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O2 Holdings Limited SWOT & PESTLE Analysis

ID : 521190453| Apr 2022| 21 pages

COMPANY PROFILE -O2 Holdings Limited

Business Sector :Telecommunications

Operating Geography :The UK, Europe

About O2 Holdings Limited :

O2 is Telefónica UK Limited's commercial brand and a British telecommunications services company based in Slough, England. Cellnet (O2) was established on January 7, 1985, as a 60:40 joint venture between BT Group and Securicor. Telefónica, a Spanish telecoms corporation, purchased O2 plc in 2006 and on June 1, 2021, O2 and Virgin Media legally combined to establish Virgin Media O2, a joint venture between Telefonica and Liberty Global. The corporation has 48 million internet, mobile, TV, and home phone connections in the United Kingdom. Its fixed network currently serves 15.6 million premises, as well as a mobile network that provides 4G service to 99 per cent of the country's population and 5G service to more than 300 towns and cities. The company helps the government as well as small and large businesses. This comprises a wide range of managed connectivity services and flexible working capabilities, as well as security, data insight, 5G private networks, cloud solutions, and wholesale services to other operators and partners. Virgin Media O2 announced on February 2022 that it expanded its ultrafast gigabit network to tens of thousands of Cricklewood residences.
The USP of O2 Holdings Limited lies in its being the premier digital communications firm with the highest customer satisfaction of any mobile carrier. The mission statement of O2 Holdings Limited reads, "At O2 it's our responsibility to be there for our customers, providing fantastic connectivity and the best value while maintaining the industry's leading customer service. We're all about providing technology that creates new, exciting and personal experiences for more than 35 million people".

O2 Holdings Limited Revenue :


Euro 5962 million - FY ending 31st December 2020 (y-o-y reduction 4.4%)
Euro 6235 million - FY ending 31st December 2019

Competitive Analysis of O2 Holdings Limited

SWOT
PESTLE
The SWOT analysis for O2 Holdings Limited is presented below in a matrix followed by the detailed analysis report:
Strengths
Weaknesses
1. One of the largest telecom and entertainment companies in the UK with 45 million + subscribers.
2. Partnership with big brands boosts brand value.
3. Won the award for “Most Reliable Network” for the last three years.
1. Network speed allegedly not as good as competitors in the industry
Opportunities
Threats
1. Merger with Virgin Media creates a chance to become industry leader.
2. 5G networking spreading fast globally
3. EU-UK roaming charges has potential for giving a competitive edge.
4. Increasing spread of gigabit broadband coverage across UK.
1. Changing data protection and privacy regulations will require revamped operations.
2. Covid – 19 continues to cause supply chain issues.
3. On-going investigation for bribery will disrupt operations and may harm brand value.
4. UK’s telecommunication industry is one of the most competitive in the world.
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of O2 Holdings Limited

Strength

1. One of the largest telecom and entertainment companies in the UK with 45 million + subscribers: While O2 was one of the biggest telecommunication companies in the UK earlier; after its merger with Virgin Media in June 2021, it has become the biggest player in the market. As of the third quarter of 2021, Virgin Media O2 (VMO2) has 47 million UK connections across broadband, mobile, TV and home phone. Their own fixed network currently passes over 15.5 million premises alongside a mobile network that covers 99% of the nation’s population with 4G, and almost 200 towns and cities with 5G services. They employ around 18000 people and have more than 430 retail stores. The company has committed to investing around 10 billion pounds in the UK over the next ten years. Its 5G and gigabit broadband plans have ensured fast future expansion of the company as well.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

1. Changing data protection and privacy regulations will require revamped operations: Following Brexit, the UK government invited proposals for its own laws on data protection since EU’s General Data Protection Regulation (GDPR) law was no longer binding on it. The Telecommunications (Security) Bill gives the UK government new powers to boost the security of telecommunication services. With the rise in Internet of Things (IoT), the regulations for security have also increased. The government plans to set a secondary legislative body to delegate defining the actions taken by telecommunication companies. While these rules are set in place to protect public’s privacy, their compliance involve significant costs and work on the behalf of telecommunication companies. Non-compliance of these rules will bear penalties and the company needs to ensure that they adhere to all laws to avoid investigation and run the risk of losing public trust.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Giffgaff
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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References used in O2 Holdings Limited SWOT & PESTLE Analysis Report

1. Hello, we’re Virgin Media O2 - https://news.virginmediao2.co.uk/about-us/
2. EE vs O2: which is better? - https://www.comparemymobile.com/buy/phones/networks/reviews/ee-vs-o2/
3. O2's 5G network reaches customers in over 150 UK towns and cities as rollout continues at pace - : https://news.o2.co.uk/press-release/o2s-5g-network-reaches-customers-in-over-150-uk-towns-and-cities-as-rollout-continues-at-pace/
4. Virgin Media O2 confirms no EU roaming charges for customers - https://news.virginmediao2.co.uk/virgin-media-o2-confirms-no-eu-roaming-charges-for-customers/
5. 2021 H2 Sees UK Coverage of Gigabit Broadband Hit 65.3 Percent - https://www.ispreview.co.uk/index.php/2022/01/2021-h2-uk-coverage-of-gigabit-broadband-hits-65-3-percent.html
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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O2 Holdings Limited SWOT and PESTLE analysis has been conducted by Medha Sinha and reviewed by senior analysts from Barakaat Consulting.

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