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Norsk Hydro SWOT & PESTLE Analysis

ID : 52707153| Sep 2020| 15 pages

COMPANY PROFILE -Norsk Hydro

Business Sector :Metals and Mining

Operating Geography :Norway, Europe, Global

About Norsk Hydro :

Norsk Hydro is an extensively integrated aluminium company with its headquarters in Oslo. Hydro primarily engages in the provision of automotive and transport products, building systems, extruded and rolled products. Additionally, Hydro also extracts bauxite, refines alumina and generates energy simultaneously. The company has an international workforce of 35000 employees in over 40 countries across the world. Norsk Hydro was founded in 1905 by Norwegian entrepreneurs- Sam Eyde and Kristian Birkeland, to provide for the growing need of food in those years. Due to its intricate process for manufacturing fertilizer, the company became immensely prominent as Norway’s first industrial giant. In 1969, the company changed its name to Norsk Hydro A.S. Hydro is also pursuing major projects such as its recent collaboration with Elonroad to build a road as of June, 2020, that dynamically charges electric vehicles. The Norwegian aluminium and renewable energy conglomerate, is contributing by producing the crucial aluminium-made electric loops for the project. Hydro has made sincere efforts to preserve the environment by designing and manufacturing their products sustainably. The company has secured several awards to its name, namely the prestigious Swedish Renewable Energy Award 2019 for successfully establishing ways for investments in renewable energy.

Norsk Hydro’s unique selling proposition or USP lies in being the third largest integrated aluminium supplier in the world and the global supplier of aluminium and aluminium products. Norsk Hydro’s mission statement reads, “To create a more viable society by developing natural resources into products and solutions into innovative and efficient ways.”

Norsk Hydro Revenue :


NOK 149.8 billion– for the year 2019 (Decline 6.02%)
NOK 159.4 billion– for the year 2018

Competitive Analysis of Norsk Hydro

SWOT
PESTLE
The SWOT analysis for Norsk Hydro is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. One of the largest producers of aluminum with operations in 40 countries
2. Leading the market due to strong distribution network.
3. Robust power position, majorly based hydropower
1. Cybersecurity needs to be beefed up across operational teams
2. Unsatisfactory performance over the past few years
3. Production embargo at Alunorte alumina refinery
OpportunitiesThreats
1. Norsk Hydro has opportunity and capability to increase market share through renewable energy.
2. Consumer trend towards low-carbon opens up new market opportunity for Norsk Hydro.
3. Substitution effects driving aluminum demand
1. Decrease in demand is leading to shutdowns and cost saving programs.
2. Challenging conditions in downstream market
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Norsk Hydro

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

1. Cybersecurity needs to be beefed up across entire operational teams: Norsk Hydro lacks adequate cybersecurity which is further weakened through flawed firewalls. In December 2019, there was a system breach reported by Norsk Hydro where production lines of 170 plants had come to a complete stand still. IT team of Norsk Hydro tried rebooting the systems so that production lines could be restored, but instead systems displayed a ransom note. The hackers demanded ransom-ware in bitcoins. Microsoft’s Detection and Response Team was called in to help Norsk Hydro. Microsoft later disclosed that the hackers had weaponized a malicious program known as LockerGoga. This event costed the company a whopping $71 million. Norsk Hydro needs to beef up IT security and cyber security to foil these incidents in the future.

The remaining section of “Weakness” is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

1. Decrease in demand is leading to shutdowns and cost saving programs: World economy had been sleepwalking in 2019. Misbalance in demand and supply, trade war and spiralling operational costs had been some of the common challenges faced globally. Public debt and private debts have recorded historical heights. Norsk Hydro has also been a target of economic slowdown. Norsk Hydro had a precision tubing plant in Remscheid, Germany. This unit of Hydro was accumulating losses since the last 2 years. Norsk Hydro decided to pull down the shutters on this loss-making unit. This has jeopardized 129 jobs. Market outlook in long term translated to negative. Hydro is now concentrating on precision tubing plant in Denmark to fulfill demands in Europe. The auto and construction industry are also victims of global economic crisis due to which demand for Aluminum has dropped precipitously. Share price of Norsk has dipped to a six months low of 11%. This has led Norsk to initiate cost saving program with an aim to cut down cost to the tune of NOK 7.3 billion by 2023.

The remaining section of “Threats” is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Kaiser Aluminium
  • Rusal
  • Alcoa
  • Hindalco
  • Rio Tinto

Major Brands :

  • Sapa
  • Wicona
  • Technal
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TABLE OF CONTENTS
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References used in Norsk Hydro SWOT & PESTLE Analysis Report

1. Hydro worldwide - https://www.hydro.com/en/about-hydro/hydro-worldwide/
2. Distribution - https://www.hydro.com/en-US/products-and-services/extruded-profiles/distribution/
3. Hackers hit Norsk Hydro with ransomware. The company responded with transparency - https://news.microsoft.com/transform/hackers-hit-norsk-hydro-ransomware-company-responded-transparency/
4. Second quarter 2019 Investor presentation - https://www.hydro.com/Document/Index?name=Investor%20presentation%20Q2%202019.pdf&id=105857
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2021)

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Norsk Hydro SWOT and PESTLE analysis has been conducted by Akshay Mohan and reviewed by senior analysts from Barakaat Consulting.

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