COMPANY PROFILE -Pandora AS
Business Sector :Jewelry, Fashion and Lifestyle
Operating Geography :Denmark, Europe, Global
About Pandora AS :
Pandora AS is a Danish jewellery producer and retailer with its headquarters in Copenhagen, Denmark. The company was established by Danish goldsmith Per Enevoldsen and, his then-wife, Winnie Enevoldsen in 1982. Pandora creates hand-finished and contemporary jewellery from high-quality materials and sells it at a reasonable price. The company has a manufacturing facility in Thailand and sells its products in over 100 countries across six continents through over 6,700 retail outlets including over 2,700 concept stores. Bracelets, charms, earrings, necklaces and pendants, presents, and rings are among the company’s offerings. Pandora is the brand name for the products, which are also accessible online through eSTORE. The company offers solid sterling silver and 14 or 18-carat gold jewellery with gemstones, cultured pearls, glass, and other materials under the jewellery materials area. Franchises of the company’s stores are also available. Pandora is present across the Americas, the Middle East and Africa, Europe, and the Asia-Pacific region. Pandora signed a MoU in May 2022, to establish a new jewellery-making factory in Vietnam’s Singapore Industrial Park 3 (VSIP).
Pandora AS’s unique selling point lies in its being the world’s largest jewellery company. The mission statement of the company reads, “Pandora’s mission – then and today – is to offer women across the world a universe of high-quality, hand-finished, modern and genuine jewellery products at affordable prices, thereby inspiring women to express their individuality”.
Pandora AS Revenue :
DKK 23,394 million – FY ended 31st Dec 2021 (y-o-y growth 23.07%)
DKK 19,009 million – FY ended 31st Dec 2020
Competitive Analysis of Pandora AS
The SWOT analysis for Pandora AS is presented below in a matrix followed by the detailed analysis report:
Strengths | Weaknesses |
1. Innovative approaches to product offerings
2. One of the world’s largest jewelry brands with grip on the market
3. Diversified product portfolio of jewellery
4. Strong brand image in luxury market
5. Capable online sources of revenue post pandemic
| 1. Removal of government fiscal support may reveal underlying scarring
2. Overdependence on Moments and Collab – the core business
|
Opportunities | Threats |
1. Partnership with Macy’s for national rollout
2. Recovery from COVID-19 may increase revenues
3. Transitioning into a sustainable business
4. Relaunch of Pandora ME promises higher revenue from Gen Z
| 1. Diversion of personal disposable income to travel and services may impact revenues
2. Impact of COVID-19 significantly impacted Asian & Australian markets in 2021
3. Geopolitical unrest in 2022 a factor of uncertainty for Pandora
|
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Detailed SWOT Analysis of Pandora AS
Strength
1. Innovative approaches to product offerings : As a luxury jewelry brand, Pandora caters to a niche set of high-income customers. Their construction of the brand image of Pandora includes timeless collection of high-end charms, bracelets, rings, and other such items. However, in order to enhance inclusivity and expand into more Gen Z markets, the brand has created several innovative product offerings. Since the pandemic has changed the concept of wearing jewelry to social events due to lockdowns and barriers to social interaction, the brand launched the Marvel collection which act as souvenirs and luxury merchandise for the global franchise. Items in this collection include Marvel the Avengers Infinity Stones Ring, Captain America Shield Dangle Charm, etc. all in the range of $90-100, in order to appeal younger consumers. In this manner, Pandora has effectively catered to a different market by streamlining their targets to a particular franchise.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
The PESTLE analysis for Pandora AS is presented below in a table followed by the detailed analysis report:
Political | Economical |
1. Geopolitical tensions in Russia-Ukraine
2. Stimulus packages being slimmed down
| 1. Economic recovery from the pandemic in the US
2. Inflationary pressures and higher interest rates in the US
3. Uncertain macroeconomic environment post COVID-19
|
Social | Technological |
1. Increasing popularity of luxury items among Gen Z and millennials
2. Inclusive and diverse workforce being encouraged
| 1. Increasing popularity of digitalisation due to greater accessibility
2. Using technology to drive sustainability
|
Legal | Environmental |
1. Potential lawsuits and litigations | 1. Sustainability being included in core business strategies
2. Climate conscious reforms driven by the pandemic
|
On purchase the Pandora AS SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
Detailed Pestle Analysis of Pandora AS
Political
This section is available only in the 'Complete Report' on purchase.
Economic
This section is available only in the 'Complete Report' on purchase.
Social
This section is available only in the 'Complete Report' on purchase.
Technological
This section is available only in the 'Complete Report' on purchase.
Legal
This section is available only in the 'Complete Report' on purchase.
Environmental
1. Sustainability being included in core business strategies: The pre-eminent cause of change in global society and economy is the transition of companies into sustainable businesses. Pandora has several targets for this purpose: to become carbon-neutral in its own operations by 2025, cut carbon emissions by 50% by 2030 and be net zero by 2040. This aligns with the Paris Agreement to limit global warming by 1.5 degrees Celsius. The company has decided to adopt strategies such as using recyclable materials, implementing a sustainable packaging strategy and developing a dedicated supplier engagement program on climate. Moving to 100% renewable energy and energy optimization has been successfully done by the brand in 2021. The company has also taken to completely cease the usage of mined diamonds in its products and will be henceforth using lab-grown diamonds. This transition will enable greater consumer engagement and be beneficial for the global drive for environment preservation.
The remaining section under "Environmental" is available only in the 'Complete Report' on purchase.
Major Brands :
- Pandora ME
- Moments
- Pandora Signature
- Pandora Timeless
On purchase the Pandora AS SWOT and PESTLE Analysis PDF report will reach you within minutes. At rare times, a slight delay not exceeding 1 hour might be caused.
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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Pandora AS Segmentation, Targeting and Positioning (STP) Analysis |
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Pandora AS Ansoff Matrix Analysis |
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Check Out Analysis of Other Relevant Companies
References used in Pandora AS SWOT & PESTLE Analysis Report
1. Annual Report - https://www.flipsnack.com/PandoraDigitalFlipbooks/pandora-annual-report-2021.html
2. Jeweller Pandora posts Q4 results above forecast - https://www.reuters.com/markets/europe/jeweller-pandora-posts-q4-results-above-forecast-2022-01-10/
3. Will The Jewelry Market Shrink This Year? - https://www.jckonline.com/editorial-article/jewelry-market-shrink-this-year/
4. Pandora’s 2021 Sales Strong as Gen Z Answers Its Call - https://www.nationaljeweler.com/articles/10602-pandora-s-2021-sales-strong-as-gen-z-answers-its-call
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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Pandora AS SWOT and PESTLE analysis has been conducted by Riti Bhattacharyya and reviewed by senior analysts from Barakaat Consulting.
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