COMPANY PROFILE -Ooredoo
Business Sector :Telecom
Operating Geography :Qatar, Middle East, Global
About Ooredoo :
Ooredoo is a leading international Qatari telecommunications company with international presence in North Africa, the Middle East and Southeast Asia markets. It was established as Qtel in 1987 and is based out of Doha, Qatar. It was established in 1987. Initially launched as a telephony company Ooredoo rapidly grew to become one of the largest telecommunications providers in Qatar offering trending technologies to the State like mobile, broadband, content, TV and fiber services. Ooredoo features on the Qatar Stock Exchange and the Abu Dhabi Securities Exchange. It has more than 121 million users worldwide as of 2021, and was the first operator to provide commercial 5G services anywhere in the world in Qatar. The company rose to prominence on a global scale by serving as the 2021 Qatar Grand Prix's title sponsor. As of early 2023, Ooredoo employed over 16,000 people.
Ooredoo’s USP lies in it being the largest telecom providers in Qatar. Ooredoo’s mission is “to empower our customers to access and enjoy the best of the Internet in a way that is personal and unique to them.”
Ooredoo Revenue :
QAR 30 billion - FY ending 31st Dec 2021 (y-o-y growth 4%)
QAR 28.9 billion - FY ending 31st Dec 2020
Competitive Analysis of Ooredoo
The SWOT analysis report of Ooredoo presents the internal analysis and external analysis of the Company with insightful details of the current market position and future growth strategy of Qatar's most popular telecom player. This telco operates in 12 markets globally and has already launched 4G in 8 markets and 5G in its home State. The SWOT analysis of Ooredoo essays the detailed business case of Ooredoo with insights into its strengths, weaknesses, opportunities and threats. Its competitive advantage lays in its well established brand which consumers can easily connect to and diversified offerings which are keeping pace with advanced technology. With a strong financial portfolio underlining a prudent business strategy of upgrading infrastructure and catering to changing customer needs in this competitive telecommunication industry, Ooredoo is well on its way to set a benchmark and carve a niche of its own in the digital ecosystem. The internal analysis and external analysis of Ooredoo is presented below in a matrix.
| Strengths | Weaknesses |
1. Strong growth and brand value
2. Market leader in Qatar with best-in-class service offerings compared to regional and global peers
3. Data leader in its markets with 4G technologies available in Ooredoo’s eight out of ten key markets
4. Strong customer growth in emerging markets like Myanmar and Indonesia
5. Enjoys Qatari Government support
6. First telecom operator in Qatar to offer Google Pay in Ooredoo app
| 1. Political interference can be a major factor interfering with business decisions
2. Closure of Myanmar business due to low revenues
|
| Opportunities | Threats |
1. Launch of 4K TV services by Ooredoo has potential to revolutionize the entertainment segment with end-to-end digital experience
2. The FIFA football world cup held in Qatar in 2022
3. Scope for injecting venture capital for supporting huge investments needed for upgrading infrastructure.
4. Growth using merger and acquisitions
5. New store opening to enhance customer service
| 1. Terrorist attacks in Europe and instability in Middle East
2. Ooredoo’s success depends on Qatari economy which in turn is dependent on oil prices which have been quite volatile
3. Cut throat competition which exerts pricing pressures
4. Rapidly changing technology which demands capital investment
|
On purchase the Ooredoo SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.
Detailed SWOT Analysis of Ooredoo
Strength
This section is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
1. Launch of 4K TV services by Ooredoo has potential to revolutionize the entertainment segment with end-to-end digital experience: Ooredoo launched a TV service which is a first of its kind in the entire region coming with crystal clear 4K image resolution. Ooredoo TV as it is called, replaced the older legacy offering of Mozaic TV, includes utility apps, digital content, time-shift TV, live streaming and services, video-on-demand (VOD) services. This service is available on a self-install basis to the 2.6 lac homes in Qatar that have already been installed with Ooredoo fibre and empowers them with unparalleled unlimited access to digital content. Ooredoo TV is available now via Ooredoo Shops and Starlink, TechnoBlue and Jumbo kiosks. The service comes with no upfront or device fees and no ongoing contracts. Ooredoo has partnered with Huawei to supply technology for this service. There is ample scope for expanding this service to other markets and also growing this indigenously.
