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Ooredoo SWOT & PESTLE Analysis

ID : 52187353 | Oct 2017

OVERVIEW

Name of the Company: Ooredoo

Business Sector: Telecom

Operating Geography: Middle East, Global

About the Company: Ooredoo is a leading Qatari telecommunications company with international presence North Africa, the Middle East and Southeast Asia markets. It was established as Qtel in 1987 and is based out of Doha, Qatar. It was established in 1987 and is publicly traded with majority shareholding with the Qatari government. It currently employs more than 17,000 people.

Revenue: QAR 32.5 billion (FY ending 31st Dec 2016)

SWOT & PESTLE Analysis

The SWOT analysis for Ooredoo is presented below:
Strengths
Weaknesses
1. Market leader in Qatar with best in class service offerings compared to regional and global peers
2. Data leader in its markets with 4G technologies available in Ooredoo’s eight out of ten key markets
3. Strong customer growth in emerging markets like Myanmar and Indonesia
1. Ooredoo total group debt on the higher side after issuance of bonds
Opportunities
Threats
1. Launch of 4K TV services by Ooredoo has potential to revolutionise the entertainment segment with and end-to-end digital experience
2. The FIFA football world cup to be held in Qatar in 2022 will bring in significant investments and tourism which will also a boost to Ooredoo
1. Challenging political and business environment in Ooredoo’s markets like Iraq, Tunisia and Palestine.
2. Terrorist attacks in Europe and instability in Middle East increase geo-political risks which may dampen investment climate
3. Ooredoo’s success depends on Qatari economy which in turn is dependent on oil prices which have been quite volatile
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References

1. Ooredoo Annual Report 2016: http://ooredoo.com/wp-content/uploads/2017/03/Ooredoo-Annual-Report-2016-EN.pdf

2. Ooredoo Corporate Presentation: http://ooredoo.com/uploads/pdf/Ooredoo_Group_1H_2016_Results_Investor_Presentation_final_updated.pdf

3. Ooredoo CSR: http://www.ooredoo.com.mm/en/AboutUs/Community/Respecting-the-environment.aspx  

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The PESTLE analysis for Ooredoo is presented below:
Political
Economical
1. Enjoys political support and financial patronage by Qatar Investment Authority as it is state owned
2. Political uncertainty and tensions in counties like Iraq, Tunisia, Myanmar can affect operations
1. Ooredoo has the potential to promote premium offerings in Qatar which has one the highest per capita GDP globally
2. Ooredoo’s long term success depends on Qatari economy which in turn is dependent on oil prices which have been quite volatile in the last two years.
Social
Technological
1. Changing consumer
2. Regionalisation
3. Creating trust and taking responsibility
3. More emphasis on traditional banking
1. Foray into cloud and IoT services leveraging its established data center in Doha will open up new growth opportunities
2. Activation of undersea cable by Ooredoo in 2017 will substantially improve data transmission in the region
Legal
Environmental
1. Accusations on Ooredoo by Qatar’s Communications Regulatory Authority (CRA) for uncompetitive practices and restricted access1. Ooredoo has priority focus on innovative energy sources to power tower sites to mitigate environmental impact
2. Ooredoo ‘s foray into smart technology will support projects like Qatar rail and Doha Smart City which will bring in environmental benefits
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References

1. Ooredoo Annual Report 2016: http://ooredoo.com/wp-content/uploads/2017/03/Ooredoo-Annual-Report-2016-EN.pdf

2. Ooredoo Corporate Presentation: http://ooredoo.com/uploads/pdf/Ooredoo_Group_1H_2016_Results_Investor_Presentation_final_updated.pdf

3. Ooredoo CSR: http://www.ooredoo.com.mm/en/AboutUs/Community/Respecting-the-environment.aspx  

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