PPG Industries SWOT and PESTLE Analysis

Strength

1. Well-diversified portfolio of products: PPG Industries has kept its businesses well diversified from domestic paints to optic lenses. Dating back 1883 started as Glass manufacturers and suppliers, PPG has the widest variety of businesses in the chemical industries. Its businesses comprises of aerospace, architectural coatings, automotive OEM coatings, automotive refinish, industrial coating, packaging coatings, specialty coatings and materials. The aerospace business provides over 30 different products and services to the commercial airline manufactures and service providers as well as military. Boeing 737 features its once of its kind electro-chromic PPG ALTEOS® interactive window systems that dim at the touch of button. Architectural coatings comprises of more than 30 different brands to serve markets across the globe with various qualities and utilities as per demand.

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Weakness

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Opportunity

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Threat

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Political

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Economic

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Social

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Technological

1. Enhancements in digital platforms (mobile and website) to improve customer experience: With the advent of digitisation of sales and services, it has become a mandatory choice for every business to use its benefits. PPG has also nurtured the opportunity. It launched the PPG Services online platform, which keeps a check on the convenience of its customers related to their asset management. This online platform allows a user to book painters for their requirements at a stipulated schedule. The painters are all certified by PPG and reviewed by its customers, thus making decision making easier for consumers. PPG has also launched a color consultation app, in which consumers can upload pictures of area to be painted and check and choose from the database of textures available in the app or as per recommendations based on AI. Once a texture is chosen then orders are placed in homedepot.com ensuring delivery at doorstep from the nearest channel of distributer. The customer can again book a painter using the PPG Services platform and accomplish paint related goals conveniently.

2. Enhancement in usage of automation has lead to sustainable growth: Paint Industry uses heavy amount of water and produces huge amount of waste. Paint industry labours also come across several health hazards. This could be minimized through the usage of smart technologies in production. PPG is committed to the use automation in its workflow, which would harm humans if contacted. PPG Moonwalk is an innovative colour mixer, which ensures a cleaner mixing room with precision and quality. PPG's sales included products, which had sustainable advantage, worth $5 billion in 2019. PPG looks to manufacture products with reduced energy usage and minimal emissions of pollutants. PPG also has to ensure to use lesser quantity of water for the production of coatings. The US government has certain rebates in taxation on meeting criteria of environment protection by industries, owing to which, PPG has increased sales of products with sustainability advantage by 33% in 2019. It has also reduced its capacity to dispose waste by 25% since 2017 through usage of efficient and latest technology and planning in operations.

Legal

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Environmental

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