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Nufarm SWOT & PESTLE Analysis

ID : 52932053| May 2021| 21 pages

COMPANY PROFILE -Nufarm

Business Sector :Agrochemical

Operating Geography :Australia, Global

About Nufarm :

Nufarm is an agricultural chemical corporation with its headquarters in Melbourne, Australia. In 1956, Max Fremder established the company by selling phenoxy herbicides to professional spray applicators in regional Victoria and now it has over 2,100 product registrations and sells its goods in over 100 countries around the world. The company makes proxies, a form of herbicide that is used to control and eliminate broadleaved weeds. These products are made in facilities around the world, including Australia, England, Austria, and the Netherlands. For more than a century, the company has been transforming world-leading technological breakthroughs into local solutions to combat disease, weeds, and pests to improve the yields of its customers' crops. It is known for its customer service and hands-on support, collaborating with distributors to provide farmers with the best commodity for the job, allowing them to get more out of their ground. In April 2021, Nufarm announced that it has converted its current financial investment into agtech start-up CROP.ZONE to an equity stake, which will improve the partnership and collaboration between the two companies and add to Nufarm's growing portfolio of alternative solutions for farmers.
Nufarm's Unique Selling Point or USP lies in it being one of the world's leading creators and manufacturers of crop protection and seed technologies. The company's mission statement reads, " To be a world leader in innovative crop protection, T&O, and seed technology solutions. creates that trust. We are resourceful and adaptable in meeting the needs of our customers and our organisation. We respect others – colleagues, customers and stakeholders – and our environment".

Nufarm Revenue :


A$ 2,847.3 million - FY ending 31st July 2020 (y-o-y growth 6.5%)
A$ 2,673.5 million - FY ending 31st July 2019

Competitive Analysis of Nufarm

SWOT
PESTLE

The SWOT analysis for Nufarm is presented below in a matrix followed by the detailed analysis report:

Strengths
Weaknesses
1. One of the global market leaders with operations spread across five continents.
2. Subsidiary Nuseed is a global innovator in seed technologies.
3. Supply chain excellence and channel partnerships leading to strong business model
1. Both operations and sales are seasonal and heavily dependent on climatic factors
Opportunities
Threats
1. Development of first land-based omega – 3 seed likely to see huge demand once approved.
2. Launching of NUCROP with Crop.Zone will help secure organic weed control market.
3. The inclusion of Nuseed’s Carinata as a renewable fuel feedstock by International Civil Aviation Organization (ICAO) will increase demand for the same.
4. Combining Asia and Australia- New Zealand operations will enhance supply chain and production efficiency.
5. New software usage in farming expected to positively impact research and development
1. Poor seasonal conditions in Europe and Asia may continue to affect revenue.
2. Supply chain issues expected to continue in 2021 and adversely affect distribution.
3. Regulations against Glyphosate use will harm revenue source.
4. Political tensions with China are hampering domestic production.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Nufarm

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Development of first land-based omega – 3 seed likely to see huge demand once approved: There is an increasing demand for omega 3 supplements/sources amongst the public as awareness regarding its benefits spreads. Primary sources of omega 3 are wild caught fish and high demand for omega 3 has led to concerns regarding overfishing and harm to aquaculture. In 2011, Nuseed first collaborated with the Commonwealth Scientific and Industrial Research Organisation (CSIRO) and the Grains Research and Development Corporation (GRDC) in Australia to develop canola seed with a unique profile that includes long-chain omega-3 fatty acids. It got approval from the US to cultivate omega -3 canola in 2018 and now Australian and Canadian regulators have granted approval for the seed to be used as feed and for human consumption. In April 2021, the US Food and Drug Administration (FDA) announced that it expects to complete the food safety evaluation of the canola seed in the coming weeks and as of now, it had no questions about the safety.
Nuseed has plans to ramp up the production of canola and commercialize it once all approvals are granted. This invention will significantly expand the global supply of omega-3 sources and is expected to be a major new revenue source for Nufarm.

2. Launching of NUCROP with Crop.Zone will help secure organic weed control market: In January, 2021, Nufarm announced partnership with CROP.ZONE, a German agriculture-tech start-up to launch NUCROP – Hybrid Electric Crop Protection. It is currently available to farmers and contractors in Germany, France, Belgium and Netherlands. The venture offers a sustainable alternative to weed management. By pre-treating plants with a conductive liquid, acceptable for organic use, and then applying electrical charge, the solution can control weeds with a very high degree of efficiency and lower energy consumption than conventional weeding technologies. These solutions are available at competitive prices and offer an alternative to chemical weed control. NUCROP is also developing other uses for its technology that will be available to farmers shortly. This alternative is especially useful to crops where chemical usage has been lowered and with increasing regulations against several agrochemicals, this innovation is likely to see high demand in the industry.

The remaining section under "Opportunity"is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Bayer
  • BASF
  • Yara International
  • Compass Minerals
  • Sumitomo Chemicals
  • UPL
  • Adama Ltd.

Major Brands :

  • Nuseed Pty. Ltd.
  • Croplands Equipment Pty. Ltd.
  • Nugrain Pty. Ltd.
  • Richardson Seeds Ltd.
  • Nutrihealth Pty. Ltd.
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References used in Nufarm SWOT & PESTLE Analysis Report

1. Investor Centre - https://nufarm.com/investor-centre/
2. Global Business - Nuseed Value Chains Adding Value for Each Participant and at Every Step - https://nuseed.com/our-global-business/nuseed-value-chains/
3. Sustainability Reports - https://nufarm.com/sustainability/
4. Nuseed Carinata now a listed feedstock for CORSIA Sustainable Aviation Fuels - https://nufarm.com/announcements/nuseed-carinata-now-a-listed-feedstock-for-corsia-sustainable-aviation-fuels/
5. First land-based omega-3 - https://nuseed.com/us/omega-3_beyondyield/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2021). Nufarm SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/nufarm/ [Accessed 13 Jun, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Nufarm SWOT and PESTLE Analysis has been conducted by Medha Sinha and reviewed by senior analysts from Barakaat Consulting.

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