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Polaris Inc. SWOT and PESTLE Analysis

ID : 521435353| Feb 2023| 21 pages

COMPANY PROFILE -Polaris Inc.

Business Sector :Consumer Goods, Manufacturing, Vehicle Design, Automobile

Operating Geography :United States, North America, Global

About Polaris Inc. :

Headquartered in Medina, Minnesota, United States, Polaris Inc. is an American automotive manufacturer of motorcycles, all- terrain vehicles, snowmobiles and neighborhood electric vehicles. Polaris Inc. currently produces motorcycles through the Indian Motorcycle subsidiary and was originally named Polaris Industries Inc. which was renamed in 2019 to Polaris Inc. Polaris Inc. high quality product includes the Polaris RANGER, RZR AND Polaris GENERAL along with Sportsman, Indian Motorcycle and Slingshot motor-roadsters. Polaris serves more than 100 countries across the globe and also enhances the riding experience with parts, garments and accessories. In some markets Polaris includes military and commercial off- road vehicles, electric vehicles and quadricycles. In 2022, Polaris bagged the most prestigious SIIA CODiE Awards in the Best Project Management Solution category. Other awards and accolades received by Polaris Inc. are Corporate IT Excellence and Innovation award, Excellence in Service Contracts Awards and Technical Innovation Awards. Polaris Inc. has approx. 16,000 as of early 2023 and it ranked 419 in Fortune 500 in 2022.

Polaris Inc.’s mission statement reads “to be the most successful manufacturer of off-road, all terrain, snowmobiles and on-road vehicles in the world, by offering the best customer experience for outdoorsmen.” The Unique selling point or USP of Polaris Inc. lies in empowering employees to take challenging assignments with great responsibilities and think outside the box to create incredible products.

Polaris Inc. Revenue :


US$ 8,919 million - FY ending 31st December 2021
US$ 8,198 million - FY ending 31st December 2020

Competitive Analysis of Polaris Inc.

SWOT
PESTLE
The SWOT analysis for Polaris Inc. is presented below in a matrix followed by the detailed analysis report:
StrengthsWeaknesses
1. Wide distribution network with approximately 4400 dealers globally.
2. Large revenues with rank 407 on Fortune 500.
3. Almost consistent increase in gross profits for the past 10 years.
4. Heavy expenditure on research and development providing competitive advantage.
1. Relations with a limited number of product financing sources for its dealers and consumers.
2. Heavy dependence on dealers and distributors for the retail of its products.
3. The company is highly indebted.
4. United States accounts for a significant portion of total sales.
OpportunitiesThreats
1. Continued innovation leading to consistent increase in side-by-side vehicle market.
2. Due to the pandemic, increase in the ATV market.
3. The covid related restrictions has led to shift in outdoor recreations.
1. Unfavorable weather conditions can negatively impact the sales of certain products.
2. Fluctuations in foreign currency exchange rates.
3. Fluctuations in the prices of raw materials and commodities.
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Detailed SWOT Analysis of Polaris Inc.

Strength

1. Wide distribution network with approximately 4400 dealers globally: The company operates in six different segments- off-road vehicles, snowmobiles, motorcycles, global adjacent markets, aftermarket and boats. The products of the company are distributed to its dealers, distributors and customers through a network of over 30 distribution centers. The company maintains several leased whole goods distribution centers where final set-up and up-fitting is completed for certain models before shipments to dealers, distributors and customers. Its products are sold by approximately 2300 independent dealers in North America and around 1400 independent international dealers through over 30 subsidiaries. The company also sells its products through approximately 90 independent distributors in over 120 countries outside of North America. The company’s off-road vehicles are sold directly to a network of 1400 dealers in North America and over 1000 international dealers.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

1. Relations with a limited number of product financing sources for its dealers and consumers: The company sources components and raw materials from various suppliers but has relations with only a limited number of financing sources to provide credit to its customers and dealers. It does not provide consumer finance to the end users of the products. The company rather has agreements with third parties to provide financing services to consumers. The company has multi-year trade agreement with Sheffield Financial, Evergreen Bank Group, Synchrony Bank. It also has arrangements with Polaris Acceptance which is a joint venture between Polaris and a subsidiary of Wells Fargo Bank, N.A., Wells Fargo affiliates and TCF Financial Corporation to provide floor plan financing to several of its dealers. A majority of the products of the company such as snowmobiles, off-road vehicles, motorcycles, boats and related PG&A are financed under these arrangements and the payment is received by the company within a few days of the shipment of the product.

The remaining section under "Weakness" is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Goupil
  • Aixam
  • ProXD
  • Victory Motorcycles
  • TAP Automotive Holdings, LLC
  • Boat Holdings, LLC
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References used in Polaris Inc. SWOT & PESTLE Analysis Report

1. Annual Report - https://s27.q4cdn.com/214071222/files/doc_financials/2020/ar/Polaris-2020-Annual-Report-Final-reduced-(1).pdf
2. What Is a Fortune 500 Company? How Companies Are Ranked - https://www.investopedia.com/terms/f/fortune500.asp
3. Impacts on Vehicle Miles Traveled During COVID-19 - https://soa.utexas.edu/headlines/impacts-vmt-us-counties-during-covid-19-pandemic
4. Polaris Needs COVID-19 Demand To Stick In 2021 For Prices To Rise - https://seekingalpha.com/article/4391627-polaris-needs-covidminus-19-demand-to-stick-in-2021-for-prices-to-rise
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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SWOT & PESTLE.com (2024). Polaris Inc. SWOT and PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/polaris-inc/ [Accessed 20 Apr, 2024].

In-text: (SWOT & PESTLE.com, 2024)

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