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Pandora AS SWOT & PESTLE Analysis

ID : 521328553| Jul 2022| 21 pages

COMPANY PROFILE -Pandora AS

Business Sector :Jewelry, Fashion and Lifestyle

Operating Geography :Denmark, Europe, Global

About Pandora AS :

Pandora AS is a Danish jewellery producer and retailer with its headquarters in Copenhagen, Denmark. The company was established by Danish goldsmith Per Enevoldsen and, his then-wife, Winnie Enevoldsen in 1982. Pandora creates hand-finished and contemporary jewellery from high-quality materials and sells it at a reasonable price. The company has a manufacturing facility in Thailand and sells its products in over 100 countries across six continents through over 6,700 retail outlets including over 2,700 concept stores. Bracelets, charms, earrings, necklaces and pendants, presents, and rings are among the company’s offerings. Pandora is the brand name for the products, which are also accessible online through eSTORE. The company offers solid sterling silver and 14 or 18-carat gold jewellery with gemstones, cultured pearls, glass, and other materials under the jewellery materials area. Franchises of the company’s stores are also available. Pandora is present across the Americas, the Middle East and Africa, Europe, and the Asia-Pacific region. Pandora signed a MoU in May 2022, to establish a new jewellery-making factory in Vietnam’s Singapore Industrial Park 3 (VSIP).

Pandora AS’s unique selling point lies in its being the world’s largest jewellery company. The mission statement of the company reads, “Pandora’s mission – then and today – is to offer women across the world a universe of high-quality, hand-finished, modern and genuine jewellery products at affordable prices, thereby inspiring women to express their individuality”.

Pandora AS Revenue :


DKK 23,394 million – FY ended 31st Dec 2021 (y-o-y growth 23.07%)
DKK 19,009 million – FY ended 31st Dec 2020

Competitive Analysis of Pandora AS

SWOT
PESTLE
The SWOT analysis for Pandora AS is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Innovative approaches to product offerings
2. One of the world’s largest jewelry brands with grip on the market
3. Diversified product portfolio of jewellery
4. Strong brand image in luxury market
5. Capable online sources of revenue post pandemic
1. Removal of government fiscal support may reveal underlying scarring
2. Overdependence on Moments and Collab – the core business
OpportunitiesThreats
1. Partnership with Macy’s for national rollout
2. Recovery from COVID-19 may increase revenues
3. Transitioning into a sustainable business
4. Relaunch of Pandora ME promises higher revenue from Gen Z
1. Diversion of personal disposable income to travel and services may impact revenues
2. Impact of COVID-19 significantly impacted Asian & Australian markets in 2021
3. Geopolitical unrest in 2022 a factor of uncertainty for Pandora
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Pandora AS

Strength

1. Innovative approaches to product offerings : As a luxury jewelry brand, Pandora caters to a niche set of high-income customers. Their construction of the brand image of Pandora includes timeless collection of high-end charms, bracelets, rings, and other such items. However, in order to enhance inclusivity and expand into more Gen Z markets, the brand has created several innovative product offerings. Since the pandemic has changed the concept of wearing jewelry to social events due to lockdowns and barriers to social interaction, the brand launched the Marvel collection which act as souvenirs and luxury merchandise for the global franchise. Items in this collection include Marvel the Avengers Infinity Stones Ring, Captain America Shield Dangle Charm, etc. all in the range of $90-100, in order to appeal younger consumers. In this manner, Pandora has effectively catered to a different market by streamlining their targets to a particular franchise.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Pandora ME
  • Moments
  • Pandora Signature
  • Pandora Timeless
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TABLE OF CONTENTS
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References used in Pandora AS SWOT & PESTLE Analysis Report

1. Annual Report - https://www.flipsnack.com/PandoraDigitalFlipbooks/pandora-annual-report-2021.html
2. Jeweller Pandora posts Q4 results above forecast - https://www.reuters.com/markets/europe/jeweller-pandora-posts-q4-results-above-forecast-2022-01-10/
3. Will The Jewelry Market Shrink This Year? - https://www.jckonline.com/editorial-article/jewelry-market-shrink-this-year/
4. Pandora’s 2021 Sales Strong as Gen Z Answers Its Call - https://www.nationaljeweler.com/articles/10602-pandora-s-2021-sales-strong-as-gen-z-answers-its-call
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2022). Pandora AS SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/pandora-as/ [Accessed 13 Aug, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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Pandora AS SWOT and PESTLE analysis has been conducted by Riti Bhattacharyya and reviewed by senior analysts from Barakaat Consulting.

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