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Origin Energy SWOT & PESTLE Analysis

ID : 52562053| Jun 2019| 15 pages


Business Sector :Energy

Operating Geography :Australia, Papua New Guinea, New Zealand, South Pacific

About Origin Energy :

Started in the year 2000, Origin Energy quickly captured the Australian markets and stands today as the no. 1 energy retailer of the nation. The company works in the domain of gas explorations, power generation and energy retailing, making its operations completely integrated. Prior to 2000, Origin Energy was a part of Australian conglomerate Boral Ltd. Origin Energy is a key player in Australia energy supply chain. Their gas exploration and production portfolio lie in Australia, New Zealand, and after 18 years in the industry, they underwent a rebranding and repositioning. Now, the company aims to deliver “good energy” to its customer at affordable prices.
Origin Energy’s vision statement per the company resources is to “Lead the transition to a cleaner, smarter and customer-centric energy future.”

Origin Energy Revenue :

Total Segment Revenue
A$ 14,344 million – FY ended 30 June 2018 (year-on-year growth of 6%)
A$ 13,558 million – FY ended 30 June 2017

Competitive Analysis of Origin Energy

The SWOT analysis for Origin Energy is presented below:
1. Integrated operations across the energy value chain
2. Strong market position in Australia
3. Continuous growth since inception
4. Customer centric approach
5. Strong measures for sustainability and reduction of emissions
1. Limited market presence
2. Infrastructure failures
1. Expansion in new markets
2. Technology innovations such as Smart Meters for energy efficiency
1. Increasing concerns for climate change
2. Strong competition across business segments
3. Fluctuation in oil prices
4. Uncertainty of resources
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Detailed SWOT Analysis of Origin Energy



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1. Expansion in new markets: To become a prominent player in the industry, Origin Energy has to boost its market presence in the world. The growing markets of Asia and developed markets of Europe and America can prove to be new markets for the company. With increasing disposable incomes and abundant natural resources, Asian countries like India and China can become flourishing markets for them. Countries closer to the equator can demonstrate strong potential in development of Solar Energy. This would also facilitate in completion of the 25% renewable energy goal of the company by 2020. With rising concern of customer about climate change in the west, they can also expand their renewable energy ventures in these countries. To ensure the market expansion, the company would require huge capital requirement. With increasing size, it would also have to take care of the change in the organization structure.

2. Technology innovations such as Smart Meters for energy efficiency: Energy systems across the globe are being improved with the use of smart metering systems that help in transforming energy use into a more reliable and secure energy supply. The Usage Buster rolled out by Origin is a step towards greater energy efficiency. It employs around 40,000 smart meter that help customers see the breakdown of their energy consumption. For commercial and industrial customers, the company is setting up an on demand-side management that shifts load to achieve potential electricity cost savings and improve customer experience.


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Check Out Analysis of Other Relevant Companies

References used in Origin Energy Analysis Report

1. Origin_2018_Annual_Report:

2. Origin – 2018 Sustainability Report:

3. 4 ways Origin is shaping the future of energy - panel discussion with CEO Frank Calabria:

4. Smart meters inspire 86% of people to take energy-saving actions:

5. Presentation by Origin CEO - Macquarie Australia Conference:

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Origin Energy SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & (2020). Origin Energy SWOT & PESTLE Analysis - SWOT & [online] Available at: [Accessed 04 Jun, 2020].

In-text: (SWOT &, 2020)

Copyrights and Disclaimer

Origin Energy SWOT and PESTLE analysis has been conducted by Shivangi Jaiswal and reviewed by senior analysts from Barakaat Consulting.

Copyright of Origin Energy SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions and Disclaimer for usage guidelines.

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Origin Energy SWOT & PESTLE Analysis
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