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Palfinger AG SWOT and PESTLE Analysis

ID : 521322753| Feb 2023| 21 pages

COMPANY PROFILE -Palfinger AG

Business Sector :Manufacturing, Hydraulic Lifting Systems

Operating Geography :Austria, Europe, Global

About Palfinger AG :

Palfinger AG is a well-known crane manufacturer that produces hydraulic lifting, loading, and handling equipment. The PALFINGER Group is headquartered in Bergheim, Austria, and consists of 84 businesses in 32 nations, together with 33 manufacturing and assembly facilities and around 5,000 sales and service outlets spread across more than 130 nations on all continents. The company was founded in 1932 by Richard Palfinger as a repair facility for agricultural trailers, tippers, and vehicle bodies. Sales & Service and Segment Operations are Palfinger's two operating segments. The production facilities and the company's respective production share are included in the segment operations. The sales and service segment generates the majority of its revenue. Despite selling its goods all over the world, Palfinger divides the world into six geographical regions: Europe, the Middle East, and Africa; North America; Latin America; Eurasia; Asia-Pacific; and Marine. In May 2022, Palfinger stated that it is taking the lead and creating a module that can be used on all commercial vehicles as well as electrically power the entirety of PALFINGER's product line in collaboration with ZF Friedrichshafen AG and Mercedes-Benz Trucks.

Palfinger AG's USP lies in its being the World market leader with 150 models and 35 per cent of the market share and the top brand in the world for loader cranes, marine cranes, wind cranes, and container handling equipment. The vision statement of the company reads, "PALFINGER is working on a world in which customers are offered top-level sustainable lifting solutions in a responsible manner and with positive impacts on people, the planet, and the success of the company. PALFINGER supports customers worldwide who expect the maximum: Value, for the life of the product".

Palfinger AG Revenue :


€ 1841.5 million - FY ending 31st December 2021 (y-o-y growth 20%)
€ 1533.8 million - FY ending 31st December 2020

Competitive Analysis of Palfinger AG

SWOT
PESTLE
The SWOT analysis for Palfinger AG is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Global market leader in crane business with a market share of around 35%.
2. Innovative and powerful product portfolio for diverse industry segments.
3. Strong business network of around 5,000 distributors and dealers in 130+ countries.
4. Company is expanding operations through acquisitions, partnerships and by securing large orders in EMEA, NAM, LATAM, CIS, APAC etc. regions.
5. A growing EBIT margin shows the growing profit of the company over revenue.
1. High gearing ratio shows the financial risk associated with the company.
2. High employee turnover ratio may contribute to rising employee costs.
OpportunitiesThreats
1. Digital transformation of the company can lead to efficient functioning at every end.
2. Palfinger AG can push for becoming a complete solution provider ranging from development to service.
3. Reorganize the sales and services method by adopting new ways to meet the growth strategy of 2030.
1. Shortages of truck drivers in Europe can affect the delivery and production capacity.
2. The company has faced cyberattacks recently, so similar future attacks may affect operations of the company.
3. Global supply chain crisis can affect the operations of the company.
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Detailed SWOT Analysis of Palfinger AG

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

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Threat

1. Shortages of truck drivers in Europe can affect the delivery and production capacity: Palfinger AG is a manufacturing company that manufactures cranes, fork lifts and other heavy industries products for different industries and operates majorly in Europe region. Europe is battling with the problem of shortage of truck drivers since a long time. This problem is continuing since a long time. The shortage of truck drivers is a major problem in the freight industry. Businesses were recovering from the third wave of the pandemic and the demand on the supply side were rebounding but the shortage came in as a recent challenge for the businesses. Data shows that there is a shortage of around 400,000 truck drivers in EU. This is a major challenge for the manufacturing industry as they rely on the delivery of several components for their business. Delay in the delivery can affect the production.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Altec industries
  • Tadano
  • Terex corporation
  • Konecranes
  • HIAB
  • Demag Cranes and Components

Major Brands :

  • Madal Palfinger S.A.
  • Palfinger USA Inc.
  • Palfinger Tail Lifts Gmbh
  • Palfinger Cranes India Pvt. Ltd
  • Guima Palfinger S.A.S
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References used in Palfinger AG SWOT & PESTLE Analysis Report

1. Annual Report - https://www.palfinger.ag/download-download?id=MlJyZ1R0YlhMbUFCaUJ3ZEFaNEtCdz09 /
2. What Is a Good or Bad Gearing Ratio? - https://www.investopedia.com/ask/answers/121814/what-good-gearing-ratio.asp
3. Over 1,000 Companies Have Curtailed Operations in Russia—But Some Remain - https://som.yale.edu/story/2022/over-600-companies-have-curtailed-operations-russia-some-remain
4. Top 7 Manufacturing Trends for 2022 - https://www.beekeeper.io/blog/manufacturing-trends/
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Palfinger AG SWOT and PESTLE analysis has been conducted by Sushil Kumar Panda and reviewed by senior analysts from Barakaat Consulting.

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