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Pegatron Corporation SWOT and PESTLE Analysis

ID : 52896853| Feb 2023| 23 pages

COMPANY PROFILE -Pegatron Corporation

Business Sector :Electronics Manufacturing

Operating Geography :Taiwan, Asia, Global

About Pegatron Corporation :

Pegatron Corporation is a Taiwanese electronic manufacturing company. It is headquartered in Taipei, Taiwan. The company leverages the talent of 1,77,950 employees around the globe. It develops communication, computing and Consumer electronics to branded vendors, and it also engages in expansion, design and producing of computer peripherals and components. ASUSTeK Computer started a major reorganisation of its operations, breaking into three independent companies: Asus (focused on applied first-party branded computers and electronics); Pegatron (focused on OEM manufacturing of motherboards and components); and Unihan Corporation (focused on non-PC manufacturing such as cases and molding) in January 2008. Pegatron has its operation plants in Taiwan, the Czech Republic, Mexico, and China, and customer service centers in the United States and Japan. The company's key products involve notebooks, desktop computers, game consoles, handheld devices, netbook computers, motherboards, video cards, LCD TVs, and also broadband communication products such as smartphones, cable modems and set-top boxes. Pegatron combines and develops core hardware and software technologies to provide customers with complete solutions and high value-added products and services. The Company also supplies switches and routers to its customers. Pegatron, a Taiwanese firm, announced its upcoming India iPhone Factory in 2021, with production expected to begin in 2022, as well as its intention to invest more in India over the next two years.
Pegatron Corporation's Unique Selling Proposition or USP lies in it being the world-class green high-tech leader and for providing the most comprehensive services to its clients worldwide. Pegatron Corporation's 's mission statement reads, "Committed to introducing innovation and design thinking into all aspects of mass production, we are confident to be your best partner to create the future! ".

Pegatron Corporation Revenue :


NT$1,366 billion – FY ending 31st December, 2019 (Y-o-Y growth 1.94%)
NT$1,340 billion – FY ending 31st December, 2018

Competitive Analysis of Pegatron Corporation

SWOT
PESTLE

The SWOT analysis for Pegatron Corporation is presented below in a matrix followed by the detailed analysis report

StrengthsWeaknesses
1. Strong financial and capital base.
2. Highly innovative and experienced R&D Team.
3. Diversified customer centric product portfolio.
4. Global manufacturing location and logistic capability.
5. Taiwan represents a strong marketing destination for electronics.
1. Instability in foreign exchange rate is impacting profit margin.
2. Increase in manufacturing cost, labor shortage and land acquisition cost in impacting operational optimization.
OpportunitiesThreats
1. Venturing into smart devices for medical equipment manufacturer can be a game changer with advent of Medical Devices Act.
2. Expanding operations in India will open doors to big market.
3. Eyeing opportunities with 5G network-based product after Huawei controversy.
1. Pressure mount for green electronic product.
2. Rapid changing technology in EMS industry can result in high-risk investment.
3. Intense pricing competition with diminishing product differentiation.
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Detailed SWOT Analysis of Pegatron Corporation

Strength

1. Strong financial and capital base: Pegatron Corporation has displayed a strong financial performance over the last 4 years. In 2019, revenue or the net sales for Pegatron was NT$1,366 billion which is 1.94% higher than the previous year. In 2018, the net revenue or sales generated NT$1,340 billion. The company managed to show strong financial performance in a globally weak economic environment. Pegatron has maintained manufacturing efficiency year on year with improved profitability through the launch of new products in the computing segment and increasing demand for products with the advent of 5G technology in the telecommunication sector.

2. Highly innovative and experienced R&D Team: Electronic manufacturing companies serving computing segment and smart devices segment are changing at a very high rate with intense competition from many players in this sector. In order to keep up the pace with changing technology and production cost, Pegatron invests heavily on innovation and R&D. There are designated and experienced research and development engineers for every product segment. This team keeps developing innovative technologies, new competencies and paves ways for huge influx of knowledge. Leveraging strength in R&D helps to improve competitive strength, securing market leadership and gaining the trust of clients through high level of technology in servers, storages, computing devices and other smart devices.

The remaining section under "Strength"is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Intel
  • SAMSUNG ELECTRONICS
  • CISCO SYSTEMS
  • APPLE
  • FOXCONN
  • WISTRON
  • SOLECTRON
  • COMPAL ELECTRONICS
  • QUANTA COMPUTER
  • FLEXTRONICS
  • FUNAI
  • HOSIDEN
  • INVENTEC
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References used in Pegatron Corporation SWOT & PESTLE Analysis Report

1. Annual Report 2019 - http://www.pegatroncorp.com/files/backend/ir_annual_reports_files/2019_Annual_Report_Eng.pdf
2. Medical Device Makers Look for Progress on Regulatory Issues - https://topics.amcham.com.tw/2019/11/medical-device-makers-progress-on-regulatory-issues/
3. Samsung, Pegatron and 20 others apply for India's PLI Scheme - https://telecom.economictimes.indiatimes.com/news/big-push-iphone-maker-pegatron-samsung-likely-to-have-applied-for-govts-pli-scheme/77296384
4. Apple iPhone assembler joins wave of tech investment in India - https://timesofindia.indiatimes.com/business/india-business/apple-iphone-assembler-joins-wave-of-tech-investment-in-india/articleshow/77014064.cms
5. Huawei controversy opens field for 5G challengers - https://telecom.economictimes.indiatimes.com/news/huawei-controversy-opens-field-for-5g-challengers/76669809
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2025). Pegatron Corporation SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/pegatron-corporation/ [Accessed 23 Jan, 2025].

In-text: (SWOT & PESTLE.com, 2025)

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