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Peloton Interactive Inc. SWOT & PESTLE Analysis

ID : 521202853| Apr 2022| 20 pages

COMPANY PROFILE -Peloton Interactive Inc.

Business Sector :Health, Wellness and Fitness

Operating Geography :United States, North America, Global

About Peloton Interactive Inc. :

Peloton Interactive Inc. is a New York City-based fitness equipment and media startup. John Foley launched Peloton Interactive, LLC in January 2012. Customers can get linked, technology-enabled exercise and immersive, instructor-led boutique classes via the company's website. Connected Fitness Products and Subscriptions are two of the company's segments. The Connected Fitness Products business includes the Company's portfolio of connected fitness goods and related accessories. Precor branded fitness products, delivery and installation services, Company branded apparel, extended warranty agreements, and commercial service contracts. Subscriptions give users access to the company's collection of live and on-demand fitness classes. Peloton Bike, Peloton Bike+, Tread, and Tread+ are among the company's offerings. Cycling shoes, dumbbells, resistance bands, reversible workout, cycle mat, heart rate monitor, yoga blocks, yoga straps, cleats, pedals, bike weights, and other accessories are among the items available. Peloton launched Peloton Guide, its first linked strength product, on November 9th, 2021. Peloton Guide is a gut punch to fans of Microsoft's Xbox Fitness April 7, 2022 by Brad Stephenson Peloton, finally released the Peloton Guide, the company’s first motion-tracking fitness camera designed to add an advanced level of feedback and guidance to Peloton’s various fitness videos. The AI-enabled device connects simply to televisions, giving Members fast access to several experienced Instructors as well as the popular Peloton content collection.

Peloton Interactive's Unique Selling Point lies in its being the world's largest interactive fitness platform, with a loyal community of over 4.4 million users. The mission statement of Peloton Interactive reads, "Peloton uses technology and design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime".

Peloton Interactive Inc. Revenue :


US$ 937 million - FY ending 30th June 2021 (y-o-y growth -48.68%)
US$ 1825.9 million - FY ending 30th June 2020 (y-o-y growth 99.5%)
US$ 915 million - FY ending 30th June 2019

Competitive Analysis of Peloton Interactive Inc.

SWOT
PESTLE
The SWOT analysis for Peloton Interactive Inc. is presented below in a matrix followed by the detailed analysis report:
Strengths
Weaknesses
1. The company has a multichannel strategy to drive sales
2. Largest interactive fitness platform in the world
3. First mover advantage in technology enabled fitness
1. Outsource products from multiple contract manufacturers located in Asia
2. Incurred operating loss every year since its inception
3. Limited history of generating revenue.
4. Reliance on a limited number of concentrated production studios
Opportunities
Threats
1. Covid-19 has helped increase demand for the company’s products and services.
2. Expansion of the connected fitness portfolio product
3. Expansion of company’s operations into international markets
1. Seasonality affects the demands for company’s products and services
2. When Covid-19 restrictions are relaxed there can be probable decrease in demand
3. Fluctuations in foreign currency exchange rates
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Peloton Interactive Inc.

Strength

1. The company has a multichannel strategy to drive sales: In order to sell its products directly to the customer, the company uses a multichannel channel sales platform which includes e-commerce, inside sales and showrooms. Its Sales wing uses robust customer relationship management tools to deliver an enhanced experience to customers. Visitors can learn more about the company’s products and services and access its product reviews through desktop and mobile website such as www.onepeloton.com, www.onepeloton.co.uk, www.onepeloton.de and www.onepeloton.ca. Customers can chat with inside sales team via phone, email and online chat. The company’s showrooms allow customers to experience and try its products. In many of the company’s showrooms “test ride” and “test run” can be done. The commercial and hospitality markets contribute to a small percentage of sales but are important to drive trial and brand awareness.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

1. Seasonality affects the demands for company’s products and services: It has been historically witnessed that the company’s products are affected by seasonality and it generates a disproportionate number of sales relating to its Connected Fitness Products during the period from November through February. This is mainly because of the seasonal holiday demand, New Year’s resolutions and cold weather. In both the fiscal years 2018,2019 the sales of the second and the third quarter contributed for 63% of the total revenue respectively. As a result of higher demand in the months of November to February the working capital need increases. Thus, quarterly fluctuations are caused and therefore comparison of company’s results across different fiscal quarters might not be appropriate. For the fiscal year 2020 due to covid-19 demand increased in the fourth quarter and as a result second and third quarters only contributed 54% to the total revenue. Over time, it is expected that the seasonality to the company’s business will return.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Competitors :

  • SoulCycle
  • CycleBar Franchising
  • ICON Health and Fitness
  • Life Fitness
  • Fitness
  • Flywheel Sports

Major Brands :

  • Precor Incorporated
  • Aiqudo, Inc.
  • Atlas Wearables, Inc.
  • Neurotic Media, LLC
  • Tonic Fitness Technology Inc.
SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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References used in Peloton Interactive Inc. SWOT & PESTLE Analysis Report

1. Static Files - https://investor.onepeloton.com/static-files/9595d9d3-9e56-40fe-bbce-07176ae274d6
2. We Forum - https://www.weforum.org/agenda/2020/09/fitness-apps-gym-health-downloads/
3. Globe News Wire - https://www.globenewswire.com/news-release/2021/03/29/2200540/0/en/Home-Fitness-Equipment-Market-Growth-Trends-COVID-19-Impact-and-Forecasts-2021-2026.html
4. PR News Wire - https://www.prnewswire.com/news-releases/changing-purchasing-patterns-and-increasing-health-consciousness-among-consumers-to-drive-home-fitness-app-market-to-valuation-worth-us26-bn-by-2030--tmr-301065097.html

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2022). Peloton Interactive Inc. SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/peloton-interactive/ [Accessed 18 May, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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Peloton Interactive SWOT and PESTLE analysis has been conducted by Shreya Gupta and reviewed by senior analysts from Barakaat Consulting.

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