Patanjali Ayurved SWOT and PESTLE Analysis

Strength

1. Influential brand ambassador in the form of yoga evangelist, Baba Ramdev, has helped boost the brand’s image: Baba Ramdev, a Yoga Guru has garnered immense goodwill and massive fan following over the years. Baba Ramdev has inspired a lot of people to live healthier lives through his yoga camps, and his devotees were the first Patanjali customers who not only bought the products but also promoted the company by giving it positive reviews. To avoid lining the pockets of foreign corporations, he has always urged people to purchase as many "Swadeshi" or Indian-made goods as possible. His speeches have also consistently exhibited a patriotism that has inspired people to feel a sense of love for their country. These are the strategies Patanjali has employed to successfully market their products to the general population of the country. Thus, a brand promoted by him, which is stamped to be organic, enjoys massive appeal amongst the masses. 2. Brand positioned as a healthy ayurvedic alternative buoyed by strong branding as compared to competitors: Patanjali portrays itself as a healthy ayurvedic option as compared to competitors in FMCG products category. Patanjali procures its ingredients naturally and through Farming, thus providing very organic products to customers. Therefore, with the growing rise of Ayurveda, the Ayurveda products have also benefitted strongly. Also, every aspect of Patanjali products demonstrates that they are natural and thus superior to their competitors. The brand has cleverly worked on each and every aspect of their brand in order to stand out among competitors. Consider the brand name and logo: the name 'Patanjali' is derived from the name of a 2nd-century scholar known as the Father of Yoga. Not only that, but their logo depicts their name with a green and saffron line below, instilling patriotism in the people. The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

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Threat

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Political

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Economic

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Social

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Technological

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Legal

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Environmental

1. Investment in Bio-Research: Organic farming largely avoids the use of synthetic fertilizers and pesticides, thus is sustainable and consumer friendly. This is a growing trend in the Indian markets with the market growing by 30-35% per annum. Patanjali has established Patanjali Bio Research Institute which aims to take popularize the concept of organic farming and bring safe and sustainable product to the masses at minimal costs. The Patanjali Bio Research Institute (PBRI), based in Hardiwar, and the nation's top agricultural research organisation, ICAR, recently signed a contract to conduct research as well as provide training and education. According to the Memorandum of Understanding, specific plans will be created to work on joint research projects in areas of national interest related to the development of sustainable agriculture that is suitable for the various agro-ecologies of the nation. The remaining section under "Environmental" is available only in the 'Complete Report' on purchase.