our employees, customers, dealers, partners, shareholders and the world at large.” Nissan’s mission statement reads “Nissan provides unique and innovative automotive products and services that deliver superior measurable values to all stakeholders* in alliance with Renault.”
Nissan Motor Revenue :
7,862.6 billion Yen – FY ending 31st March 2021 (y-o-y growth approx. -20.4%)
9,878.9 billion Yen – FY ending 31st March 2020
Competitive Analysis of Nissan Motor
SWOT
PESTLE
The SWOT analysis for Nissan Motor is presented below:
| 1. Strong foothold in the electric car market. 2. Increasing EV foothold through Renault- Nissan- Mitsubishi alliance 3. Strong focus on maintaining high quality of products 4. Strong financial performance and operational excellence | 1. Nissan is yet to acquire a healthy market share in developing nations. 2. Poor Brand Positioning compared to competitors 3. Repeated vehicle recalls due to manufacturing defects |
| 1. Expansion in Hybrid and electric vehicles segment 2. Expand into underpenetrated African markets like Nigeria 3. Increase proportion of Autonomous driving cars in portfolio | 1. USMCA agreement replaced NAFTA as part of a federal restructuring program 2. Impact of BREXIT on automobile manufactures 3. Fluctuations in fuel prices due to COVID-19 4. Lower sales due to Auto industry slowdown |
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Detailed SWOT Analysis of Nissan Motor
Strength
1. Strong foothold in the electric car market: Being a pioneer in this segment with Nissan Leaf, it sure has achieved a market share of almost 47% in the European market. The best markets for EVs are USA and China. Nissan Leaf has good sales in the USA market. Nissan plans to reaffirm its market-leading position in its home market of Japan by focusing on the electric vehicle segment there. In Japan, Nissan plans to increase electrification of its vehicles from 25% to 60% by 2023. This will be achieved by launching new EV models every year to help increase Nissan’s market share in the electric and autonomous segment.
2. Increasing EV foothold through Renault- Nissan- Mitsubishi alliance: Mitsubishi is the latest addition to this alliance, joining the partners in 2016 and it will help Nissan move into the hybrid segment with its technology. Mitsubishi already has Outlander PHEV and it will help Nissan circle back to the hybrid car segment after already setting a foothold in electric vehicles. The Renault-Nissan-Mitsubishi Alliance was founded in 1999 and almost 1 in 9 vehicles sold worldwide comes from this Alliance. The vision for this alliance was to provide “Mobility for all” by building safe and affordable cars for everyone. The focus is also on building zero-emission vehicles. The members of this alliance have together become the global leader in electric vehicles. Over 737,492 electric vehicles have been sold from 2009 to 2018 with Nissan LEAF becoming the best-selling EV in the world, having sold more than 409,000 vehicles since its launch in 2010.
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Weakness
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Opportunity
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Threat
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References used in Nissan Motor SWOT & PESTLE Analysis Report
1. FY19 FINANCIAL RESULTS & FY20-23 TRANSFORMATION PLAN - https://www.nissan-global.com/EN/DOCUMENT/PDF/FINANCIAL/PRESEN/2019/2019results_presentation_876_e.pdf
2. About us – The Alliance – Renault Nissan Mitsubishi - https://www.alliance-2022.com/about-us/
3. Nissan reports financial result for fiscal year 2020 - https://global.nissannews.com/en/releases/210511-01-e
4. The Nissan brand message is ‘Let’s make a deal’ - https://www.forbes.com/sites/larrylight/2019/09/24/the-nissan-brand-message-is-lets-make-a-deal/?sh=68e9c6c51009
5. Auto News India, Car and Bikes News, Launch, Price, Features, Reviews - https://auto.hindustantimes.com/
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