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Pierer Mobility SWOT & PESTLE Analysis

ID : 52764753| Oct 2020| 15 pages

COMPANY PROFILE -Pierer Mobility

Business Sector :Powered Two Wheelers/ Off-road motorcycles

Operating Geography :Austria, Europe, North America, India and Oceania

About Pierer Mobility :

Pierer Mobility AG, earlier known as KTM Industries Group, is the leading powered two-wheeler manufacturer of Europe. it has its headquarters located in Mattighofen, Austria. It develops, produces and distributes motorized recreational vehicles (power sports) and sports cars under the brands: KTM, Husqvarna and recently acquired Spanish off-road brand GASGAS. The KTM business division produces and sells street and off-road motorcycles and X-Bow Supercar in motorsports. Husqvarna division sells Husqvarna off-road and electric motorcycles that stand tall with its distinct brand positioning. Acquiring majority stake in GASGAS makes way for entry in the trial bikes segment for Pierer Mobility. They also sell clothes, accessories, vehicles, premium auto parts and original spare parts. They operate through subsidiaries and sales offices in Europe, the US, Mexico, Asia and South Africa. Pierer Mobility also fully consolidated electric bicycle division of German company PEXCO to grow in the field of electric mobility. KTM’s tagline is ‘READY TO RACE’ to incorporate a sporty and off-road brand image to its premium powered two wheelers and appeal to millennial and Gen Z audience.
The USP for Pierer Mobility lies in the company’s ability to handle the entire product development process right up to economic industrialization.

Pierer Mobility Revenue :


1520.1 million - FY ending 2019 (YoY growth negative 2.5%)
1559.6 million - FY ending 2018

Competitive Analysis of Pierer Mobility

SWOT
PESTLE
The SWOT analysis of Pierer Mobility is presented below:
Strengths
Weaknesses
1. Developmental role in electric powertrain innovation
2. Offers full and diverse range of off-road motorcycles
3. Leading European powered two-wheeler group
4. Huge growth in KTM registrations in India
5. R&D drives the force for innovation in company
6. Strategic partnership with Bajaj
1. Weak cash position compared to the industry
2. High debt to equity ratio compared to the industry
Opportunities
Threats
1. Gaining market share in 125 cc category in ASEAN countries
2. Setting up KTM off-road training centres
3. Opportunities in performance and urban e-mobility segment
4. Growing prospects for PTW in emerging markets
5. Bike sharing services as revenue model
1. Impact of COVID-19 on demand and supply chain
2. Declining US motorcycles market
3. High Competition and Pricing Pressure
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Pierer Mobility

 

Strength

1. Developmental role in electric powertrain innovation: Firstly, off-road motorcycles have gained considerable popularity in recent years. Secondly, rising environmental awareness and government focus to reduce CO2 emissions all over the world is creating markets for electric two wheelers. Pierer Mobility has realised the market opportunity produced by synergistic effect of both these aspects and takes leading role to develop electric powertrains. This reflects in their development of high-power electric motorcycle, KTM FREERIDE E. The company has also put across structures to aid research and development of alternate forms of mobility for different kind of applications.

2. Offers full and diverse range of off-road motorcycles: Pierer Mobility acquired Spanish off-road brand GASGAS in fourth quarter of 2018 to enter into trial motorcycle segment. They also integrated Husqvarna motorcycles to cater to a larger target audience pertaining to off-road motorcycles. Diversifying further, KTM made developments also in the four-wheeler segment by producing KTM X-BOW sports car. ` In December 2019, they fully consolidated the electric bicycle division of German brand PEXCO to facilitate entry in e-bicycle division. They have proved themselves to be capable to design new product ranges apart from traditional models. They understand different needs of different audiences and operate accordingly. They perform mergers and acquisitions boldly and frequently to cater to these changing needs. They have also acquired stake in AVOCODO GmbH to be future ready for digital solutions like developing mobile applications and infotainment systems for motorcycles.

The remaining section of “Strength” is available only in the 'Complete Report' on purchase.

Weakness

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Opportunity

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Threat

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References used in Pierer Mobility SWOT & PESTLE Analysis Report

1. Pierer Mobility Annual report 2019 - https://www.pierermobility.com/wp-content/uploads/2020/03/Annual-Report-2019_PIERER-Mobility-AG.pdf

2. Pierer Mobility Annual Financial report 2019 - http://issuerinfo.oekb.at/downloadDocument?id=141460

3. Pierer Mobility Company Profile - https://www.reuters.com/companies/PMAG.BE

4. Pierer Mobility Company Website - https://www.pierermobility.com/en/

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2021). Pierer Mobility SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/pierer-mobility/ [Accessed 20 Oct, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Pierer Mobility SWOT and PESTLE analysis has been conducted by Anirudh Gupta and reviewed by senior analysts from Barakaat Consulting.

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