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Pendragon plc SWOT & PESTLE Analysis

ID : 521294253| Jul 2022| 21 pages

COMPANY PROFILE -Pendragon plc

Business Sector :Automobile Retail

Operating Geography :United Kingdom, Europe, Global

About Pendragon plc :

Pendragon plc is the UK's second largest automotive retailer. In the United Kingdom, it operates the Evans Halshaw, Stratstone, Quickco, Car Store used car supermarkets, and dealerships in the United States. The company's headquarters are in Annesley, Nottingham. There are numerous divisions within the Pendragon Group. Stratstone is one of them and Aston Martin, BMW, Ferrari, Harley-Davidson, Jaguar, Land Rover, Mercedes-Benz, Mini, Morgan, Porsche, Smart, and Triumph are among the premium vehicle and motorbike brands represented by the firm. One of Pendragon's operations includes Evans Halshaw, which is UK's largest volume motor vehicle and commercial vehicle store, with over 100 shops across England, Scotland, and Wales. Another operation under the Pendragon group is Car Store which is an online vehicle store. Another segment, the California-based Pinewood Technologies is responsible for a dealer management system that focuses on automobile sales in the United States. Pendragon won the C&IT Award in 2019. In 2022, the company has opened Carstore Direct sites at Morrisons and Homebase stores across the United Kingdom.

Pendragon plc's USP or Unique Selling Proposition is that it has operations and relationships with some of the world's leading automobile manufacturers, which allows it to offer amazing products and services to its clients while also providing the finest value and variety. The company strives to revolutionise the automotive industry with its vision "to transform automotive retail through digital innovation and operational excellence."

Pendragon plc Revenue :


£ 3,449.9 million – for Financial Year ended Dec 2021 – (y-o-y growth of 17.95%)
£ 2,924.6 million – for Financial Year ended Dec 2020

Competitive Analysis of Pendragon plc

SWOT
PESTLE
The SWOT analysis for Pendragon plc. is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Rapid expansion of digital services over the last two years
2. Strong presence in the UK automotive services market
3. Diversified product portfolio, including a software branch
4. Quick financial recovery in 2021 to report higher sales and profits
1. Severe foundational impact due to COVID-19 pandemic
2. Shareholders vote against management pay indicating lack of confidence
3. Unsatisfactory financial performance accentuated by the pandemic
OpportunitiesThreats
1. Expand into Pinewood, the software subdivision
2. Diversify into the standalone used cars market
3. Develop an overseas strategy in Los Angeles store
4. Global approach to marketing and sales
5. Higher demand for used cars post pandemic in attractive UK market
1. Faces competition from bigger firms in the market
2. Supply chain disruptions due to geopolitics may impact deliveries
3. Government’s contemplating ban on sale of petrol, diesel and hybrid powered vehicles
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Pendragon plc

Strength

1. Rapid expansion of digital services over the last two years: Pinewood, the software brand under Pendragon plc, expanded its services to offer click and collect, home delivery option, online payment option, digital signature, online digital finance and insurance on its platform. Its revenue decreased only by 4.7% in 2020 and was one of the more resilient branches of Pendragon plc. The underlying operating profit reached £12.1m, largely owing to 20% increase in international market users. An integrated and digitally protected online payment platform was also created which acted as a great facilitator for business during global and local lockdowns due to the COVID-19 pandemic. Driving digital innovation in all spheres of the firm will enable it to reach out to consumers even during physical barriers such as lockdowns.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Sytner Group
  • Vertu Motors
  • Lookers
  • Stoneacre Motor Group

Major Brands :

  • Evans Halshaw
  • Stratstone
  • CarStore
  • Pinewood
  • Pendragon Vehicle Management
  • Quickco
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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References used in Pendragon plc SWOT & PESTLE Analysis Report

1. Investor Presentation - https://www.pendragonplc.com/-/media/pendragonplc/pdfs/finance/2021/fy20-full-year-results-presentation.ashx
2. About Us - https://www.pendragonplc.com/about-us/our-business/
3. U.K. Slashes EV Subsidies for Second Time in Less Than a Year - https://www.bloomberg.com/news/articles/2021-12-15/u-k-slashes-ev-subsidies-for-second-time-in-less-than-a-year
4. UK economic growth slows as supply problems hit the recovery - https://www.bbc.com/news/business-59244988
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2022). Pendragon plc SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/pendragon-plc/ [Accessed 13 Aug, 2022].

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Pendragon plc SWOT and PESTLE analysis has been conducted by Riti Bhattacharyya and reviewed by senior analysts from Barakaat Consulting.

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