Find comprehensive SWOT and PESTLE research reports across industries globally

Holistic Analysis Customized Solutions Top Quality

Please Enter Correct Data! X
Thanks for downloading our report! X
Check your email for the requested analysis report.
Be sure to place support@swotandpestle.com on your approved senders list to prevent emails from going into spam.
Thanks for downloading our sample report! X
Check your email for the requested sample analysis report.
You can also download it here.
Get The Free Sample Complete
SWOT & PESTLE Analysis Report
This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. We also guarantee that you cannot find matched quality at such competitive and economic pricing.
Great quality, Affordable pricing X

As a leading strategy research portal we invest deep to produce imperial quality reports that can help corporate professionals, academicians and students take their research forward and set a benchmark for high standard business research. The cost for reports has been kept minimal to just cover our operational and maintenance costs although the mission is not to reap monetary benefits. We look forward to your support.

Get Your Free Summary Copy of the
SWOT & PESTLE Analysis Report
Get the summary SWOT & PESTLE.com report delivered straight to your email inbox for free.
Our insightful and holistic reports have helped corporate,academia and researchers to take their research forward. Like us on Facebook to stay updated with the latest published SWOT & PESTLE Report.

Ocado SWOT and PESTLE Analysis

ID : 52309353 | Apr 2018 | 13 pages

COMPANY PROFILE - Ocado

Business Sector : Retail, Online Food and Grocery

Operating Geography : Europe, United Kingdom

About Ocado : Ocado Group plc is a United Kingdom-based online grocery retailer, headquartered in Hatfield, Hertfordshire, England. The corpus of this corporate, along with its subsidiaries, centres on retailing and distribution of high quality FMCG commodities within the United Kingdom. Ocado's product line boasts of own brand groceries from the Waitrose supermarket chain, a range of Carrefour's products and an array of name brand groceries and other items. The company got listed on the London Stock Exchange in July 2010 and is currently a member of the FTSE 250 Index. Ocado has about 12,000 employees as of November, 2016.

Ocado Revenue : £ 1,271 million – FY 27 November 2016

Competitive Analysis of Ocado

The SWOT analysis for Ocado is presented below:
Strengths
Weaknesses
1. Strong technology platform and proprietary software
2. Ocado’s expansion of own brand range
3. Competitive pricing and wide range of grocery on offer
4. Partnerships with strong brands such as Morrisons, Waitrose and Carrefour
1. Operations dependent on revolving credit facilities and debt
2. Exposure to a single market and relatively small scale considering the overall UK grocery market
Opportunities
Threats
1. Expansion by replicating the business model in other lucrative European markets
2. Technology investments to enhance capabilities and competitive advantage
3. Licensing of robotics enabled automated warehouse platform
1. Brexit may cause economic slowdown reducing consumer spending
2. Competition from online retail giants such as AmazonFresh

* By clicking on "Buy Now" you agree to accept our "Terms and Conditions."
Safe and secure payments

Detailed SWOT Analysis of Ocado

 

Strength

1. Strong technology platform and proprietary software: Ocado has unique end-to-end operating solution with its own proprietary technology, Ocado Smart Platform which supports its online retail operations as well as of its partners such as Morrisons. The platform provides customisable solutions depending on the retailer-partner’s specific requirements. Other features such as general merchandise, loyalty schemes or grocery range extensions can also be integrated into the plaform. Online is forecast to be the fastest growing channel in UK grocery segment and as the retail business grows the platform can be scaled whilst achieving cost efficiencies. Ocado is well positioned to ride the growth and the company is implementing continuous incremental innovations on the Ocado Smart Platform in a “live retail” environment to further drive efficiencies for its customers and partners.

The detailed Strength, Weakness, Opportunity, Threat - SWOT Analysis Report along with Political, Economic, Social, Technological, Legal and Environmental - PESTLE Analysis Report is available only in the 'Complete Report' on purchase.

The PESTLE/PESTEL Analysis for Ocado is presented below:
Political
Economical
1. Impact of Brexit on food prices
2. Political uncertainty leading to slowdown in investment spending
1. Slowing economy may adversely impact Ocado’s business
2. Intense price-wars across grocery retail sector eroding margins
3. Grocery industry experiencing input cost inflation
Social
Technological
1. Increase in consumer focus on organics and healthy eating
2. Efficient business model minimizing food waste
1. Ocado leveraging Robotics, Big data and Artificial Intelligence
2. Strong online interface driving customer experience
Legal
Environmental
1. Strong compliance standards and audits for suppliers 1. Investments in electric powered vans as part of the delivery fleet
2. Organization-wide commitment to sustainability
* By clicking on "Buy Now" you agree to accept our "Terms and Conditions."
Safe and secure payments

Detailed PESTLE Analysis of Ocado

 

Social

1. Increase in consumer focus on organics and healthy eating: There is an increasing consumer focus on healthy eating and organic food products even if it means paying extra as the importance of health and wellness concerns continue to rise. According to industry research the market for healthy food is estimated to reach $1 trillion by 2017. Consumers who are allergic to certain food substances also prefer to consume gluten-free and non-GMO foods. Ocado can capitalize of this trend and offer a comprehensive portfolio of healthy food and organics including plant based protein products such as non-dairy milks (soy, coconut, and hazelnut milks) which are in increasing demand and viewed as healthy options by consumers.

2. Efficient business model minimizing food waste: Food waste is a problem in the retail industry that attracts significant social and media attention. Supermarket chains have been seen as the villains as they are majorly responsible for food wastage due to inefficient supply chains, improper storage and overstocking. With customers also becoming aware on this issue, retailers need improve their image as socially responsible organizations. Ocado has embarked on multiple initiatives to tackle this menace. It has increased automation within its infrastructure which enables lower product waste. Ocado has also teamed up with Waste and Resource Action Programme (WRAP) to reduce food wastage and focus on recycle initiatives. The retailer reported a low product waste of 0.7% in FY16 which is supposed to be the most efficient in the food retail sector. It also reportedly donated 206 tonnes to food bank partners in 2016. The company has also partnered with Ecometrica so that it can publish centralised waste data in 2017.

The detailed Political, Economic, Social, Technological, Legal and Environmental - PESTLE Analysis Report along with Strength, Weakness, Opportunity, Threat - SWOT Analysis Report is available only in the 'Complete Report' on purchase.

* By clicking on "Buy Now" you agree to accept our "Terms and Conditions."
Safe and secure payments

Check out analysis of other relevant companies

Copyrights and Disclaimer

Ocado SWOT and PESTLE Analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.

Copyright of Ocado SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.