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Ooredoo SWOT & PESTLE Analysis

ID : 52187353| Nov 2019| 15 pages

COMPANY PROFILE -Ooredoo

Business Sector :Telecom

Operating Geography :Middle East, Global

About Ooredoo :

Ooredoo is a leading international Qatari telecommunications company with international presence North Africa, the Middle East and Southeast Asia markets. It was established as Qtel in 1987 and is based out of Doha, Qatar. It was established in 1987 and is publicly traded with majority shareholding, approximately 69% with the Qatari government, 10% by UAE and the remaining 21% by public. Initially launched as a telephony company Ooredoo rapidly grew to become one of the largest telecommunications provider in Qatar offering trending technologies to the State like mobile, broadband, content, TV and fiber services. It currently employs more than 17,000 people. They connect 138 million customers across 12 markets globally (as of Dec 2016). Ooredoo features on the Qatar Stock Exchange and the Abu Dhabi Securities Exchange.

Ooredoo Revenue :


QAR 29,927 million - FY ending 31st Dec 2018 (y-o-y growth - 8.3%)
QAR 32,646 million - FY ending 31st Dec 2017

Ownership / Major shareholders :


As of April 2018, the major shareholders of the company are as follows –
1) Qatar Holding LLC (Direct State of Qatar) (51.7%)
2) General Retirement & Pension Authority of Qatar (Qatari Government Related Entities) (16.57%)
3) Abu Dhabi Investment Authority (Investment Management) (10.0%)
4) Military Pension Fund (1.82%)
5) The Vanguard Group, Inc. (0.88%)

Competitive Analysis of Ooredoo

SWOT
PESTLE

The SWOT analysis report of Ooredoo presents the internal analysis and external analysis of the Company with insightful details of the current market position and future growth strategy of Qatar's most popular telecom player. This telco operates in 12 markets globally and has already launched 4G in 8 markets and 5G in its home State. The SWOT analysis of Ooredoo essays the detailed business case of Ooredoo with insights into its strengths, weaknesses, opportunities and threats. Its competitive advantage lays in its well established brand which consumers can easily connect to and diversified offerings which are keeping pace with advanced technology. With a strong financial portfolio underlining a prudent business strategy of upgrading infrastructure and catering to changing customer needs in this competitive telecommunication industry, Ooredoo is well on its way to set a benchmark and carve a niche of its own in the digital ecosystem. The internal analysis and external analysis of Ooredoo is presented below in a matrix.

Strengths
Weaknesses
1. Strong growth and brand value
2. Market leader in Qatar with best in class service offerings compared to regional and global peers
3. Data leader in its markets with 4G technologies available in Ooredoo’s eight out of ten key markets
4. Strong customer growth in emerging markets like Myanmar and Indonesia
5. Enjoys Qatari Government Support
1. Ooredoo total group debt on the higher side after issuance of bonds
2. Political interference can be a major factor interfering with business decisions
Opportunities
Threats
1. Launch of 4K TV services by Ooredoo has potential to revolutionize the entertainment segment with end-to-end digital experience
2. The FIFA football world cup to be held in Qatar in 2022
3. Scope for injecting venture capital for supporting huge investments needed for upgrading infrastructure.
4. Growth using merger and acquisitions
5. Emerging markets have growing demand with growing economy
1. Challenging political and business environment in Ooredoo’s markets like Iraq, Tunisia and Palestine.
2. Terrorist attacks in Europe and instability in Middle East
3. Impact of the regional blockade by GCC other countries
4. Ooredoo’s success depends on Qatari economy which in turn is dependent on oil prices which have been quite volatile
5. Cut throat competition which exerts pricing pressures
6. Rapidly changing technology which demands capital investment
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Detailed SWOT Analysis of Ooredoo

 

Strength

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Weakness

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Opportunity

1. Launch of 4K TV services by Ooredoo has potential to revolutionize the entertainment segment with end-to-end digital experience: Ooredoo launched a new TV service which is a first of its kind in the entire region coming with crystal clear 4K image resolution. Ooredoo TV as it is called, replaced the older legacy offering of Mozaic TV, includes utility apps, digital content, time-shift TV, live streaming and services, video-on-demand (VOD) services. This service is available on a self-install basis to the 2.6 lac homes in Qatar that have already been installed with Ooredoo fibre and empowers them with unparalleled unlimited access to digital content. Ooredoo TV is available now via Ooredoo Shops and Starlink, TechnoBlue and Jumbo kiosks. The service comes with no upfront or device fees and no ongoing contracts. Ooredoo has partnered with Huawei to supply technology for this service. There is ample scope for expanding this service to other markets and also growing this indigenously.

