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PepsiCo SWOT & PESTLE Analysis

ID : 5286853| Feb 2022| 17 pages

COMPANY PROFILE -PepsiCo

Business Sector :FCMG, Non-alcoholic beverages

Operating Geography :North America, United States, Global

About PepsiCo :

PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Purchase, New York. The merger of two reigning companies, Pepsi-Cola Company and Frito-Lay, Inc. gave birth to PepsiCo in 1965. PepsiCo is the largest food and beverage business by net revenue in North America, while it is the second largest in the world. It is involved in manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products, boasting around 22 iconic top billion-dollar brands like Pepsi, Lays, Mountain Dew, Tropicana, Brisk, Starbucks, Fritos, Aquafina, Quaker and more. The PepsiCo Company comprises of six divisions viz., PepsiCo Beverages North America, Frito-Lay North America, Quaker Foods North America, Latin America, Europe Sub-Saharan Africa and Asia, the Middle East and North Africa. Each of these divisions have unique backgrounds, own approach towards business and USPs. PepsiCo is a global brand with presence in more than 200 countries and territories and employs approximately 291,000 people worldwide as of July 2021. The company ranked #44 in Fortune 500 list in 2021.
PepsiCo’s mission statement reads “Create more smiles with every sip and every bite”. In 2019 PepsiCo’s adopted a new vision i.e. “Be the global leader in convenient foods and beverages by winning with purpose”. The company aims at achieving this Vision by becoming ‘Faster, Stronger and Better in everything they do’.
PepsiCo's USP or Unique Selling Proposition prevails in being the second-largest food and beverage business in the world and largest in North America. It is also one of the most popular global brands amongst the youth.
PepsiCo's arch-rival Coca-Cola is its major competitor and a significant threat to the company. Healthy lifestyle and increasing responsibility of people towards the environment is a threat to PepsiCo's beverages and snack that are unhealthy and packed in plastics.
The SWOT synopsis of PepsiCo is presented below in a nutshell, followed by the detailed analysis.

PepsiCo Revenue :


$70,372 – FY ending December 26, 2020
$67,161 – FY ending December 26, 2019

Competitive Analysis of PepsiCo

SWOT
PESTLE
The year 1965 witnessed an outstanding merger of Pepsi-Cola and Frito-Lay, which the founder's called it a 'marriage made in heaven'. The conglomeration aimed at delivering a perfectly salty snack with the best soda under one company PepsiCo. Today one of the world’s leading food and beverage company PepsiCo operates along with its accredited bottlers, contract manufacturers and other third parties to successfully sell a wide variety of convenient beverages, foods, and snacks to consumers from over 200 countries and territories globally. The SWOT analysis helps to identify the internal strengths and external opportunities that ease to address the inherent weaknesses and business threats that can inhibit growth and progress. The report manifests a discussion on vital internal and external factors and their impacts on the company's micro and the macro environment through the SWOT analysis.
PepsiCo is an extremely popular and robust brand and there is barely anyone who is unaware of this mammoth in the Food and beverage industry. Influential brand equity, extensive product portfolio, iconic subsidiary brands, great leadership, impressive business and marketing strategies, substantial distribution network and supply chain, precise and well-targeted audiences, and powerful financial performance are not only a few quintessential strengths of PepsiCo but act as core competencies that supplement a competitive advantage to the company over its competitors.
PepsiCo experiences certain inherent weaknesses that are troublesome for its business operation. Remarkable weaknesses are beverages and snacks categorized under unhealthy consumables, lack of business diversification, high competition leading to compromise in margins, recall of failed products, and brand reputation tied to the popularity of endorsing celebrities.
A notable opportunity for PepsiCo sprawls in concentrating on the demands of health-conscious patrons and promoting products that suit their requirement. One of the most important weakness, lack of business diversification, can be seen as an opportunity in the long run. Having a strong brand value and recognition it will be easier for PepsiCo to penetrate into other business segments and create a substantial impact.
Strengths
Weaknesses
1. Consistently strong financials and dividend payout
2. Large, diversified and unique product portfolio
3. Innovative marketing campaigns both on physical and digital media
4. World Class Partnerships to increase its sales and presence across various markets
5. Numerous initiatives for Environmental Sustainability
1. Largely Dependent on US Markets
2. “Unhealthy” perception of consumers
3. Involved in various lawsuits which led to penalty
Opportunities
Threats
1. Venezuela Impairment charges could result in new opportunities
2. Pursue inorganic growth with focus on healthier offerings
3. Winning the MSG contract
4. Ramping up digital capabilities and e-commerce
1. Intense competition in beverages segment
2. No-Deal Brexit could create uncertainties
3. Frequent product recalls could result in loss
4. Change in consumer preference due to Covid-19 pandemic
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of PepsiCo

Strength

1. Consistently strong financials and dividend payout: PepsiCo has succeeded in maintaining a healthy balance sheet with strong financials successively year after year. In 2020, PepsiCo continued to deliver strong performance and shareholder returns with 5.7% organic revenue growth and 2% increase in core constant currency EPS. PepsiCo returned $7.5 billion to shareholders through dividends and share repurchases combined. PepsiCo posted a strong performance beating targets for the year ending December 26, 2020 with revenue hitting $70,372 billion, a 5% increase year-over-year. PepsiCo’s approach of “Performance with Purpose “— is woven into their business and business strategy — and fuels them to generate sustained financial growth and consistently strong returns. The multinational food and beverage snacker has substantially outperformed competition, in total returns over the past five years. Its dividend yield and free cash flow persistently remains quite strong. PepsiCo has succeeded in maintaining an excellent track record of consecutive dividend increase for 46 years.

