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POSCO SWOT & PESTLE Analysis

ID : 52401753| Jun 2022| 18 pages

COMPANY PROFILE -POSCO

Business Sector :Iron & Steel

Operating Geography :South Korea, Asia, Global

About POSCO :

Headquartered in Pohang, South Korea, Posco started operations in 1968 for manufacturing and selling rolled steel products. The company has gradually ventured into various related businesses that uses steel products or supplies requisite raw materials for manufacturing. Also, it has diversified risk by expanding its operating geography as mentioned above. It also took up a restructuring initiative that resulted in a financial effect worth KRW 7 trillion. POSCO has received many awards such as “Excellence in Sustainability at Steelie Awards'', gold prize at “6th Asia Sustainability Reporting Awards”, etc. As announced in January 2022, Adani Group, an Indian conglomerate, will partner with Posco, to develop and build an integrated steel mill in Mundra, Gujarat, with a $5 billion investment (approx. Rs 37,000 crore). In response to the carbon reduction requirement, POSCO and Adani signed a non-binding MoU to collaborate further at the group business level in various industries such as renewable energy, hydrogen, and logistics.

POSCO’s USP lies in it being ranked number 1 for “The World’s Most Competitive Steelmaker” from consecutive 12 years. The mission statement of USS POSCO states “To Conduct Business in A Manner That Provides Maximum Value to Our Customers, Owners and Employees.” With a vision of “To deliver the meaning of With, which embodies the meaning of a corporate citizen growing together with society, W expresses the continuation of empathetic harmony by visualizing the image of two individuals holding hands. The warm orange color possesses the positive energy of growing together.”

POSCO Revenue :


76,010 billion KRW - FY ending 31 March 2021
57,467 billion KRW - FY ending 31 March 2020

Competitive Analysis of POSCO

SWOT
PESTLE
The SWOT analysis of POSCO is presented below:
Strengths
Weaknesses
1. Largest steel producer in Korea
2. Strategic initiatives through subsidiaries and joint-ventures
3. Strong financial performance this year
4. Global presence with a diversified portfolio
5. People – Centric organisation
6. In – house research capability
1. Problematic Cash Conversion Cycle
2. Heavy reliance on export sales
Opportunities
Threats
1. Expected Growth in steel demand in developing economies
2. Expected Consolidation of the sector
3. New Ventures and Restructuring Endeavour
1. High competition in the steel industry
2. New environmental regulation may lead to high capital expenditure
3. Availability of substitute Products for steel
4. Uncertainty in Korean and Asian markets
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of POSCO

Strength

1. Largest steel producer in Korea: POSCO is Korea's largest fully integrated steel producer and one of the world's largest steel producers in terms of annual crude steel production. POSCO and their other steel-producing subsidiaries produced approximately 43.0 million tonnes of crude steel and stainless steel in 2021, with a significant portion of that output coming from Pohang Works and Gwangyang Works. They had approximately 45.3 million tonnes of annual crude steel and stainless-steel production capacity as of December 31, 2021, including 40.7 million tonnes of production capacity in Korea. POSCO's most important market is Korea. Domestic sales accounted for 42.6 percent of total revenue in the Steel Segment in 2021, up from 38.6 percent in 2020. POSCO's steel products accounted for approximately 53% of total sales volume of such steel products sold in Korea in 2021, up from 51% in 2020.

2. Strategic initiatives through subsidiaries and joint-ventures: POSCO has established various steel production subsidiaries and joint ventures in Korea and around the world in order to effectively implement their strategic initiatives and solidify their leadership position in the global steel industry. POSCO and Sagang Group Co. agreed to form POSCO (Zhangjiagang), a joint venture company in China for the manufacture and sale of stainless cold rolled steel products. POSCO HOLDINGS INC. owns 82.5 percent of the joint venture. They also agreed to form PT. Krakatau Steel (Persero) Tbk. to form PT. Krakatau POSCO Co., Ltd. ("PT. Krakatau POSCO"), an Indonesian joint venture company for the manufacture and sale of plates and slabs. POSCO HOLDINGS INC. owns 70.0 percent of the joint venture. They also formed POSCO YAMATO VINA STEEL JOINT STOCK COMPANY, a wholly owned subsidiary that manufactures and sells shape steel and steel reinforcement products.

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Weakness

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Opportunity

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Threat

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Major Competitors :

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TABLE OF CONTENTS
DELIVERY AND FORMAT
WHY CHOOSE US?

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References used in POSCO SWOT & PESTLE Analysis Report

1. Annual Report - https://www.sec.gov/Archives/edgar/data/889132/000119312522125360/d271339d20f.htm#rom271339_74
2. Applying AI to the Manufacturing Industry - https://newsroom.posco.com/en/ask-expert-applying-ai-manufacturing-industry-2/
3. The Evolution of Smart Cities and Opportunities for Steel Industry - https://newsroom.posco.com/en/the-evolution-of-smart-cities-and-opportunities-for-steel-industry/
4. 'POSCO Pohang Steel Mill has violated laws in 225 cases,' says Employment and Labor Administration - http://www.koreaittimes.com/news/articleView.html?idxno=105300
5. Material substitution biggest challenge for steel industry - http://www.financialexpress.com/archive/material-substitution-biggest-challenge-for-steel-industry/1076050/
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POSCO SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2022). POSCO SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/posco/ [Accessed 04 Oct, 2022].

In-text: (SWOT & PESTLE.com, 2022)

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POSCO SWOT and PESTLE analysis has been conducted by Abhishek Mishra and reviewed by senior analysts from Barakaat Consulting.

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