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Ocado SWOT and PESTLE Analysis

ID : 52309353| May 2023| 18 pages

COMPANY PROFILE -Ocado

Business Sector :Retail, Online Food and Grocery

Operating Geography :United Kingdom, Europe, Global

About Ocado :

Ocado Group plc is a United Kingdom-based online grocery retailer, headquartered in Hatfield, Hertfordshire, England. Ocado was founded in April 2000 by Jonathan Faiman, Jason Gissing and Tim Steiner, former merchant bankers with Goldman Sachs. Ocado was launched in January 2000 as a concept and started trading as a business in partnership with Waitrose in January 2002. The corpus of this corporate, along with its subsidiaries, centres on retailing and distribution of high quality FMCG commodities within the United Kingdom. Ocado's product line boasts of own brand groceries from the Waitrose supermarket chain, a range of Carrefour's products and an array of name brand groceries and other items. The company got listed on the London Stock Exchange in July 2010 and is currently a member of the FTSE 250 Index. Ocado has about 19,000 employees as of 2021. To hasten the creation of intelligent asset handling systems for the Ocado Smart Platform, the Ocado Group has announced its intention to acquire materials handling robotics startup Myrmex Inc for an estimated €10.2 million and the acquisition is anticipated to be finished by June, 2022.

The USP of Ocado is that it is a unique and completely independent online grocer wholly focused on the home delivery of high-quality food, drink and household goods. Ocado’s mission is “To change the way the world shops, for good. We are changing the way the world shops, permanently and for the better” with a vision “To be the undisputed leader and global partner of choice in providing technology and automation solutions for grocery retail and beyond”.

Ocado Revenue :


£ 2,499 million – FY ending 28th November 2021
£ 2,332 million – FY ending 29th November 2020

Competitive Analysis of Ocado

SWOT
PESTLE
The SWOT analysis for Ocado is presented below:
Strengths
Weaknesses
1. Strong technology platform and proprietary software
2. Ocado’s expansion of own brand range
3. Competitive pricing and wide range of grocery on offer
4. Partnerships with leading retail brands in UK and Europe
5. Strong alliance with Kroger leading to opening of CFCs
1. Operations dependent on revolving credit facilities and debt
2. Exposure to a single market and relatively small scale considering the overall UK grocery market
Opportunities
Threats
1. Expansion by replicating the business model in other lucrative European markets
2. Technology investments to enhance capabilities and competitive advantage
3. Licensing of robotics enabled automated warehouse platform
4. A large and growing opportunity for OSP
5. Moving towards investment in Autonomous mobility
1. Competition from online retail giants such as AmazonFresh
2. Intense price-wars across grocery retail sector eroding margins
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Ocado

Strength

1. Strong technology platform and proprietary software: Ocado has unique end-to-end operating solution with its own proprietary technology, Ocado Smart Platform which supports its online retail operations as well as of its partners such as Morrisons. The platform provides customizable solutions depending on the retailer-partner’s specific requirements. Other features such as general merchandise, loyalty schemes or grocery range extensions can also be integrated into the platform. Online is forecast to be the fastest growing channel in UK grocery segment and as the retail business grows the platform can be scaled whilst achieving cost efficiencies. Ocado is well positioned to ride the growth and the company is implementing continuous incremental innovations on the Ocado Smart Platform in a “live retail” environment to further drive efficiencies for its customers and partners. 2. Ocado’s expansion of own brand range: Over the last few years, Ocado has majorly focused on developing and expanding its own in-house brand and private labels to strengthen its brand presence. Further according to the Rabobank, which is a food and agro-focused organization, frozen food will be the next growth driver in online grocery. In line with trend, Ocado also launched its own frozen food range in 2015. In 2021, Ocado successfully launched operations for its partners Kroger and new CFCs for ORL and ICA while scaling the Ocado Smart platform globally at a rapid rate. The International Solutions segment started to recognize material revenues for the first time; £66.6 million, up 301 percent from the previous year, as the global roll-out of OSP picked up. The fee revenue for UK Solutions and Logistics increased by 28% to £149.7 million as we continued to assist our UK partners in realizing their aspirations for accelerated growth. The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Brands :

  • Ocado
  • Fetch
  • Sizzle
  • Fabled
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TABLE OF CONTENTS
DELIVERY AND FORMAT
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References used in Ocado SWOT & PESTLE Analysis Report

1. Annual Report - https://www.ocadogroup.com/media/qwlchfvz/ocado-group-annual-report-2021-full.pdf
2. Ocado - https://en.wikipedia.org/wiki/Ocado
3. Press Releases - https://www.ocadogroup.com/media/press-releases/
4. Ocado Group extends partnership with Groupe Casino in France - https://www.retail-insight-network.com/news/ocado-group-groupe-casino/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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In-text: (SWOT & PESTLE.com, 2024)

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Ocado SWOT and PESTLE Analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.

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