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PKN Orlen SWOT and PESTLE Analysis

ID : 521068253| Feb 2023| 18 pages

COMPANY PROFILE -PKN Orlen

Business Sector :Petrochemicals

Operating Geography :Poland, Europe, Global

About PKN Orlen :

PKN Orlen is a state-owned oil refinery and gasoline marketer headquartered in Plock, Poland. The company is a major European publicly-traded company with significant activities in Poland, the Czech Republic, Slovakia, Germany, and the Baltic nations, as well as a presence in Canada. In 1999, the firm was formed by the merging of CPN and Petrochemia Pock. It was renamed Polski Koncern Naftowy (PKN), and Orlen was added as the consortium's brand name a few months later. It specialises in refined petrochemical product manufacturing, distribution, wholesale, and retail sales. The Company's operations are split into three segments: refining, which includes refinery product processing and wholesale, oil production and sale, and supporting production; Retail segment, which includes sales at gas stations; and Petrochemical segment, which includes petrochemical manufacturing and wholesale, as well as chemical production and sale. Its product portfolio includes gasoline, heating oil, aviation fuel, and polymers, as well as fuel and petrochemical goods. It also generates and distributes thermal and electrical energy. In August 2021, the firm announced the launch of a strategic relationship with GE Renewable Energy, aiming at improving PKN ORLEN's competitiveness in applying for new wind farm concessions in the Polish economic zone in the Baltic Sea.
PKN ORLEN's USP lies in it being is a major player in the fuels and energy sectors, as well as the largest firm in Central and Eastern Europe. The Company is listed in important global rankings such as the Fortune Global 500, Platts TOP250, and Thompson Reuters TOP100. PKN Orlen's mission statement reads, "We discover and process natural resources to fuel the future”

PKN Orlen Revenue :


PLN 131,592 million - FY ending 31st December 2021 (y-o-y growth 52.6%)
PLN 86,180 million - FY ending 31st December 2020

Competitive Analysis of PKN Orlen

SWOT
PESTLE
The SWOT analysis for PKN Orlen is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Leader in fuel and energy market
2. Advanced infrastructure for processing crude oil
3. Largest network of modern service stations
4. Prominent industrial electricity producer of Poland
1. Controversial history of top management will hinder M&As
OpportunitiesThreats
1. Venturing into renewable energy solutions can reduce impact of carbon curbs
2. Reconfiguration of supply chains will increase demand in shipping
3. Expansion into biofuel production
1. Gasoline Vehicles to get replaced by electric ones
2. Further covid waves can lead to low oil demand
3. Soaring oil prices will mean accelerated shift towards substitutes
4. Difficulty to meet rising demand due to reduced capex during pandemic
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Detailed SWOT Analysis of PKN Orlen

Strength

This section is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Venturing into renewable energy solutions can reduce impact of carbon curbs: In recent years oil and gas companies have received a lot of public resentment over their large-scale impact on climate change. Policymakers have taken steps to curb carbon emissions such as heavy taxes on carbon intensive sectors. This has basically slowed the pace of oil and gas consumption growth. A solution for this change is the shift towards renewable energy production. Large corporations like PKN can use the capital to setup the necessary infrastructure and they have the expertise for energy distribution. Also, the government incentives will offset the taxes faced in the core oil and gas segment. As per the current trend in use of fossil fuels, it is expected that there will be radical measures taken against the oil and gas sector. Thus it is necessary for PKN Orlen to shift gears towards renewable energy.

The remaining section under "Opportunity" is available only in the 'Complete Report' on purchase.

Threat

1. Gasoline Vehicles to get replaced by electric ones: EVs (Electric Vehicles) on roads comprise only 1% of the total cars. Oil demand is growing rapidly, and the prices are touching record high values. Yet, the EV technology is developing at a much faster pace than the traditional powertrains. An example of this can be the ever-decreasing price of lithium batteries. Charging the batteries has become highly convenient with supercharging technology. According to Bloomberg, the number of EVs will make up more than half the total passenger and light commercial vehicles by 2040. One of the main reasons for this change would be tightening regulations that cannot be followed by the traditional vehicles. Consumers are also preferring the EVs for their high performance and low maintenance. PKN Orlen will see a sharp decline in its core petrochemicals segment due to this trend.

The remaining section under "Threat" is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Polska Press Grupa
  • Energa SA
  • Ruch
  • Anwil SA
  • ORLEN Deutschland GmbH (Orlen Deutschland)
  • ORLEN Poludnie S.A.
  • Orlen Lietuva
  • Inowroclawskie Kopalnie Soli SOLINO S.A.
  • Plock Industrial and Technological Park S.A.
  • Ship-Service S.A.
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References used in PKN Orlen SWOT & PESTLE Analysis Report

1. ABOUT THE COMPANY - What we do - https://www.orlen.pl/EN/Company/Pages/default.aspx
2 Power struggle at heart of Polish energy plans - https://www.dw.com/en/power-struggle-at-heart-of-polish-energy-plans/a-56822090
3. The Last Oil Price Boom May Be in Sight - https://www.bcg.com/publications/2021/preparation-for-last-oil-price-boom
4. PKN ORLEN to optimise oil refining - https://www.euro-petrole.com/pkn-orlen-to-optimise-oil-refining-n-i-20157
5. Poland: Changes in the legislation on mandatory fuel reserves - https://www.noerr.com/en/newsroom/news/poland-changes-in-the-legislation-on-mandatory-fuel-reserves
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). PKN Orlen SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/pkn-orlen/ [Accessed 19 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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PKN Orlen SWOT and PESTLE analysis has been conducted by Mohit Harishchandra Deshmukh and reviewed by senior analysts from Barakaat Consulting.

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