2. Large, diversified and unique product portfolio: It has a huge and diversified portfolio of foods and beverages, consisting of around top 22, billion-dollar brands. Their flagship food and beverage brands is what makes PepsiCo unique. Their Global Brands include likes of Pepsi, Lays, Mountain Dew, Miranda, Tropicana, Fritos, Lipton, Aquafina, Lays, Cheetos, Quaker and many more. Through extensive research on consumer preferences, cutting edge designs, exciting campaigns and world class partnerships, PepsiCo boasts of building powerful brands. They continue to innovate in this space with shifting consumer tastes and higher demand for more nutritious food and beverages. The PepsiCo teams have endeavored hard to produced foods and beverages with lean calories, reduced sodium and minimum saturated fat without compromising on great taste. PepsiCo’s product portfolio which is by and large divided under the following three categories 1. Good for You 2. Better for You and 3. Fun for You. In 2006, PepsiCo’s portfolio was predominantly dominated by the third category which was 70% larger than Good for You and Better for You slices combined, but by 2017 end, they have become nearly equal in size. In 2018, PepsiCo continued to refine their beverage, food and snack portfolio to meet changing consumer demands by reducing added sugars in many of the beverages and sodium and saturated fat in many of their foods and Snacks. Their iconic black can Pepsi, more popular as Pepsi Zero Sugar or Pepsi Max — continued to grow and saw good traction around the globe. Quaker 3-minute Oats, Legume based products and Simply brands products were introduced to adapt to the demands for more nutritious and more delicious foods. In the wake of the pandemic, when the consumer demand shifted from unorganized segment to organized segment, PepsiCo India is foraying into the flat-cut and wafer-styled potato chips segment across the country. This strategic move will enable the company to expand its portfolio and increase its market share.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

Threat

This section is available only in the 'Complete Report' on purchase

Major Brands :

  • Pepsi
  • Lays
  • Doritos
  • Fritos
  • Cheetos
  • Quaker Oats
  • Aquafina
  • Tropicana
  • Miranda
  • 7Up
  • Mountain Dew
  • Naked
SWOT & PESTLE (combined)
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WHY BUY THIS REPORT?
TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

• The PepsiCo SWOT and PESTLE analysis report consists of a comprehensive analysis of all major pertinent internal and external factors shaping the brand and its operations.
• The SWOT analysis report consolidates internal and external analysis. Internal analysis manifests PepsiCo’s strengths and weaknesses, whereas the external analysis helps to recognize the opportunities for advancement and threats that can inhibit growth.
• The PESTLE / STEEPL / PEST report highlights the current trends in the FMCG and beverage industry with a precise depiction of macro factors and its repercussions on the industry and largely on the PepsiCo company.
• The PESTLE analysis helps in identifying the impact on PepsiCo's business model by influencers like political, economic, social, technological, legal and environmental factors
• Assessing the benefits of the notable merger of Pepsi-Cola and Frito-Lay. Also scanning through the lens on other acquisitions, capital raising, equity transactions, alliances or partnership ventures, deal valuations and the synergies achieved by this beverage behemoth.
• Comprehensive company analysis to infer information about company profile, business model, business plans and marketing strategy, including an abstract data of PepsiCo's founders, its headquarters, subsidiaries, value proposition, and revenue jumps.
• Studying the latest mission statement and vision statement adopted by the PepsiCo company in 2019 followed by its Unique Selling Proposition or USP that makes PepsiCo one of the leading global snack and beverage company.
• Investigating the PepsiCo business model and business diversification, with further categorization and analysis of key business segments and business case study.
• Crisp synopsis of the PepsiCo core competencies that strengthened and added a competitive advantage to the company over its major competitors from the FMCG Industry.
• Classifying the core values, key performance indicators and success factors that contributed to sustainable growth and proliferation.

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References used in PepsiCo SWOT & PESTLE Analysis Report

1. Annual Report 2020 - https://www.pepsico.com/docs/album/annual-reports/pepsico-inc-2020-annual-report.pdf?sfvrsn=d25439e4_4

2. PepsiCo India expands Lay’s footprint with foray in wafer chips segment - The Hindu BusinessLine - https://www.thehindubusinessline.com/companies/pepsico-india-expands-lays-footprint-with-foray-in-wafer-chips-segment/article37937980.ece

3. PepsiCo invests in Closed Loop Partners & Leadership Fund - https://www.packaging-gateway.com/news/pepsico-closed-loop-investment/

4. 'Big victory for farmers’: Farmers on revocation of PepsiCo’s Lay’s patent – BusinessToday - https://www.businesstoday.in/latest/story/big-victory-for-farmers-farmers-on-revocation-of-pepsicos-lays-patent-314675-2021-12-07

5. PepsiCo Inc witnesses double-digit fall in beverage sales in India due to coronavirus - https://www.deccanherald.com/business/business-news/pepsico-inc-witnesses-double-digit-fall-in-beverage-sales-in-india-due-to-coronavirus-860808.html

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PepsiCo SWOT and PESTLE analysis has been conducted by Aditi Chaturvedi and reviewed by senior analysts from Barakaat Consulting.

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