Norton LifeLock (Symantec) SWOT & PESTLE Analysis

Strength

1. Global leader in consumer Cyber Safety: Norton LifeLock is credited to be the largest pure-play Cyber security Company in the world. This Global cyber security leader protects enterprises, governments and consumers covering 86% of Fortune Global 500 and 300K+ customers globally. Norton LifeLock features amongst the top 10 publicly traded cyber security companies, according to the latest data from Cyber Security Ventures, 2019. Other companies in the top 10 lists are Cyber Ark, Cisco, IBM, Microsoft, Amazon, FireEye, Lockheed Martin, Check Point Systems and BAE Systems. Norton LifeLock has been named a leader in Complete Endpoint Defense (CED) in 2019 and it has been a leader in every Gartner Endpoint Protection Magic Quadrant since 2002. The Company is laser focused on executing their strategy to drive organic growth and leverage scale, innovation and investments to create industry-leading platform solutions across enterprise and consumer segments. Norton LifeLock provides a wide range of products helping to secure the devices, private data, online privacy, and domestic and corporate needs of approximately 50 million individuals and over 350,000 organizations, partnering as a trusted ally in a complex digital world.

2. Breadth of product and services offerings: Norton LifeLock provides integrated Cyber defense products which include Cloud security, Email security, advanced threat protection, Web and network security, Information protection, Cloud App security and End point security thereby unifying cloud and on-premises security to provide advanced threat and information protection to its customers. It also provides services which include Cyber security services, Managed security services, Deep Sight Intelligence, Incident Response and other services. Company has also started using AI and Machine Learning to prevent the virus attack proactively rather than reactively. Thus, this American cyber security giant has a wide and rich breadth of products and services offerings.

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Weakness

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Opportunity

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Threat

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Political

1. Governments’ endorsement of digitization programs globally: Governments’ move for digitization is an external factor that creates opportunity for Norton LifeLock to offer their products and services that addresses the need to protect governmental organizations from external cyber threats. In association with this move, the company can enhance its innovation processes to exploit these opportunities based on political support for e-technologies. These e-technologies correspond to potentially new market segments in the remote or macro-environment which Norton LifeLock can target accordingly. Thus, governments’ move for digitization will play a vital role in determining the factors that can impact Norton LifeLock’s long term business in a certain country or market.

2. Data localization mandate for countries: Several counties like Vietnam, Indonesia, Brunei, Iran, China, Brazil, India, Australia, Korea, Nigeria and, most recently, Russia have mandated that the data concerning their citizens physically reside within the boundaries of the country. Due to this, many organizations have to build infrastructure to keep the nation’s citizens data within the bounds of the country. There might be inconsistency in data protection legislations, policies and their enforcements across the globe due to their rapid expansion. If a situation arises for Symantec, that their customers in a foreign country enforce their data localization laws restricting transfer or processing of data to other countries, they might have to expand their data storage facilities in that country or even create new facilities just to comply with their laws. This would require a huge financial investment which could hamper growth.

Economic

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Social

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Technological

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Legal

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Environmental

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