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Proofpoint Inc SWOT & PESTLE Analysis

ID : 521046353| Oct 2021| 18 pages

COMPANY PROFILE -Proofpoint Inc

Business Sector :Cyber Security

Operating Geography :United States, North America, Global

About Proofpoint Inc :

Proofpoint is a software company that provides security to various enterprises. The company is headquartered at Sunnyvale in California, USA. The company was founded by Eric Hahn in 2002. The company serves nearly 8000 companies worldwide with the help of its 3600+ employees. The company operates worldwide and has offices located at Canada, France, Germany, Singapore, United Kingdom, Japan, USA etc. The company went launched its initial public offering (IPO) in April, 2012. The company provides software as a Service to help companies protect their people, data and brand against threats and risks emanating from three basic business problems namely, threat to cybersecurity, regulatory compliance and digital risk also referred to as brand-impostor fraud. For this purpose the company offers products dealing in email security and protection, advance threat protection, security awareness training, cloud security, archive and compliance, information and protection, digital risk protection and product bundles. Their products are developed on advanced cloud platform that bring speed and unique innovation together. They can be easily used, adjusted and updated faster than most other tools in the face of threats. The company is the only one to have a global intelligence platform inclusive of emails, social media and mobile phones. The company claims to prevent 99% of attachment-based attacks. It detects and stops threats and risks in approximately 2.2 billion emails and 22 million cloud accounts.
Proofpoint’s Unique Selling Proposition (USP) is its proven suite of solutions, cloud enabled speed and technology and far reaching intelligence and visibility. With these the company has managed to attain sustained customer satisfaction of nearly 95% with an annual renewal rate of more than 90%. At the 2021 SC Awards, Proofpoint was awarded as Best Email Security Solution in the Trust Awards category. It attained 19 accolades in the 2020 Cybersecurity Excellence Awards, with gold for Most Innovative Cybersecurity Company and Best Cybersecurity Education Provider.

Proofpoint Inc Revenue :


US$ 1,050 million – FY ended Dec 31st 2020
US$ 888 million – FY ended Dec 31st 2019

Competitive Analysis of Proofpoint Inc

SWOT
PESTLE

The SWOT analysis for Proofpoint is presented below in a matrix followed by the detailed analysis report

StrengthsWeaknesses
1. Strong Research and development, and Innovative product line.
2. High customer satisfaction and strong renewal rate
3. Leading email and cyber security company with expanding product line.
4. High yearly growth in revenues and free cash flow
5. Blue chip customer base with increasing number of large enterprises as customers
1. Has been making increasing amount of losses every year for last 4 years (2016-2020)
OpportunitiesThreats
1. Booming global cyber security industry
2. Rapid growth in adoption of cloud services
3. New funding and collaborations after being acquired by Thoma Bravo for $12.3 billion
4. International growth opportunities
5. High flexibility after becoming a private company
1. Rapidly changing cyber security landscape due to new cyber threats
2. Cloud-based ecosystems can be adversely impacted by data privacy and data localization laws
3. Strong competition from much bigger tech giants
SWOT & PESTLE (combined)
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Detailed SWOT Analysis of Proofpoint Inc

Strength

1. Strong Research and development, and Innovative product line: Proofpoint has maintained very high revenue growth of 34% since it became public in 2012. Its revenue growth has been fueled by its investment in research and development because of which it has been able to come up with a wide range of innovative product line. It operates in multiple related segments of Threat protection, Information protection, User protection, Ecosystem protection and Compliance solution. Under the Threat protection segment, it has products such as email threat protection, Targeted attack protection (TAP), TAP mobile defense and Proofpoint social discover. Proofpoint is the market leader in email protection. In the Information protection segment, it has products such as Data loss protection and Encryption protection. Proofpoint had correctly identified that majority of cyber-attacks focus on exploiting people rather than hardware. Hence its User protection segment protects employees of company from attacks; it also includes anti-phishing employee awareness training. Proofpoint’s Compliance solution helps its clients to manage data and comply with relevant regulations. It can create a searchable repository of data for the client.

The remaining section under "Strength" is available only in the 'Complete Report' on purchase.

Weakness

This section is available only in the 'Complete Report' on purchase.

Opportunity

1. Booming global cyber security industry: Digital technologies and cloud services are making an inexorable march into our daily lives. Remote working is being successfully implemented in many companies since the advent of COVID-19 pandemic and its usage is increasing. These factors have propelled the need for robust cyber security. The threat of cyber attacks has also been spiraling, specially since they get more sophisticated with the usage of Artificial Intelligence. Cyber-attacks throw a wrench in the daily operations of any company and force it to shut down totally; as was the case recently when Colonial Pipeline was hacked and they had to stop their operations triggering oil shortage in some states of the USA. Cyber threats are of numerous types, viz. Backdoor attack, Denial of service attack, Direct access attack, Phishing, social engineering etc. All this has led to the increased importance of cyber security to protect the company’s data, personal information of employees and company trade secrets. Hence the cyber security market is expected to balloon from $166 billion in 2021 to $366.1 billion in 2028 at an impressive CAGR of 12% per annum.

The remaining section under "Opportunity"is available only in the 'Complete Report' on purchase.

Threats

This section is available only in the 'Complete Report' on purchase.

Major Competitors :

Major Brands :

  • Proofpoint
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References used in Proofpoint Inc SWOT & PESTLE Analysis Report

1. Proofpoint Drives People-centric Innovation with Two Industry-Firsts: Enhanced URL Isolation Based on User Risk Profiles and New Training Customization - https://www.proofpoint.com/us/newsroom/press-releases/proofpoint-drives-people-centric-innovation-two-industry-firsts-enhanced-url
2. Getting Further in Completeness of Vision and Ability to Execute - https://www.proofpoint.com/us/resources/analyst-reports/gartner-magic-quadrant-report-enterprise-information-archiving
3, Proofpoint (PFPT) Investor Presentation – Slideshow - https://seekingalpha.com/article/4414139-proofpoint-pfpt-investor-presentation-slideshow
4. The Top 11 Email Security Gateways - https://expertinsights.com/insights/top-11-email-security-gateways/
5. Proofpoint Enters Definitive Agreement to be Acquired by Thoma Bravo in $12.3 Billion Transaction - https://www.proofpoint.com/us/newsroom/press-releases/proofpoint-enters-definitive-agreement-be-acquired-thoma-bravo-123-billion
The detailed complete set of references are available on request in the 'Complete report' on purchase.

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Proofpoint Inc SWOT & PESTLE Analysis - SWOT & PESTLE.COM

SWOT & PESTLE.com (2021). Proofpoint Inc SWOT & PESTLE Analysis - SWOT & PESTLE.com. [online] Available at: https://www.swotandpestle.com/proofpoint/ [Accessed 19 Oct, 2021].

In-text: (SWOT & PESTLE.com, 2021)

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Proofpoint SWOT and PESTLE analysis has been conducted by Mukesh Anand and reviewed by senior analysts from Barakaat Consulting.

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