2. The FIFA football world cup held in Qatar in 2022: Major sporting events like the FIFA football world cup, held in Qatar in 2022, which was a major opportunity for the telecom major to skyrocket its subscriber base. The event brings in significant investments and tourism which boosted the growth of Ooredoo. On November 8, Ooredoo Qatar was announced as the FIFA World Cup Qatar 2022 and FIFA Arab Cup Qatar 2021's official Middle East & Africa telecoms provider. Statistics reveal that after 48 games have been played, 2.46 million fans have enjoyed the games at the eight venues. 533 TB of mobile data and 136 TB of Wi-Fi use in and around the stadiums total around 533 TB. 58.6% of data was sent over the 4G network at up to 20Mbps, while 39.9% was sent via Ooredoo's cutting-edge 5G network at rates up to 240Mbps. While during the tournament, roaming was utilised by 434,000 spectators. A staggering 7.5 million phone calls were placed, with 62.9% of them being made via VoLTE and a 99.95% call setup success rate.
The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE/PESTEL analysis report for Ooredoo demonstrates the various challenges faced by this telco in political, environmental, social, economic, technological, legal and environmental ecosystems. The external analysis of Ooredoo essays in detail the significant factors which impact the macro-environment of the telecom industry for this Qatari operator who is posed to face challenges with sliding oil prices as 69% stake is held by the State. Civil unrests and terrorism also threatens to weaken its growth in counties like Iraq, Palestine and Tunisia. Ooredoo is shifting its strategy from high investment portfolios to strengthening and upgrading its existing infrastructure to better cater to consumer needs in a highly competitive telecommunications industry. The analysis for the external environment of Ooredoo is presented in a matrix followed by the complete Pestle Analysis report.
| Political | Economical |
1. Myanmar political unrest led to closure of telecoms
2. Blockade on Qatar made it more independent and resilient
| 1. Qatar having one the highest per capita GDP globally
2. Slowdown fears in the Qatari economy due to oil price fluctuations
|
| Social | Technological |
1. Growing demand for online video content
2. Qatarisation remains a key priority for Ooredoo
| 1. Cloud and IoT services opening up open up new growth opportunities |
| Legal | Environmental |
| 1. Accusations on Ooredoo by Qatar’s Communications Regulatory Authority (CRA) | 1. Priority focus on innovative energy sources to mitigate environmental impact
2. Ooredoo’s foray into smart technology to bring in environmental benefits
|
On purchase the Ooredoo SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.
Detailed Pestle Analysis of Ooredoo
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
1. Priority focus on innovative energy sources to mitigate environmental impact: Ooredoo has focused on innovative energy sources to power tower sites to mitigate environmental impact. The company has collaborated with Cummins in Myanmar to deploy hybrid power systems which will optimize capital expenditure and lower total cost of ownership The innovative power solutions include solar hybrid and battery hybrid power sources to cell-tower sites. This will result in lowering of carbon footprint from the tower operations and thus mitigate environmental impact.
The remaining section under "Environmental" is available only in the 'Complete Report' on purchase.
Major Competitors :
- Turtle Telecom
- Telkom
- Malomatia
- Mobily
- DU
- Zain
- Viva
Major Brands :
- Ooredoo Qatar
- Asiacell
- NMTC
- Indosat Ooredoo
- Ooredoo Oman
- Ooredoo Myanmar
On purchase the Ooredoo SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 4 hours might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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| Ooredoo Segmentation, Targeting and Positioning (STP) Analysis |
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References used in Ooredoo SWOT & PESTLE Analysis Report
1. Ooredoo Group announced revenue of QAR 30bln for FY 2021 - https://www.zawya.com/en/press-release/ooredoo-group-announced-revenue-of-qar-30bln-for-fy-2021-ngebt3ss
2. Ooredoo Becomes First Telecom Operator in Qatar to Offer Google Pay in Ooredoo App - https://www.ooredoo.qa/web/en/press-release/ooredoo-becomes-first-telecom-operator-in-qatar-to-offer-google-pay-in-ooredoo-app/
3. Ooredoo heading for Myanmar exit – report - https://www.lightreading.com/asia/ooredoo-heading-for-myanmar-exit-report/d/d-id/779126
4. Ooredoo Registers Record-Breaking Data Traffic, Hundreds of Thousands of Voice Calls in First 48 Matches of FIFA World Cup Qatar 2022™ - https://www.ooredoo.qa/web/en/press-release/ooredoo-registers-record-breaking-data-traffic-hundreds-of-thousands-of-voice-calls-in-first-48-matches-of-fifa-world-cup-qatar-2022/
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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