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PKB Privatbank SA SWOT and PESTLE Analysis

ID : 521101753| Feb 2023| 18 pages

COMPANY PROFILE -PKB Privatbank SA

Business Sector :Banking and Financial Services

Operating Geography :Ukraine, Europe, Global

About PKB Privatbank SA :

PKB Privatbank SA is a private bank. Mortgage loans, capital markets, investment management, and e-banking are all the services provided by the company. The company is headquartered in Dnipro, Ukraine. Privatbank is one of Latvia's first and oldest banks, having been established in 1992. Around 52.3 per cent of banking customers consider it to be the primary bank. One-time SMS passwords were used for the first time at the bank, making it one of the first in the world. Products such as a mini payment terminal, access to Internet banking via a QR code, online cash collection, and dozens of different mobile applications are among the most recent innovations of the bank that have received worldwide recognition. The following are some of the technology that the bank offers: Mobile banking is a system that allows a customer to manage his or her bank card accounts and make payments by SMS with a code to the bank server using a mobile phone. LiqPAY is a payment platform created by PrivatBank experts that combines Visa money transfer technology with the benefits of the Internet and mobile channels. The bank's 3-D Secure Technology, which was introduced in 2010, protects against fraud. Electronic "Coin-Free" change technology allows a client to receive change in the form of electronic money to their mobile phone account or an electronic voucher instead of coins. In February 2021 Ukrainian PrivatBank was named the most technological Ukrainian private bank in Euromoney's 18th annual Private Banking and Wealth Management Survey 2021.
PrivatBank's USP lies in it being Ukraine's largest commercial bank in terms of clientele, assets, loan portfolio, and taxes paid to the government. The mission statement of PrivatBank reads, "By provision of the best quality financial services, we drive the economy for development, business – for growth and individual clients – for making dreams come true".

PKB Privatbank SA Revenue :


UAH 53,644 billion - FY ending 31st December 2020 (y-o-y growth -12%)
UAH 60,807 billion - FY ending 31st December 2019

Competitive Analysis of PKB Privatbank SA

SWOT
PESTLE
The SWOT analysis for PKB PrivatBank is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Among the most innovative banks in world
2. Preferred for banking by majority of Ukrainians
3. Most profitable bank of Ukraine over the years
4. Leading bank to support the government lending plans
5. Strong footprint in SME segment		1. Poor credit history with foreign lenders
2. Lack of operational efficiency
OpportunitiesThreats
1. Capturing the tourism sector through cards segment
2. Growing users in digital channels		1. Reduction in branches due to operational barriers in Covid waves
2. Unavoidable decline in profits due to reduction of interest rates
3. Uncertainty in public finances reduces the growth of banking services
4. Degradation of public image due to litigations on top management
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Detailed SWOT Analysis of PKB Privatbank SA

Strength

1. Among the most innovative banks in world: PrivatBank is known for continuous innovations. There are many groundbreaking solutions that it has provided to its customers. It was the flagship bank to use the FacePay24 technology to launch the biometric POS terminals in Ukraine. It has also developed a POS-terminal for businesses to handle the payment functions, cash register and goods accounting system. The bank has tried to keep up with the global trend of offering payment services in messenger apps. It has invested in chatbot based payments through the messenger application Viber. It was the pioneering bank to offer an online subscription model for utility services. For these achievements, PrivatBank was named the best digital bank of Ukraine in 2020 by Global Finance. The bank operates dozens of mobile applications that can help customers to have easy access to customer services.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Capturing the tourism sector through cards segment: JCB international Co. Ltd. and PrivatBank signed an agreement in October 2019. The partnership was to develop a cards acceptance network in Ukraine. The move aims to cater to the Asian Tourists for their payment activities during their visit to Ukraine. As per the Economic Development and Trade Ministry of Ukraine, around 14.2 million tourists visited Ukraine in 2018 and it was estimated that the number would increase in the coming years. PrivatBank has a network of 200,000 POS terminals and 7300 ATMs. The bank will benefit from thousands of merchant locations that will serve the tourists. PrivatBank benefits from JCB as a new partner to its payment system that will increase its reach to 130 million of its global cards customers. Although the tourism sector has been hit due to Covid-19, the partnership deal is said to benefit in the long run.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

  • Oschadbank
  • Ukreximbank
  • Raiffeisen Bank Aval
  • UkrGasBank
  • Sberbank
  • UkrSibbank

Major Brands :

  • LiqPAY
  • AS PrivatBank
  • PrivatBank IBU
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References used in PKB Privatbank SA SWOT & PESTLE Analysis Report

1. PrivatBank's profile-en - https://en.privatbank.ua/about

2. PRIVATBANK GROUP ANNUAL REPORT 31 December 2020 - https://static.privatbank.ua/files/Consolidated+Financial+Statements+together+with+Independent+Auditor's+Report+2020.pdf

3. WE GET THINGS DONE | PrivatBank - https://en.privatbank.ua/cpa/pidsumky

4. 4. UPDATE 1-Bank of England approves bail-in of $595 mln loan to Ukraine’s PrivatBank | Reuters - https://www.reuters.com/article/britain-boe-ukraine-idUSL1N2N113O

5. JCB, PrivatBank target tourist spending in Ukraine | PaymentsSource | American Banker - https://www.americanbanker.com/payments/news/jcb-privatbank-target-tourist-spending-in-ukraine

The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). PKB Privatbank SA SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/pkb-privatbank/ [Accessed 06 Dec, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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PKB PrivatBank SWOT and PESTLE analysis has been conducted by Mohit Harishchandra Deshmukh and reviewed by senior analysts from Barakaat Consulting.

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