2. The FIFA football world cup to be held in Qatar in 2022: Major sporting events like the FIFA football world cup, to be held in Qatar in 2022, is a major opportunity for the telecom major to skyrocket its subscriber base. The event will bring in significant investments and tourism which will also a boost to Ooredoo. The company can launch a special mobile portal for the FIFA World cup like it did in 2014 to host exclusive content, social media engagements, promotions etc. to share experiences of the exciting matches. Besides it can tie up with its global brand ambassador Lionel Messi, to create Group-wide competitions like “Simply Do Wonders” which saw phenomenal success to become the most watched campaign on a branded channel across the Arab World.
Scope for injecting venture capital for supporting huge investments needed for upgrading infrastructure: As the telecommunications industry faces the challenge of upgrading infrastructure with rapidly changing technology, there is a persistent demand for capital investment. Technology advancements happen speedily and there is an ever growing need to keep pace with latest technology in order to thrive in this competitive market. With strong growth and stable credit ratings, Ooredoo can attract good venture capital which can be ploughed for growth and development.

3. Growth using merger and acquisitions: In May 2016, the Ooredoo Group acquired Fast Telecommunications Company W.L.L, Kuwait (FASTtelco), through an acquisition of 100% equity interest (ordinary equity shares) for a total consideration of QR 132,612 thousand. Ooredoo is also eyeing acquisition of a Company from Information and Communications Technology (ICT) domain to boost enhancement of its technology. They have invested prudently in building the Data Centre and would like to bring matched skills on the table to speed up innovation.

4. Emerging markets have growing demand with growing economy: As Majority of the markets for Ooredoo are emerging markets, there is ample scope for market penetration and growing customer base. For instance in Myanmar, mobile penetration doubled in almost 2 years since 2013, where Ooredoo's market share is 19% and with 5 million subscribers it is leading the 4G market with 54% of the user base. As these are growing economies, the markets are quite unsaturated and hungry for growth. Ooredoo can capitalize growth in these emerging economies.

Threat

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Major Competitors :

  • Turtle Telecom
  • Telkom
  • Malomatia
  • Mobily
  • Du
  • Zain
  • Viva

Major Brands :

  • Ooredoo Qatar
  • Asiacell
  • NMTC
  • Indosat Ooredoo
  • Ooredoo Oman
  • Ooredoo Myanmar

Key Business Segments / Diversification :

Ooredoo
mobile and fixed telecommunication multimedia intra city and inter city leased lines
broadband Internet leased lines Wireless Cellular
data communication Internet services
MPLS IPVPN

Recent Acquisition / Mergers / Alliance / Joint Ventures / Divestitures :

Open Table Preview
Name
Business Segment
Year
Type
Objective/Synergy Achieved
FASTtelcoTelecommunications2016AcquisitionThrough this KWD11 million (USD36 million) deal, Ooredoo could provide its customers with new products and services as well as well better service delivery due to improved infrastructure.
Source: Company website and other reliable sources. The detailed table is available in the Complete Report.
SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
References used in Ooredoo Analysis Report

1. Ooredoo Website - https://www.ooredoo.qa/portal/OoredooQatar/home

2. Ooredoo Annual Report 2018 - https://www.ooredoo.com/reports-files/Ooredoo-Group-AR18-English.pdf

3. Ooredoo Annual Report 2017 - https://www.ooredoo.com/wp-content/uploads/2018/11/Ooredoo-Group-AR17-English.pdf

4. Ooredoo Group announced Revenue of QAR 30 billion for FY 2018 - https://www.ooredoo.com/en/media/news_view/ooredoo-group-announced-revenue-of-qar-30-billion-for-fy-2018/

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Ooredoo SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2020). Ooredoo SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/ooredoo/ [Accessed 29 Mar, 2020].

In-text: (SWOT & PESTLE.com, 2020)

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Ooredoo SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting.

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