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Procter & Gamble (P&G) SWOT & PESTLE Analysis

ID : 52248353| Sep 2022| 19 pages

COMPANY PROFILE -Procter & Gamble (P&G)

Business Sector :FMCG

Operating Geography :United States, North America, Global

About Procter & Gamble (P&G) :

Procter and Gamble (P&G) is an American company that specializes in consumer good items. Its product assortment ranges from beauty, health and family care to baby care and even fabric and home care. The company has a long-standing heritage with its foundations going as far back as 1837, Cincinnati, Ohio. The headquarters of the company till date are located in Cincinnati only two blocks away from its erstwhile location. The formation of the company was a result of a partnership between William Procter and James Gamble and in the beginning dealt only in the soap and candle making business. The company today has as many as 65 leadership brands under its banner, half of those who gross $500 million each year in revenues. P&G has been recognized as Top 25 Most Innovative Client Companies in 2020. In 2022, P&G Procter & Gamble is slated to invest $110 million for the expansion of one of its two Greensboro manufacturing plants which will be operation in 2024.

The USP of P&G lies in it being one of the biggest FMCG companies in India. P&G’s vision is to be “recognized as, the best consumer products and services company in the world.” The mission of P&G lies in its purpose “We will provide branded products and services of superior quality and value that improve the lives of the world's consumers, now and for generations to come.”

Procter & Gamble (P&G) Revenue :


US $80.2 billion – FY ending 31st March 2022
US $76.12 billion – FY ending 31st March 2021

Competitive Analysis of Procter & Gamble (P&G)

SWOT
PESTLE
P&G SWOT/TOWS analysis report presents a discussion on all pertinent internal and external strategic factors, specifically the strengths, weaknesses, opportunities, and threats that predominate P&G's micro and macro environment respectively. The SWOT analysis helps to benchmark P&G's business and performance along with identifying its competitive stance in the FMCG industry.
One of the top brands in the FMCG industry is Procter & Gamble (P&G). P&G’s main strength is its wide range of product offerings which includes, health care - personal & oral, fabric care, home care, health, hygiene, and cleaning segments. P&G has more than 300 brands worldwide that are sold in more than 180 countries. Tide, Ariel, Pampers, Whisper, Gillette, Head & Shoulders, Herbal Essences, Pantene, Ambi Pur, Oral-B, Vicks, Olay, and Old Spice are a few of the well-known Procter & Gamble products. These are all Star Products under the P&G umbrella. Despite intense competition from other consumer goods companies, Procter & Gamble is able to maintain its market position over the years. One of the weaknesses of P&G is the decline in the sale of Gillette razors. The shaving frequency has lowered consequently reducing the size of the developed blades and razors market affecting the company’s revenue from this segment.
P&G is one of the most trusted brands when it comes to health and hygiene products. Thus, the pandemic has created a great opportunity for the company due to increase in demand for hygienic products. In this situation, Procter & Gamble must adopt proper business strategies to make sure that the company takes advantage of the most important opportunities. Through such chances, the company can bolster its competitive advantage. To combat the threat of competition, Procter & Gamble must keep making improvements. The market share of the company declines as a result of competitors constantly seeking out new ways to increase their market share. Also, disruptions in supply chain during Covid-19 posed a great threat for all the companies in the FMCG sectors and therefore, P&G was not an exception. Limited delivery operators and labors, minimal working hours or even temporary closure of stores, global lockdown, supply disruptions, dependent on hundreds of foreign suppliers – 400 from China alone, etc. has created significant gap between P&G's supply and demand.
The SWOT analysis of Procter and Gamble (P&G) is presented below in the matrix followed by a detailed analysis:
Strengths
Weaknesses
1. Consistently strong operating performance and financials over the years
2. Focused brand portfolio of 10 categories leveraging P&G’s strengths
3. Offering superior products, services and value across categories
4. Driving innovation and brand building through constructive disruption across the value chain
1. Financial Performance Affected in 2020
2. Huge write-off of $8 billion in Gillette segment in 2019
Opportunities
Threats
1. Pandemic generating the increased focus on health and hygiene
2. E-commerce to be a major growth driver
3. Strong growth opportunity in feminine hygiene market in India
1. Highly competitive global markets across FMCG segments
2. Exposed to and impacted by global macro-economic factors
3. Supply chain issues due to Covid-19
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Procter & Gamble (P&G)

Strength

1. Consistently strong operating performance and financials over the years: Over the past five years, P&G has drawn significant growth across its key financial pointers. The company's revenue rose from $65.3 billion in FY2016 to $76.1 billion in FY2021 symbolizing 16.54% of growth. Its operating income also jumped from $13.3 billion in 2016 to $17.98 billion in FY2021. P&G's organic sales grew by 6% y-o-y (from 2020-2021). Biennially organic sales growth has spurred from 3% across FY17 and FY18 to 11% across FY19 and FY20 symbolizing the underlying strength of P&G's brands and its strategy that is accelerating its business. Precisely in FY2021, from its largest and most profitable segments, i.e. US and China, P&G attained growth in its organic sales by 8% and 12% respectively.

2. Focused brand portfolio of 10 categories leveraging P&G’s strengths: P&G’s 10-Category Portfolio mainly comprises of health care - personal & oral, fabric care, and home care. P&G's portfolio of daily-use products especially from health, hygiene, and cleaning segments is focused on performance, which plays a significant role in brand choice. P&G's products are repeatedly used several times a day, hence the brand has high potential to remain relevant in consumer's day to day lives. Hence, P&G typically occupies the first or second share position in most of these categories.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

This section is available only in the 'Complete Report' on purchase.

Threat

This section is available only in the 'Complete Report' on purchase.

SWOT & PESTLE (combined)
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References used in Procter & Gamble (P&G) SWOT & PESTLE Analysis Report

1. P&G Annual report 2020 - https://assets.ctfassets.net/oggad6svuzkv/3xptJT1PQN6ER55NflKKaP/7f8b653c34aba0090e2763474b7f2909/PG-2020-Annual-Report.pdf
2. Pampers and Tampax weakness seen P&G miss sales target - https://www.irishtimes.com/business/manufacturing/pampers-and-tampax-weakness-sees-p-g-miss-sales-target-1.4149236
3. A growing love of beards forced P&G’s Gillette to shave off $8 billion - https://qz.com/1680613/pgs-gillette-writes-off-8-billion-as-men-stop-shaving/
4. Deep cut: $8 billion in value lopped off Gillette - https://www.bostonglobe.com/business/2019/08/01/shaving-cut-billion-value-lopped-off-gillette/iK4le4olFTRqFz4gk8GQxI/story.html

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SWOT & PESTLE.com (2022). Procter & Gamble (P&G) SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/procter-gamble/ [Accessed 10 Dec, 2022].

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Procter & Gamble SWOT and PESTLE analysis has been conducted by Dinesh Guna and reviewed by senior analysts from Barakaat Consulting. Copyright of Procter & Gamble SWOT and PESTLE Analysis is the property of Barakaat Consulting. Please refer to the Terms and Conditions page for usage guidelines.

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