Pidilite Industries SWOT and PESTLE Analysis
ID : 521671553| Mar 2023| 21 pages
COMPANY PROFILE -Pidilite Industries
Business Sector :Chemicals & Adhesives
Operating Geography :India, Asia, Global
About Pidilite Industries :
Pidilite Industries is an Indian multinational company that produces a wide range of adhesives, sealants, construction chemicals, and other industrial chemicals. The company was founded in 1959 by Balvant Parekh and was initially focused on producing only one product, Fevicol, a synthetic resin adhesive. Today, the company has a diverse portfolio of products, including adhesives and sealants, construction chemicals, art materials, automotive chemicals, industrial adhesives, and more. Some of its popular brands include Fevicol, Dr. Fixit, Fevikwik, M-Seal, and Hobby Ideas. Pidilite Industries is known for its innovative products and has a strong research and development team that constantly develops new products to meet the changing needs of customers. The company is also committed to sustainability and has a number of initiatives to reduce its environmental impact and promote sustainable practices. With a workforce of over 7,600 employees as of early 2023, Pidilite Industries has a strong distribution network that covers over 100 countries, including India, the United States, the United Kingdom, Australia, and South Africa. The company is headquartered in Mumbai, India, and is listed on the Bombay Stock Exchange and the National Stock Exchange of India. In 2022, Fevicol won the Gold at Campaign Digital Crest Awards for the best use of social media.
The USP of Pidilite Industries is that it is one of the largest adhesive manufacturers in the world and has a strong presence in India and other countries around the world. The company’s vision is ‘To Be The Most Innovative Research and Technical Competence Center for Sustaining “Innovation-Driven” Growths for Pidilite Group of Companies globally.’
Pidilite Industries Revenue :
INR 8,292 crore - FY ending 31st March 2022
INR 6,290 crore - FY ending 31st March 2021
Competitive Analysis of Pidilite Industries
SWOT
PESTLE
The SWOT analysis for Pidilite is presented below in a matrix followed by the detailed analysis report:
| Strengths | Weaknesses |
| 1. Pidilite is the market leader in adhesive industries with focused media strategy 2. Great market penetration with availability in more than 4 million outlets 3. The bond with investors is strengthened with a comprehensive update on financials and periodic corporate changes 4. Well diversified product portfolio as it is ever-evolving | 1. Over dependency on a brand may lead to narrowed diversification of product |
| Opportunities | Threats |
| 1. Focus on untapped potential of tile and stone solution market can be game changer 2. Setting up of more plants worldwide can compensate worldwide demand 3. Strategic collaboration and acquisition to facilitate growth 4. Investment in R&D to develop properties of adhesives such as fast solidification, glue guns, etc. 5. Focus on high temperature adhesives to find application in electronics and aerospace | 1. Competition from other low-cost regional brands 2. Raw material prices are dependent on movement in oil prices 3. Slowdown in the economy will impact industrial spending |
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Detailed SWOT Analysis of Pidilite Industries
Strength
1. Pidilite is the market leader in adhesive industries with focused media strategy: Pidilite is considered the market leader in the adhesive industry, with a market cap of 62% of its brands. Its Fevicol brand is now so synonymous with adhesives that it has become a household name in India. Pidilite's success can be attributed to its focused media strategy, which has helped to create a strong brand management ecosystem that has been instrumental in penetrating the market. The company's Fevikwik brand was even awarded the Effie 2020 award for its advertising campaign, which highlighted the real-life applications of the product. This further emphasizes the connection Pidilite has been able to establish between its brands and the needs of its consumers, helping to cement its place as the market leader in the adhesive industry.
The remaining section under "Strength" is available only in the 'Complete Report' on purchase.
Weakness
This section is available only in the 'Complete Report' on purchase.
Opportunity
This section is available only in the 'Complete Report' on purchase.
Threat
This section is available only in the 'Complete Report' on purchase.
Major Brands :
- Fevicol
- Dr.Fixit
- Fevikwik
- M-seal
- Hobby Ideas
- Fevicol Marine
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SWOT & PESTLE (combined)
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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?
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Pidilite Industries Porter's Five Forces Analysis -
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Pidilite Industries BCG Analysis -
Pidilite Industries Segmentation, Targeting and Positioning (STP) Analysis -
Pidilite Industries Ansoff Matrix Analysis
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References used in Pidilite Industries SWOT & PESTLE Analysis Report
1. Annual Report - https://www.pidilite.com/wp-content/uploads/2021/07/Annual-Report-2020-2021.pdf
2. Investors Presentation- https://www.pidilite.com/wp-content/uploads/2021/02/S-E-Intimation-Investor-Presentation-18.02.2021
3. Margins a sticky issue for Pidilite - https://www.livemint.com/market/mark-to-market/margin-revival-crucial-for-pidilite-11668622845139.html
4. How Pidilite is using technology to build stronger bonds with its customers - https://news.microsoft.com/en-in/features/how-pidilite-is-using-technology-to-build-stronger-bonds-with-its-customers/
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Pidilite Industries SWOT and PESTLE Analysis
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