COMPANY PROFILE -Page Industries Limited
Business Sector :Apparel
Operating Geography :India, Asia, Global
About Page Industries Limited :
Page Industries Limited is an Indian company that specializes in the manufacturing, distribution, and marketing of innerwear, loungewear, and swimwear for men, women, and children. The company is best known for its flagship brand, Jockey, which has become a household name in India and other countries. Page Industries was founded in 1994 by the Genomal family and began operations as a licensee of Jockey International, Inc., which is based in the United States. Since then, Page Industries has grown into one of the largest innerwear manufacturers in India, with a presence in over 50 countries worldwide. The company's product portfolio includes a wide range of innerwear and loungewear, including briefs, trunks, boxers, vests, bras, panties, camisoles, lounge pants, and t-shirts, among others. In addition to Jockey, Page Industries also owns and markets several other brands, including Speedo, Thermals, and Easy. Page Industries operates through a network of more than 500 exclusive Jockey stores and over 50 Speedo stores in India, as well as through a vast network of distributors, wholesalers, and online retailers. The company has also established a strong presence in international markets, including the United States, Canada, Europe, Australia, and the Middle East. The company has won several awards and recognitions over the years, including the 'Best Global Licensee' award by Jockey International in 2017 and the 'Most Admired Innerwear Company of the Year' award by the Economic Times in 2020. As of early 2023, Page Industries employed over 20,000 people.
The USP of Page Industries lies in it being one of the leading companies in innerwear. The mission of Page Industries is to be the number one swimwear brand in the country in terms of both market share and profitability.
Page Industries Limited Revenue :
INR 38,865 million – FY ending 31st March 2022 (y-o-y growth of 37.19%)
INR 28,330 million - FY ending 31st March 2021
Competitive Analysis of Page Industries Limited
The SWOT analysis for Page Industries is presented below in a matrix format followed by a detailed analysis:
| Strengths | Weaknesses |
1. Strong and resilient supply chain
2. Exclusive licensee of successful brand portfolio in the premium innerwear market
3. ‘Jockey’s’ highly aspirational brand recall giving Page a major competitive advantage
4. Strong market presence in Asia
5. Extensive distribution network will help Page to capitalize on the increasing market demand
6. Recipient of several awards and accolades throughout the years
7. Robust balance sheet with high revenues
| 1. High dependence on single brand with concentrated geographical presence
2. High working capital intensity
|
| Opportunities | Threats |
1. Significant expansions and new investments
2. Government schemes aiding the growth of the textile and apparel market
3. Significant growth opportunities in athleisure and swimwear market
4. Increasing shift towards e-commerce
5. Female innerwear market in India expected to be a $12 billion opportunity by 2025
| 1. Rising competition from the D2C brands
2. Increase in yarn prices may impact input costs
|
Page Industries Limited SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
Detailed SWOT Analysis of Page Industries Limited
Strength
1. Strong and resilient supply chain: Page Industries has developed a solid supply chain that enables it to obtain products at incredibly low rates and handle supply interruptions. It can increase its production capabilities while resolving any external supply-chain concerns since it has control over its supply chain and a sizable inventory. During the ESG India Leadership Awards, Page Industries received the leadership award for green supply chain. The firm is recognised as the winner for recognising strong practises in maintaining an ethical supply chain and purchasing items from environmentally responsible suppliers.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
1. High dependence on single brand with concentrated geographical presence: Even though PIL has added a wide variety of innerwear and leisurewear to its product line over the years, it still still makes up a small portion of the entire branded clothing market, and the majority of its profits come from only one brand. Additionally, although its production capabilities are dispersed across several industrial facilities, they are still mostly located in Karnataka. Given the extremely labor-intensive nature of the sector and instances of labor-related problems affecting operations of established firms in the past, the ensuing geographic concentration of its manufacturing base is cause of concern.
The remaining section under "Weakness" is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Page industries is presented below in a matrix format followed by a detailed analysis:
| Political | Economical |
| 1. Embroiled in political controversy over land allocation | 1. Impact of rising costs on demand
2. Growth in the innerwear market to be driven by rising consumer discretionary spends and growing number of mid-high-income households
|
| Social | Technological |
1. Increase in organized retailing and brand consciousness making consumers more aspirational and discerning
2. Increased awareness of healthier lifestyle and availability of quality, functional innerwear and athleisure wear
3. Innerwear being transformed from an essential ‘commodity’ into a fashion statement over the last decade
| 1. Integration of AWS to scale order volume
2. Leveraging data to accelerate digital transformation
|
| Legal | Environmental |
| 1. Allegation of human rights violation may impact reputation | 1. Unveiling of chemical management policy and restricted substances list to avoid hazardous chemicals
2. Sustainability initiatives as part of ESG
|
Page Industries Limited SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
Detailed Pestle Analysis of Page Industries Limited
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
Integration of AWS to scale order volume: India has always been a major source of textiles, but in recent years, the local apparel market has also been growing. Up until 2020, brick-and-mortar stores accounted for the majority of Page Industries' Jockey sales. Custom application programming interface (API) connections were used to control online sales made through marketplaces like Amazon and Flipkart. The manual work needed to maintain code modifications for each marketplace was creating a bottleneck for Page Industries' IT team as online sales grew. Page Industries acquired an aggregator platform from Vinculum Group, an Amazon Web Services (AWS) Partner and software provider for omnichannel shopping, in order to streamline and automate marketplace integrations. In addition to reliability, the Vinculum solution's scalability has allowed Page Industries to expand its client base. Page Industries used to offer its 15,000 Jockey SKUs on 4 to 5 markets, but today it sells on 10 significant marketplace websites. Over the weekend, there are typically more orders—between 1,000 and 10,000 per second—that must all be processed at once. In comparison to business levels prior to the pandemic, the company is now effectively managing six times more orders each month on average.
The remaining section under "Technological" is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
This section is available only in the 'Complete Report' on purchase.
Page Industries Limited SWOT and PESTLE Analysis PDF Report is a custom report and will be delivered to your email inbox within 2 business days from purchase.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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References used in Page Industries Limited SWOT & PESTLE Analysis Report
1. Annual Report - https://static05.jockey.in/uploads/investordocuments/annualgrowth/51e3e7a5-5158-4ba4-8478-4802fe749d7e/anual_report_2022_v15.pdf
2. Page Industries (India) conferred with leadership award for Green Supply Chain at ESG India Leadership Awards - https://apparelresources.com/business-news/sustainability/page-industries-india-conferred-leadership-award-green-supply-chain-esg-india-leadership-awards/
3. Bring back Page Industries Limited to Rapthadu, CPI tells Andhra Pradesh government - https://www.thehindu.com/news/national/andhra-pradesh/bring-back-page-industries-limited-to-rapthadu-cpi-tells-andhra-pradesh-government/article66170401.ece
4. Why Page Industries Isn't Worried About Rising Prices Hurting Demand - https://www.bqprime.com/business/why-page-industries-isnt-worried-about-rising-prices-hurting-demand
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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