Procter and Gamble (P&G) SWOT & PESTLE Analysis
COMPANY PROFILE -Procter and Gamble (P&G)
Business Sector :FMCG
Operating Geography :United States, North America, Global
About Procter and Gamble (P&G) :
Procter and Gamble is an American company that specializes in consumer good items. Its product assortment ranges from beauty, health and family care to baby care and even fabric and home care. The company has a long standing heritage with its foundations going as far back as 1837, Cincinnati, Ohio. The headquarters of the company till date are located in Cincinnati only two blocks away from its erstwhile location. The formation of the company was a result of a partnership between William Procter and James Gamble and in the beginning dealt only in the soap and candle making business. The company today has as many as 50 brands under its banner.Procter and Gamble (P&G) Revenue :
US $ 65.1 billion (2017)Competitive Analysis of Procter and Gamble (P&G)
| 1. 180 years of history 2. Good CSR recognition 3. Innovation leaders among its competitors 4. Improving productivity and cost structure 5. Deep category mastery of resources | 1. Dipping Revenues and total assets over the years 2. Dipping employee strength |
| 1. Tap non US markets 2. Focus on specific business segments 3. Supply chain transformation in non US markets | 1. Stiff Competition from Johnson and Johnson and Nestle in the US market |
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Detailed SWOT Analysis of Procter and Gamble (P&G)
Strengths
1. 180 years of history: P&G was founded in the year 1837. Today it is a leading FMCG company across the globe with USD 65.3 billion revenue in 2016. It is valued at USD 230 billion. P&G products are sold in across 180 countries and territories. Its products are broadly classified into 10 categories covering 65 brands, of which they are the market leaders in all of them. Such history and prominence is a major internal strength of P&G.
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Procter and Gamble (P&G) SWOT & PESTLE Analysis - SWOT & PESTLE.COM
SWOT & PESTLE.com (2020). Procter and Gamble (P&G) SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/procter-gamble/ [Accessed 23 Feb, 2020].
In-text: (SWOT & PESTLE.com, 2020)
