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Novolipetsk Steel SWOT & PESTLE Analysis

ID : 52964153| Jun 2021| 18 pages

COMPANY PROFILE -Novolipetsk Steel

Business Sector :Steel

Operating Geography :Russia, Europe, Global

About Novolipetsk Steel :

Novolipetsk Steel or NLMK is one of Russia's four largest steel firms. NLMK accounts for about 21% of domestic crude steel output and is headquartered in Lipetsk, Russia. In 1931, Novolipetsk Iron and Steel started building a plant on the site of the iron ore mine and eventually, it became a joint-stock company in 1992. Its main products include flat steel, semi-finished steel, and electrical steels. NLMK also manufactures high-ductility and micro-alloyed steels, as well as speciality coated steels. Pre-painted, galvanised, and electrical steel, as well as a range of long steel products, are among the company's high-value-added products. NLMK is at the cutting edge of modern steel manufacturing, with state-of-the-art production facilities. The Company's distribution markets are extremely geographically diverse, with product exports to over 60 countries around the world. Among global steelmakers, the Company has one of the most attractive production costs. In March 2021, NLMK Group joined forces with K1-MET, a leading European Competence Centre for the production of advanced metallurgical and environmental processes based in Austria. NLMK will undertake programmes aimed at ensuring the efficient use and processing of recyclables in steelmaking operations. In April 2021, NLMK Group won the 'Sustainability Champion' by World Steel Association (worldsteel).
Novolipetsk Steel's Unique Selling Point or USP lies in it being the leading international steel company with over 17 million tonnes of steelmaking capacity and being one of the world's foremost suppliers of slabs and transformer steel. NLMK’s mission statement reads, "The Company offers the best solutions to the client's problems, using its experience, best practices and all the necessary resources based on long-term partnerships. We strive to be objectively the best design organization for NLMK Group and the entire steel industry in Russia".

Novolipetsk Steel Revenue :


USD 9,245 million - FY ending 31st December 2020 (y-o-y decline 13.2%)
USD 10,554 million - FY ending 31st December 2019

Competitive Analysis of Novolipetsk Steel

SWOT
PESTLE

The SWOT analysis for Novolipetsk is presented below in a matrix followed by the detailed analysis report

StrengthsWeaknesses
1. Vertically integrated steel manufacturer with a well-balanced value chain
2. Well established R&D labs for product innovation and for maintaining diversified product portfolio
3. Novolipetsk is self-sufficient in terms of resources for its production
4. Digitalizing the production system giving it a competitive advantage
5. Novolipetsk Steel has a diversified product mix from flat to long products in its offering
1. Poor financial performance gauged from declining profits and revenues since 2018
2. Vulnerable to disruptions of operations from situations like COVID
3. The group has liquidity risk due to relatively high and increasing levels of borrowings
OpportunitiesThreats
1. Improving international presence to garner more revenues and boost profits
2. Increasing urbanization leads to increased demand for steel
1. Steep competition with numerous other steel manufacturers in Russia
2. Environmental regulations for use of green energy may increase production cost
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Novolipetsk Steel

Strength

1. Vertically integrated steel manufacturer with a well-balanced value chain: Novolipetsk Steel is a vertically integrated company with a balanced value chain which controls all the stages of steel production, from the process of mining raw materials to finishing high-tech product sales to end users. The company has been able to create a unique business model. These integrations allow the company to make out the strategic advantages based on the geographic locations of its machinery. The company has balanced its assets by keeping the most material consuming and resource rich process of production of steel present in the low cost zones while the finished products get produced much closer to the company’s headquarters. This strategy reduces the expenditure of production and logistics costs. It also allows the company to quickly adapt to the changing requirement of the customers and being able to take charge of the sales. The company divides its production into three parts, upstream, i.e. the mining of raw materials for steel production, midstream, i.e. production of steel from the materials mined and downstream i.e. making the finished products that it sells. Novolipetsk owns all three parts of the production process and has integrated internally which gives it a huge competitive advantage over its competitors.

2. Well established R&D labs for product innovation and for maintaining diversified product portfolio: One of the strategic goals of Novolipetsk Steel is to innovate its technology to ensure growth and profitability of the company in the future. Thus, the company has invested its resources in finding and quickly integrating new technology which would improve the efficiencies of the processes. The company does its innovations through a quick project implementation method and has high tolerance for testing potential solutions and technologies. This has allowed the company to reduce implementation costs while being able to adopt the innovative solutions into its operations. This methodology also reduces the innovation-related risks. Novolipetsk Steel has built an R&D department and a corporate Centre for Research and Development (R&D Centre) to support research and innovation. These centres operate from Belgium and Russia. The centres operations are driven by unique research competencies and state-of-the-art measurement equipment. These facilities will allow the development of new steel grades and products for the automotive, energy, and construction sectors. Novolipetsk leverages this R&D center for gaining competitive advantage and continuously improve its product lineage.

The remaining section under "Strengths" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
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Check Out Analysis of Other Relevant Companies

References used in Novolipetsk Steel SWOT & PESTLE Analysis Report

1. Annual Report 2020 - https://nlmk.com/upload/iblock/9f1/Draft-Annual-Report-and-Accounting-_Financial_-Statements-_including-the-opinion-of-the-Auditor_.pdf
2. Short Range Outlook APRIL 2021 - https://www.worldsteel.org/steel-by-topic/statistics/short-range-outlook.html
3. RENEWABLE ENERGY LAW AND REGULATION IN RUSSIA - https://cms.law/en/int/expert-guides/cms-expert-guide-to-renewable-energy/russia
4. Russia’s Massive Infrastructure Overhaul, in 5 Examples - https://www.themoscowtimes.com/2019/04/03/russias-infrastructure-overhaul-explained-a64839
5. Post-Brexit taxes for steel 'very damaging', says Kinnock - https://www.bbc.com/news/uk-wales-55845067
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2021)

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Novolipetsk SWOT and PESTLE analysis has been conducted by Amit Kabi and reviewed by senior analysts from Barakaat Consulting.

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