Norton LifeLock (Symantec) SWOT & PESTLE Analysis
COMPANY PROFILE -Norton LifeLock
Business Sector :IT & Technology
Operating Geography :United States, North America, Global
About Norton LifeLock :
Norton LifeLock (previously known as Symantec Corporation) is an American software company having its headquarters in Tempe, Arizona, United States. The company provides cyber security software and services and is a leader in Consumer Cyber safety. Norton LifeLock is a Fortune 500 company and a member of the S&P 500 stock-market index. By end of 2015, the Company got split into independent publicly traded companies; software security and information management subsidiaries. Subsequently, Symantec sold its information-management subsidiary, named Veritas Technologies (which Symantec had acquired in 2004) to The Carlyle Group on 29th January, 2016. On 9th of August, 2019, Broadcom Inc. acquired Enterprise Security software subsidiary of Symantec for $10.7 billion and later changed the name of the company to Norton LifeLock Inc. As of early 2020, NortonLifeLock employs over 11,900 people globally.However, the earlier name "Symantec" was a portmanteau of the words "syntax" and "semantics" with "technology". Norton LifeLock’s USP or unique selling point lies in being a global leader in consumer Cyber Safety. It provides a wide range of products helping to secure the devices, private data, online privacy, and domestic and corporate needs of approximately 50 million individuals and over 350,000 organizations, partnering as a trusted ally in a complex digital world.
Norton LifeLock Revenue :
Total Sales and other operating revenues:
$ 4731 million – FY ending March 29th, 2019 (y-o-y growth negative 2.1%)
$ 4834 million – FY ending March 30th, 2018
Competitive Analysis of Norton LifeLock
| 1. Global leader in consumer Cyber safety 2. Breadth of product and services offerings 3. Good geographic revenue mix 4. Diversity and inclusion practiced 5. Business and consumer offerings are powered by the largest civilian threat intelligence network 6. Continuously adding innovation with novel products to strengthen competitive position | 1. Pirated Versions costing the Company and the consumers 2. Security concerns and controversies 3. Restructuring and layoffs resulting from dwindling financial performance |
| 1. Increasing cybercrimes presenting scope for improved solutions Increasing internet users 2. Swelling number of internet users: 3. Uncovering patterns using AI and Machine learning: 4. Spreading awareness on the importance of anti-virus tools and harnessing the uninitiated 5. Integration with internet service providers or other software companies 6. Enhancing solutions and market reach by strategically acquiring companies with complementary technology | 1. High Competition in the security and cybercrime protection industry 2. Birth of novel unseen threats arising from surge in IoT usage and rollout of 5G networks going undetected 3. PI leaks and data breaches |
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Detailed SWOT Analysis of Norton LifeLock
Strength
1. Global leader in consumer Cyber Safety: Norton LifeLock is credited to be the largest pure-play Cyber security Company in the world. This Global cyber security leader protects enterprises, governments and consumers covering 86% of Fortune Global 500 and 300K+ customers globally. Norton LifeLock features amongst the top 10 publicly traded cyber security companies, according to the latest data from Cyber Security Ventures, 2019. Other companies in the top 10 lists are Cyber Ark, Cisco, IBM, Microsoft, Amazon, FireEye, Lockheed Martin, Check Point Systems and BAE Systems. Norton LifeLock has been named a leader in Complete Endpoint Defense (CED) in 2019 and it has been a leader in every Gartner Endpoint Protection Magic Quadrant since 2002. The Company is laser focused on executing their strategy to drive organic growth and leverage scale, innovation and investments to create industry-leading platform solutions across enterprise and consumer segments. Norton LifeLock provides a wide range of products helping to secure the devices, private data, online privacy, and domestic and corporate needs of approximately 50 million individuals and over 350,000 organizations, partnering as a trusted ally in a complex digital world.
2. Breadth of product and services offerings: Norton LifeLock provides integrated Cyber defense products which include Cloud security, Email security, advanced threat protection, Web and network security, Information protection, Cloud App security and End point security thereby unifying cloud and on-premises security to provide advanced threat and information protection to its customers. It also provides services which include Cyber security services, Managed security services, Deep Sight Intelligence, Incident Response and other services. Company has also started using AI and Machine Learning to prevent the virus attack proactively rather than reactively. Thus, this American cyber security giant has a wide and rich breadth of products and services offerings.
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Weakness
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Opportunity
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Threat
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Norton LifeLock Analysis Report
1. Norton LifeLock Annual Report 2019 - https://s24.q4cdn.com/151081985/files/doc_financials/2019/2019-NortonLifeLock-Annual-Report-(Final).pdf
2. Symantec Annual Report 2018 - https://s24.q4cdn.com/151081985/files/doc_financials/2018annual-report/532571_015_BMK_WEB1.pd[4].pdf
3. Symantec Positioned as a Leader in Gartner Magic Quadrant for Endpoint Protection Platforms - https://investor.nortonlifelock.com/About/Investors/press-releases/press-release-details/2019/Symantec-Positioned-as-a-Leader-in-Gartner-Magic-Quadrant-for-Endpoint-Protection-Platforms/default.aspx
4. Symantec Financial Information - https://www.investing.com/equities/symantec-corp-balance-sheet
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SWOT & PESTLE.com (2020). Norton LifeLock (Symantec) SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/norton-lifelock/ [Accessed 09 Jul, 2020].
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Copyrights and Disclaimer
Norton LifeLock SWOT and PESTLE analysis has been conducted by Arwind Kumawat and reviewed by senior analysts from Barakaat Consulting.
Copyright of Symantec SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.
