PLDT Inc SWOT and PESTLE Analysis
COMPANY PROFILE -PLDT Inc
Business Sector :Telecommunication Services
Operating Geography :Philippines, Asia, Global
About PLDT Inc :
The Philippine Long Distance Telephone Company was renamed PLDT, Inc., a holding company for telecommunications, internet, and digital services. The company has its headquarters in Makati City, Metro Manila. Along with Globe Telecom and the nascent Dito Telecommunity, it is one of the country's main telecom carriers. An ordinance of the Philippine Government created PLDT on November 18, 1928. The business provides wireless broadband, voice, data, and cellular services. Additional fixed-line services offered by the company include local exchange, international long-distance, data and other networks, and other services. Through several brands, including TNT, SmartBro, Sun Broadband, PLDT, Smart, and Sun Cellular, the firm advertises its services. These solutions are made accessible to corporate, retail, and SME clients. The Philippines, British Virgin Islands, Cayman Islands, and Singapore are all commercial hubs for the organisation. On July 7, 2022, PLDT Inc., Smart Communications, Inc. (Smart), a wireless division of PLDT Inc., and the MVP Sports Foundation (MVPSF) announced that they were supporting the Philippine Olympic Committee's (POC) initiative to create a trust fund to provide incentives to national athletes who win medals at the Olympics, Southeast Asian Games, and Asian Games.
The unique selling proposition or USP of PLDT is that it is the largest fully integrated telco in the Philippines and has one of the highest market capitalizations among listed firms in the country. The mission statement of PLDT reads, "Empower Filipinos everywhere with customer-focused digital innovations that unlock and share their infinite potential".
PLDT Inc Revenue :
PHP 185,751 million - FY ending 31st December 2021 (y-o-y growth 6.9%)
PHP 173,634 million - FY ending 31st December 2020
Competitive Analysis of PLDT Inc
Strengths | Weaknesses |
1. Largest telecommunication service provider in Philippines. 2. Diverse product offerings and business segments. 3. Recipient of several awards in different categories for its services and performance. 4. Company’s financial product Maya is the largest non-bank payment processor in Philippines. 5. Consistent growth in revenues and profits. | 1. Philippines is prone to natural disasters which causes disruptions in services. |
Opportunities | Threats |
1. Expand across international services. 2. Scope to expand services in PLDT home business. 3. Collaborate with government and other organizations to improve services. 4. Grow in the financial segment business through new products and services. | 1. Supply chain disruptions can affect the operations of the company. 2. Growing competition in the Philippines telecom industry can affect market share. |
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Detailed SWOT Analysis of PLDT Inc
Strength
1. Largest telecommunication service provider in Philippines: PLDT communications is the largest integrated telecommunications and digital services provider in the Philippines. The company is invested in principal business segments like fixed line, wireless, digital and others. PLDT communication offers the most diversified range of communications and digital services across the Philippines which offer most extensive fiber optic, wireless and fixed line networks. PLDT has shown consistent growth in revenue and attained the highest full year revenue ever in 2021, with consolidated service revenues of ₱182.1 billion. The consolidated service revenues in the fourth quarter reached a historic high of ₱46.2 billion. The core income of Telco grew by 8% to ₱30.2 billion while consolidated EBITDA reached an all-time high of ₱96.2 billion, a growth of 8% year-on-year. PLDT has 391.5 billion in market capitalization and 78.8 million total subscriber base. The fiber footprint of the company is around 743,700 km and has 96% of wireless network population coverage.
2. Diverse product offerings and business segments: The largest integrated provider of digital and telecommunications services in the Philippines is PLDT. The most extensive fibre optic, wireless, and fixed line networks in the Philippines is used by PLDT to provide the most diverse selection of communications and digital services. These networks are comprised of its four main business segments: fixed line, wireless, digital, and others. Fixed wireless seems to be a growth area for Individual Wireless. As customers with limited mobility were confined to their homes, sales of Smart's fixed wireless solutions increased by 47%, or $1 billion, to $3.3 billion. PLDT will continue to make the most of its investment in 5G, even though it is still in its early stages of adoption with just over a million distinct devices using it, thus diversifying its product offering.
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Weakness
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Opportunity
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Threat
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Major Competitors :
- Globe Telecom
- Converge ICT solutions
- Dito Telecommunity
- Telstra
- Cable One
Major Brands :
- Smart Communications
- Cignal TV
- ePLDT inc.
- PLDT global corporation
- MediaQuest Holdings
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Check Out Analysis of Other Relevant Companies
References used in PLDT Inc SWOT & PESTLE Analysis Report
1. Annual Report - https://cms.pldt.com/drupal/sites/default/files/irannualandsustainablereports/AR%202021_Main%20section_0.pdf
2. PLDT unfazed by new competition, technologies - https://www.philstar.com/business/2022/06/15/2188366/pldt-unfazed-new-competition-technologies
3. Philippines to install 23,000 free public Wi-Fi hotspots - https://www.theregister.com/2020/07/20/philippines_23000_wifi_hotspot_rollout/
4. 5G Geopolitics and the Philippines: The Huawei Controversy - https://www.asiapacific.ca/publication/5g-geopolitics-and-philippines-huawei-controversy
The detailed complete set of references are available on request in the 'Complete report' on purchase.
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SWOT & PESTLE.com (2025). PLDT Inc SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/pldt/ [Accessed 14 Feb, 2025].
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PLDT Inc SWOT and PESTLE analysis has been conducted by Sushil Kumar Panda and reviewed by senior analysts from Barakaat Consulting.
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