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Overstock SWOT and PESTLE Analysis

ID : 52960753| Feb 2023| 19 pages

COMPANY PROFILE -Overstock

Business Sector :Online Retail

Operating Geography :United States, North America, Global

About Overstock :

Overstock.com, Inc. is an American online retailer, headquartered in Midvale, Utah. The company was founded by Patrick M. Bryne in 1999 and initially sold exclusively surplus and returned merchandised on an online e-commerce marketplace, liquidating the inventories of almost 18 failed dot-com companies at below wholesale prices. Currently, the company sells home décor, furniture, bedding and many other merchandise like jewelry, designer accessories, sportswear, etc. In early 2011, the business started rebranding to “O.co”, to simplify and unify its international operations but after few months this effort was suspended, citing consumer confusion over the new name. In 2021, the company has approximately 1750 employees in more than 90 countries. Overstock is recognized as one of the most trustworthy retail companies in the U.S by many industry leaders and influencers, and ranks high for both customer and employee satisfaction. In 2020, the company was acknowledged in the seventh annual Loyalty360 Awards for its innovation in technology and for its employee engagement with customers and associates throughout the company.
Overstock.com, Inc.’s unique selling proposition or USP lies in providing the best quality furniture at an affordable price. Overstock.com, Inc.’s vision statement reads, ”Overstock makes beautiful & comfortable homes accessible by helping customers easily & confidently find just what they want for less.”

Overstock Revenue :


$ 2,550 million - FY ending 31st December, 2020 (y-o-y growth 75%)
$ 1,459 million - FY ending 31st December, 2019

Competitive Analysis of Overstock

SWOT
PESTLE

The SWOT analysis for Overstock is presented below in a matrix followed by the detailed analysis report

Strengths
Weaknesses
1. Expert in technology-based retail
2. Known for high quality merchandize
3. Consistently ranked among top firms for customer service
4. Advance digital payment platform ownership
1. Consistently significant losses in operations
2. tZero’s dependence on few broker dealers makes it vulnerable
Opportunities
Threats
1. Steady transitions of furniture sale to online mode, driven by millennials
2. Home confinement led increase in sales
1. Adverse effect on resources due to litigations over ownership of tZero
2. Incidents of variety of security breaches
3. Significant expenses due to IP infringement claims
4. Low barriers to entry have led to intense competition
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Detailed SWOT Analysis of Overstock

Strength

1. Expert in technology-based retail: Overstock Inc. is an America based internet retailer which primarily focuses on selling furniture. It has two basic segments- Retail and Medici Ventures (which handles tZERO Group, Inc. (tZERO). The company sells its retail products via various websites namely, www.overstock.com, www.o.co, www.overstock.ca, and www.overstockgovernment.com. These are collectively referred to as the "Website". The company sells a broad range of products like furniture, rugs, décor items, home improvement etc. Its goal is to provide goods which satisfactorily furnish “Dream Homes for All”. Most of the furniture available on the website is closeout merchandise of other firms. This may be excess furniture or returned merchandise. A part of its merchandise is specially designed for and sold by the firm as well. Other items like books, magazines, DVDs etc. which are purchased from third parties are also be found on its website. The website acts as a marketplace for customers to meet other third parties.

2. Known for high quality merchandize: Merchandise sold by Overstock Inc. is obtained via three ways. When the company purchases excess inventory from failed or closed out firms, it is referred to as “direct” business. When the company sells goods of other retailers, firms or manufacturers on a commissioned basis it is referred to as “fulfillment partner" business. The third way is when the company gets furniture specifically designed for itself by its workers in developing nations. All three ways combined help the firm get best prices, good quality and a lot of customer attention. Other items sold by Overstock like books, video games etc. are categorized as “BMV”. The company attains high sales in this category too. The company is popular for the quality of its products and their affordable prices.

The remaining section under "Strengths" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Amazon
  • AliExpress
  • eBay,
  • Rakuten
  • Google Shopping
  • Wayfair
  • Blue Nile
  • Bluefly
  • Houzz
  • Hayneedle
  • Zappos
  • Zulily
  • Ashley Furniture
  • Bob's Discount Furniture

Major Brands :

  • Medici Ventures
  • tZero
  • tZero Markets
  • tZero SpeedRoute
  • tZero Crypto
  • Overstock
  • Bitt
  • Medici Land Governance
  • Grain Chain
  • Voatz
  • Evernym
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References used in Overstock SWOT & PESTLE Analysis Report

1. OSTK.O | Overstock,com, Inc. Profile - https://www.reuters.com/companies/OSTK.O
2. 2020 Annual Report - https://www.annualreports.com/HostedData/AnnualReports/PDF/NASDAQ_OSTK_2020.pdf
3. About us | Overstock.com - https://www.overstock.com/about
4. Overstock investor report 2020 - http://investors.overstock.com/static-files/2e08c2ff-fdc4-4f84-b524-707a67e39479
5. Home Improvement Activity Increases During Covid-19 - https://www.businesswire.com/news/home/20200723005099/en/Home-Improvement-Activity-Increases-During-COVID-19
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Overstock SWOT and PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2024). Overstock SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/overstock/ [Accessed 25 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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Overstock SWOT and PESTLE Analysis has been conducted by Mohit Harishchandra Deshmukh and reviewed by senior analysts from Barakaat Consulting.

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